Programming For Non-Programmers @ Social Media Week

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Chris Castiglione is the co-founder of www.onemonth.com …

Chris Castiglione is the co-founder of www.onemonth.com

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Programming For Non-Programers: Summary

If you’re running a tech start-up, it’s essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to “talk to the talk” will help you communicate better with developers, and overall just look really cool. Come with questions, and a desire to have fun!

In this workshop we’ll tackle some development principles to get you on the right path, understanding the nuances of Front-end vs. Back-end, and why UX is necessary for your project.

http://socialmediaweek.org/blog/event/programming-for-non-programmers/#.UwZX3ltdXRo

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  • 1. PROGRAMMING FOR NON-PROGRAMMERS Chris Castiglione @castig | onemonth.com
  • 2. THE QUESTION How do I communicate an idea from my head… to a computer?
  • 3. What is Programming? (...and why do I care?)
  • 4. PROGRAMMING ‣a set of instructions ‣used to solve a problem
  • 5. PEANUT BUTTER & JELLY SANDWICH
  • 6. PEANUT BUTTER & JELLY SANDWICH ‣find two slices of bread
  • 7. PEANUT BUTTER & JELLY SANDWICH ‣find two slices of bread ‣spread peanut butter on one slice of bread
  • 8. PEANUT BUTTER & JELLY SANDWICH ‣find two slices of bread ‣spread peanut butter on one slice of bread ‣spread jelly on the other slice of bread
  • 9. PEANUT BUTTER & JELLY SANDWICH ‣find two slices of bread ‣spread peanut butter on one slice of bread ‣spread jelly on the other slice of bread ‣put the two slices of bread together
  • 10. PROBLEM SOLVED!
  • 11. PROGRAMMING ‣a set of instructions ‣used to solve a problem
  • 12. WHY ARE WE HERE? ‣to learn to think like a developer
  • 13. WEB DEV PROCESS Understand the Problem
  • 14. LET’S TAKE A HIKE!
  • 15. LET’S TAKE A HIKE!
  • 16. LET’S TAKE A HIKE! ‣ 10 hours per day? ‣ 10 days? ‣Great!
  • 17. DAY 1
  • 18. DAY 1 ...2 hours later
  • 19. DAY 2 What the hell!? This wasn’t on the map
  • 20. DAY 5 Holy S!*T we didn’t 
 even leave the Bay Area 
 yet?!?? ‣ ! ‣ I hate everything
  • 21. PROGRAMMING FOR NON-PROGRAMMERS MINIMAL VIABLE PRODUCT - (MVP) ‣Minimum ‣Validate features needed to test your assumptions your idea
  • 22. ‣Dropbox
  • 23. ‣Pebble
  • 24. ‣Pebble
  • 25. PROGRAMMING FOR NON-PROGRAMMERS The worst thing is to build something that nobody wants.
  • 26. Web Master Web Developer Front-end Back-end Web Designer User Experience Visual Designer Database Expert HTML5 Animation User-Interface Information Architecture SEO Expert Usability Security Testing Growth Hacker
  • 27. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Visual Design Development
  • 28. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Visual Design Development
  • 29. PROGRAMMING FOR NON-PROGRAMMERS USER-EXPERIENCE (UX) ‣Who are our users? ‣What are the users goals? ‣What does the program do when there are errors? ‣What are the biggest risks?
  • 30. PROGRAMMING FOR NON-PROGRAMMERS [ 1. PLAN ] [ 2. DESIGN ] [ 3. DEVELOP ] CASE STUDY: IDEAS, FEATURES, GOALS
  • 31. PROGRAMMING FOR NON-PROGRAMMERS “I want all of the features!”
  • 32. PROGRAMMING FOR NON-PROGRAMMERS Who is our user?
  • 33. PROGRAMMING FOR NON-PROGRAMMERS CASE STUDY: USER RESEARCH
  • 34. PROGRAMMING FOR NON-PROGRAMMERS CASE STUDY PERSONAS Mary Dickinson, North Dakota John
 Long Island, New York
  • 35. PROGRAMMING FOR NON-PROGRAMMERS PERSONAS: WHAT JOHN CARES ABOUT… ‣Has 5+ computers in his home but says he would gamble on his iPad or a PC netbook running Firefox primarily. ‣Has an iPhone 4, can’t wait to convince his wife he needs the new one. Doesn’t think he would gamble on the iPhone but could see wanting to check his account. ‣Has a Facebook and Twitter profile but would not want to use it to setup an account. He would like to be able to see who of his Twitter and Facebook friends is playing the game however. ‣Watches ‣Pays ‣Does video online, sports clips mostly. for Netflix. most, if not all, shopping online out of convenience and selection.
