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SaaSMax vendor program 2014

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SaaSMAX is the ultimate SaaS and Cloud App Marketplace specifically designed for the cloud channel community. SaaSMAX works for any cloud product in any ecosystem, meaning any App Vendors, App …

SaaSMAX is the ultimate SaaS and Cloud App Marketplace specifically designed for the cloud channel community. SaaSMAX works for any cloud product in any ecosystem, meaning any App Vendors, App Resellers, VARs, MSPs, Telecom Agents, IT Solution Provider, Marketing Consultants and other Trusted Advisors who want to provide valuable and cost-saving Cloud-based solutions to their clients.

Members of the SaaSMAX community receive exclusive offers and reseller incentives as well as benefits from our extensive tools and resources.

Free to join for App Buyers and qualified Reseller partners.

Published in: Software

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  • Exploring & Managing External Sales Channels for SaaS
    ISVs (both start-ups and those in the growth phase) are looking to market their SaaS applications through external sales channels, but struggle to find an easy, efficient and affordable path to success.
    In this presentation by Dina Moskowitz, CEO of SaaSMAX, Inc. and Derek Cahill, Chief WiseSaaS of SaaSMAX, Inc., learn about the various available external sales channels, their pros and cons, and how to determine which ones are a good fit for your App and business model.  Additionally, learn about “The IT Channel”, building your reseller base, and what we at SaaSMAX have learned about the wants, needs and decision making factors of Solution Providers/Resellers who are plunging in to the SaaS arena.
  • SaaSMAX Questions for Vendor sales call
    We’re an ambassadors for resellers.
    Resellers want to know we’re vetting solutions before putting them on SaaSMAX and that they can trust and us and don’t have to go through the process
    Looking for quality solutions that are channel friendly and ready to grow together
    Talk about types of Reseller programs – 4 on slide
    Tell me about your reseller program…
    How many resellers do you have?
    How many are successful? Why, why not?
    What incentive do you offer?
    Will you off free license to reseller to expedite their understanding of the product & sales?
    We’re a multiplier effect for your channel rep – increasing the number of quality resellers
    If they’re not ready for SaaSMAX and don’t have their reseller program together then recommend they work with Janine.
    It’s an affordable campaign to test for six months. If it doesn’t work for you, we lose & won’t be in business. Our goal is to make sure your satisfied and stay with us. Give it a try!
  • Exploring & Managing External Sales Channels for SaaS
    ISVs (both start-ups and those in the growth phase) are looking to market their SaaS applications through external sales channels, but struggle to find an easy, efficient and affordable path to success.
    In this presentation by Dina Moskowitz, CEO of SaaSMAX, Inc. and Derek Cahill, Chief WiseSaaS of SaaSMAX, Inc., learn about the various available external sales channels, their pros and cons, and how to determine which ones are a good fit for your App and business model.  Additionally, learn about “The IT Channel”, building your reseller base, and what we at SaaSMAX have learned about the wants, needs and decision making factors of Solution Providers/Resellers who are plunging in to the SaaS arena.
  • Transcript

