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Have you ever found yourself examining your website and wondering which design variation of your site is attracting the most sales? Or if your email signup button is in the correct place? ...

Have you ever found yourself examining your website and wondering which design variation of your site is attracting the most sales? Or if your email signup button is in the correct place?

A/B testing is a simple way to test a new website design and allows you to test variations live on your site with your actual users. Optimizely is a tool for A/B testing that takes the guesswork out of website optimization.

In this livestream, you’ll set up the Optimizely editor, run experiments, and learn how to get started testing text, images, colors, and new arrangements of content.

Check out General Assembly to watch this video, and others like it: https://generalassemb.ly/

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Optimizely Presentation Transcript

  • 1. OPTIMIZELY: A/BTESTING MADE EASYChris Castiglione@castig
  • 2. OPTIMIZELY: A/B TESTING MADE EASYVOCABULARY
  • 3. OPTIMIZING LANDING PAGES FOR CONVERSIONVOCABULARYA/B TestCall to Action (CTA)ExperimentControl (or “The Original)Multivariate Test
  • 4. OPTIMIZELY: A/B TESTING MADE EASYWHY A/B TESTING?
  • 5. A/B TEST
  • 6. HYPOTHESIS #1: LONGER PAGE
  • 7. HYPOTHESIS #1: LONGER PAGE
  • 8. HYPOTHESIS #2: PERSON
  • 9. HYPOTHESIS #3: LONG PAGE + PERSON
  • 10. HYPOTHESIS #3: LONG PAGE + PERSON
  • 11. HYPOTHESIS #4: CHANGING PEOPLE
  • 12. HYPOTHESIS #4: CHANGING PEOPLE
  • 13. OPTIMIZING LANDING PAGES FOR CONVERSIONCONCLUSIONPage length is an important variableBig photos of smiling customers work
  • 14. OPTIMIZELY: A/B TESTING MADE EASYSETTING UP ANOPTIMIZELYEXPERIMENT
  • 15. OPTIMIZELY: A/B TESTING MADE EASYIMPLEMENTING THEPROJECT CODE
  • 16. Q&A
  • 17. Q: What should I test?
  • 18. WHAT TO TESTShort page vs. Long PageHeadline TextButtonsForm fields
  • 19. Q: Is it possible to target specific users?
  • 20. TARGETINGLanguageBrowserVisitor Type (new vs. returning)IPReferrerCustom Events
  • 21. Q: Can I specify the amount of traffic that comes to my experiment?
  • 22. SPECIFY THE AMOUNT OF TRAFFICOPTIONS -> Traffic Allocation
  • 23. Q: What effect does the JavaScript project code have on page performance?
  • 24. PAGE PERFORMANCEAround 35-40kb (very small!)The code run from Optimizely’s CDN