Web Marketing in a Slow Economy Presented by Awecomm Web Strategies

Organizations look inward and analyze efficiency. When examined, the web is outperforming other sales channels. Budgets are being cut & reallocated. Search traffic is not affected by economic conditions. A review of web analytics uncovers opportunities. Presents opportunity for marketing people to try something new.

Organizations look inward and analyze efficiency.

When examined, the web is outperforming other sales channels.

Budgets are being cut & reallocated.

Search traffic is not affected by economic conditions.

A review of web analytics uncovers opportunities.

Presents opportunity for marketing people to try something new.

Focus on your core products that are converting before branching out & experimenting. If budgets are being scrutinized, focusing on high-conversion products will yield results that allow for expansion.

Focus on your core products that are converting before branching out & experimenting.

If budgets are being scrutinized, focusing on high-conversion products will yield results that allow for expansion.

Perform a review of landing pages and conversion funnels. Review day-of-week and time-of-day conversion patterns and employ day-parting. Review your ads for low quality score and keyword relevance.

Perform a review of landing pages and conversion funnels.

Review day-of-week and time-of-day conversion patterns and employ day-parting.

Review your ads for low quality score and keyword relevance.

A Conversion Rate of 10% means: If I spend $100 … to generate 50 clicks ($0.50/click) … I will generate 5 sales or new leads! My CPA/CPL is $5.00. Does my close-rate & profit margin support this spend?

A Conversion Rate of 10% means:

If I spend $100 …

to generate 50 clicks ($0.50/click) …

I will generate 5 sales or new leads!

My CPA/CPL is $5.00.

Does my close-rate & profit margin support this spend?

PPC Traffic is converting well. Paid clicks account for only 30% of all search traffic. Source: EyeTools.com

PPC Traffic is converting well.

Paid clicks account for only 30% of all search traffic.

Create Relevant Content Blog (Blogger.com) Create White Papers & Perspective Pieces Finding Topics Topical News Feeds (Google News) Industry Blogs Publish on Your Site & Distribute

Create Relevant Content

Blog (Blogger.com)

Create White Papers & Perspective Pieces

Finding Topics

Topical News Feeds (Google News)

Industry Blogs

Publish on Your Site & Distribute

Ensure your press releases are online. PRLog.com PR.com I-Newswire.com Industry-Specific PR Outlets

Ensure your press releases are online.

PRLog.com

PR.com

I-Newswire.com

Industry-Specific PR Outlets

Hard work pays off in these arenas. Put the time into creating a presence. How does your offering fit into the conversations and relationships that exist?

Hard work pays off in these arenas.

Put the time into creating a presence.

How does your offering fit into the conversations and relationships that exist?

Begin building a online presence. General Content LinkedIn Groups Facebook Groups StumbleUpon Twitter Photos & Videos YouTube Flickr Events & Webinars Eventful.com Upcoming.org Zvents.com

Begin building a online presence.

General Content

LinkedIn Groups

Facebook Groups

StumbleUpon

Twitter

Photos & Videos

YouTube

Flickr

Events & Webinars

Eventful.com

Upcoming.org

Zvents.com

Follow me on Twitter: @chriscbs Email me at [email_address]

Follow me on Twitter: @chriscbs

Email me at [email_address]