OPTIMIZELY: A/BTESTING MADE EASYChris Castiglione@castig
OPTIMIZELY: A/B TESTING MADE EASYVOCABULARY
OPTIMIZING LANDING PAGES FOR CONVERSIONVOCABULARYA/B TestCall to Action (CTA)ExperimentControl (or “The Original)Multivari...
OPTIMIZELY: A/B TESTING MADE EASYWHY A/B TESTING?
A/B TEST
HYPOTHESIS #1: LONGER PAGE
HYPOTHESIS #1: LONGER PAGE
HYPOTHESIS #2: PERSON
HYPOTHESIS #3: LONG PAGE + PERSON
HYPOTHESIS #3: LONG PAGE + PERSON
HYPOTHESIS #4: CHANGING PEOPLE
HYPOTHESIS #4: CHANGING PEOPLE
OPTIMIZING LANDING PAGES FOR CONVERSIONCONCLUSIONPage length is an important variableBig photos of smiling customers work
OPTIMIZELY: A/B TESTING MADE EASYSETTING UP ANOPTIMIZELYEXPERIMENT
OPTIMIZELY: A/B TESTING MADE EASYIMPLEMENTING THEPROJECT CODE
Q&A
Q:   What should I test?
WHAT TO TESTShort page vs. Long PageHeadline TextButtonsForm fields
Q:   Is it possible to target     specific users?
TARGETINGLanguageBrowserVisitor Type (new vs. returning)IPReferrerCustom Events
Q:   Can I specify the     amount of traffic that     comes to my     experiment?
SPECIFY THE AMOUNT OF TRAFFICOPTIONS -> Traffic Allocation
Q:   What effect does the     JavaScript project     code have on page     performance?
PAGE PERFORMANCEAround 35-40kb (very small!)The code run from Optimizely’s CDN
Optimizely
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Optimizely

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Have you ever found yourself examining your website and wondering which design variation of your site is attracting the most sales? Or if your email signup button is in the correct place?

A/B testing is a simple way to test a new website design and allows you to test variations live on your site with your actual users. Optimizely is a tool for A/B testing that takes the guesswork out of website optimization.

In this livestream, you’ll set up the Optimizely editor, run experiments, and learn how to get started testing text, images, colors, and new arrangements of content.

Check out General Assembly to watch this video, and others like it: https://generalassemb.ly/

Published in: Technology

Optimizely

  1. 1. OPTIMIZELY: A/BTESTING MADE EASYChris Castiglione@castig
  2. 2. OPTIMIZELY: A/B TESTING MADE EASYVOCABULARY
  3. 3. OPTIMIZING LANDING PAGES FOR CONVERSIONVOCABULARYA/B TestCall to Action (CTA)ExperimentControl (or “The Original)Multivariate Test
  4. 4. OPTIMIZELY: A/B TESTING MADE EASYWHY A/B TESTING?
  5. 5. A/B TEST
  6. 6. HYPOTHESIS #1: LONGER PAGE
  7. 7. HYPOTHESIS #1: LONGER PAGE
  8. 8. HYPOTHESIS #2: PERSON
  9. 9. HYPOTHESIS #3: LONG PAGE + PERSON
  10. 10. HYPOTHESIS #3: LONG PAGE + PERSON
  11. 11. HYPOTHESIS #4: CHANGING PEOPLE
  12. 12. HYPOTHESIS #4: CHANGING PEOPLE
  13. 13. OPTIMIZING LANDING PAGES FOR CONVERSIONCONCLUSIONPage length is an important variableBig photos of smiling customers work
  14. 14. OPTIMIZELY: A/B TESTING MADE EASYSETTING UP ANOPTIMIZELYEXPERIMENT
  15. 15. OPTIMIZELY: A/B TESTING MADE EASYIMPLEMENTING THEPROJECT CODE
  16. 16. Q&A
  17. 17. Q: What should I test?
  18. 18. WHAT TO TESTShort page vs. Long PageHeadline TextButtonsForm fields
  19. 19. Q: Is it possible to target specific users?
  20. 20. TARGETINGLanguageBrowserVisitor Type (new vs. returning)IPReferrerCustom Events
  21. 21. Q: Can I specify the amount of traffic that comes to my experiment?
  22. 22. SPECIFY THE AMOUNT OF TRAFFICOPTIONS -> Traffic Allocation
  23. 23. Q: What effect does the JavaScript project code have on page performance?
  24. 24. PAGE PERFORMANCEAround 35-40kb (very small!)The code run from Optimizely’s CDN
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