  • 36. PROGRAMMING FOR NON-PROGRAMMERS PERSONAS: WHAT JOHN CARES ABOUT ‣This isn’t sketchy is it? ‣How can I get my friends involved? ‣How often are the races on the weekends? ‣How good quality are the videos? ‣How will the load time be on my iPad? ‣How much do I need to play? ‣How much could I win? ‣Do I need to know about horses to make smart bets?
  • 37. Information Architecture
  • 38. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Visual Design Development
  • 39. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Visual Design Information Architecture (IA) Development
  • 40. PROGRAMMING FOR NON-PROGRAMMERS INFORMATION ARCHITECTURE (IA) A model or blueprint for the site, resulting in deliverables such as: ‣wireframes ‣flow diagrams ‣sitemap
  • 41. PROGRAMMING FOR NON-PROGRAMMERS BRAINSTORMING
  • 42. PROGRAMMING FOR NON-PROGRAMMERS BRAINSTORMING
  • 43. TWITTER (PROTOTYPE)
  • 44. PROGRAMMING FOR NON-PROGRAMMERS LOW FIDELITY WIREFRAMES
  • 45. PROGRAMMING FOR NON-PROGRAMMERS HIGH FIDELITY
 WIREFRAMES
  • 46. PROGRAMMING FOR NON-PROGRAMMERS SMALL SITE
  • 47. PROGRAMMING FOR NON-PROGRAMMERS LARGE SITE
  • 48. PROGRAMMING FOR NON-PROGRAMMERS FUNCTIONAL
  • 49. PROGRAMMING FOR NON-PROGRAMMERS FLOW DIAGRAM
  • 50. PROGRAMMING FOR NON-PROGRAMMERS FLOW DIAGRAM
  • 51. PUT STUFF HERE LATER HEADER 2 Sed posuere consectetur est at lobortis. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Maecenas faucibus mollis interdum.
  • 52. CONTENT STRATEGY TREAT TEXT AS USER-INTERFACE Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty. A printed work which cannot be read becomes a product without purpose.
  • 53. DESIGN. IS ABOUT WORDS. TREAT TEXT AS USER-INTERFACE
  • 54. Visual Design
  • 55. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Visual Design Development
  • 56. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Development Visual Design
  • 57. VISUAL DESIGN Wireframes become design comps
  • 58. source: www.risk-show.com VISUAL DESIGN Each wireframe template becomes a comp template Homepage Listen Blog
  • 59. source: www.risk-show.com STYLE GUIDE Style Tile Final
  • 60. Development
  • 61. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Visual Design Development
  • 62. PROGRAMMING FOR NON-PROGRAMMERS A TYPICAL WEB DEVELOPMENT CYCLE User-Experience (UX) Information Architecture (IA) Visual Design Development
  • 63. PROGRAMMING FOR NON-PROGRAMMERS DEVELOPMENT Comps become graphics & real text 6 !5
  • 64. PROGRAMMING FOR NON-PROGRAMMERS DEVELOPMENT Comps become graphics & real text general-assembly-logo.png social-media.png mailer.png Real Text: General Assembly offers classes, and events at the intersection of technology, design, and entrepreneurship. Together with our members, thought leaders, and seasoned practitioners, we offer a robust curriculum focused on 6 !6
  • 65. PROGRAMMING FOR NON-PROGRAMMERS FRONT-END DEVELOPMENT (noun)
  • 66. PROGRAMMING FOR NON-PROGRAMMERS BACK-END DEVELOPMENT (noun)
  • 67. PROGRAMMING FOR NON-PROGRAMMERS DEVELOPMENT The development process can be broken into two separate responsibilities: 6 !9
  • 68. PROGRAMMING FOR NON-PROGRAMMERS DEVELOPMENT The development process can be broken into two separate responsibilities: FRONT-END WEB DEVELOPMENT 1.Client Side 2.How things look to the user 3.Involves: Images, content, structure 4.HTML, CSS, JavaScript 7 !0
  • 69. PROGRAMMING FOR NON-PROGRAMMERS DEVELOPMENT The development process can be broken into two separate responsibilities: FRONT-END WEB DEVELOPMENT BACK-END WEB DEVELOPMENT 1.Client Side 2.How things look to the user 3.Involves: Images, content, structure 4.HTML, CSS, JavaScript 1.Server Side 2.How things works 3.Involves: “business logic” and data 4.Ruby, PHP, C++, Java, etc 7 !1
  • 70. PROGRAMMING FOR NON-PROGRAMMERS ZAPPOS.COM process.php BACK-END FRONT-END registration homepage cart
  • 71. PROGRAMMING FOR NON-PROGRAMMERS ‣Product Development ‣User Experience ‣Information Architecture ‣Content Strategy ‣Project Manager ‣Business Analyst WEB DEVELOPMENT PROCESS ! Visual Designer ‣ ! Front-end developer ‣ ‣Back-end developer ‣Usability ‣Security ‣SEO Expert ‣Analytics Expert ‣Quality Assurance (QA) Tester ‣Server Administrator ‣Growth Hacking
  • 72. PROGRAMMING FOR NON-PROGRAMMERS
  • 73. PROGRAMMING FOR NON-PROGRAMMERS Chris Castiglione @castig | onemonth.com