    • 1. SaaSMAX SaaS Vendors The premiere enterprise marketplace and platform matching B2B Cloud Software (“SaaS”) with Resellers & Buyers
    • 2. SaaSMAX = “Crossing the SaaSm” SaaSMAX is the Bridge that Enables B2B Cloud Applications to Cross the Chasm Main Street, Enterprise & Global Customers Early Adopter Customers • Through the $480 Billion IT Channel • Through “Net New” Domain-Specific Resellers • Through Unique Partnerships • Through “Matchmaking” & Digital Marketing
    • 3. But how can SaaS Companies Recruit/Incentivize/ Manage/Enable Resellers – Affordably? TRACTION & REVENUE • 140+ SaaS in catalog • 375+ Resellers • 20,000+ Opt-Ins • Hundreds of Matches & Leads, US & Global • Awards & Recognition
    • 4. Why SaaS Vendors Join SaaSMAX The SaaS market is new, confusing, noisy, quickly expanding. Its hard to be found. Its expensive to do prospecting and close sales. SaaSMAX makes it cost effective to leverage partners: • Create a World-Class Reseller Program • Recruit more qualified SaaS Resellers • Manage ongoing Partner Enablement • Generate Additional Leads, Demand & Revenue • Stay on top of channel trends for SaaS
    • 5. 5 SaaSMAX Partner Landscape Traditional IT Channel “New Age” Entrants That Can Sell SaaS • Distributors • MSPs • VARs • IT Consultants • Systems Integrators • Break-Fix Guys • Hardware/Networking • Retail Stores (Best Buy, WalMart..) • ISVs • OEMs • ERP Consultants (Microsoft, Oracle, SAP, VMWare, etc.) • Born in the Cloud Resellers • Cloud Brokers & Agents • Digital Affiliates & Bloggers • Telcos & Master Agents (globally) • Salesforce & Force.com Integrators • Google Apps Resellers • Strategic Advisory Firms & Incubators • CRM Consultants • Marketing & Sales Consultants /Agencies • Account & Finance Advisors • HR, Talent & Training Consultants • Legal Advisors • SEO, Online Marketing & Web Developers • Environment Consultants • Manufacturing Companies (ie Cisco, GE, Sony, Toshiba, Automotive, Digital Health) • And More!
    • 6. The New Paradigm of Cloud Delivery REQUIRES A New Distributor Model for SaaS Applications SaaS Resellers NEED a reliable, complete source to select trusted reseller-friendly vendors, securely provision apps, access marketing enablement tools & manage deals. SMBs/SMEs NEED efficient, trusted, non-technical ways to identify, acquire and securely use B2B cloud apps, and find expert Solution Provider. SaaS Vendors NEED efficient, affordable & global distribution vehicles to recruit, enable, transact with or leverage experienced resellers & influencers.
    • 7. SaaSMAX is Uniquely Positioned For Nuances of SaaS Distribution Needs Marketplaces (Directories) for the Public or per enterprise Legacy Distribution Channels Channel Marketing/Deal Reg./Mgmt Software Community/ Peer Reviews & Discussion
    • 8. SaaSMAX is Your Partner for Partners! Do you want to reach more Resellers? Quickly & Affordably… Market Your Reseller & Affiliate Programs to Grow Your Network SaaSMAX provides the first-ever SaaS marketplace where you can list your Reseller and Affiliate Programs in your SaaSMAX App Listing for approved Resellers to access Set Up & Manage Your Pricing Plans & Promotions Your App Listing provides you with simple processes to set up your pricing plans, special offers and promotions for buyers and resellers Generate Additional Leads, Demand, and Revenue SaaSMAX pro-actively helps you build an instant reseller program based on industry best practices that make partners money – making it easier to quickly and affordably recruit the right partners to drive sales of your products
    • 9. Our Mission: Help SaaS Vendors Get ToMarket! • Instant Access to U.S. IT Channel and beyond into Google, Salesforce, Intuit and other trusted advisor ecosystems • Reduce Cost of Reseller Recruitment • Proactive Marketing Activities with Added Human Match-Making • Samples, templates, and instructional materials available ensuring your collateral does its job and helps the partners “sell” your product • Increase Product/Brand Credibility • Reduce Cost of Channel Conferences Activities The Ultimate Value-Add SaaS Marketplace
    • 10. Types of SaaSMAX Resellers Currently our reseller breakdown is: – 50%: VARs/MSPs/Solution Providers/Cloud brokers – 10%: Retail and hospitality VARs – 15%: Telecom/unified communications VARs – 5%: Google Apps Resellers – 10%: Marketing/Digital Media – 5%: Human Resources Consultants – 5%: Other Business Process Trust Advisors
    • 11. Showcase Your App! Your App Profile gets listed on SaaSMAX and you determine the App Category, target market, ecosystem, and more: Publish App Profile on SaaSMAX Marketplace Announce promotions & special offers Receive leads from webinars & purchases “Buy” buttons go direct to your website List your pricing plans View reports of site traffic for your App Profile Unlimited impressions of your App Profile
    • 12. 12 Thousands in Marketing Value! “Google Adwords can suck up my marketing budget in minutes. And IT Channel webinars are $5000+ each. SaaSMAX provides sustainable value, targeted marketing, and they’re staff is part of our extended biz-dev team!” • The place Resellers are going to efficiently discover Apps & Reseller Programs • Provides SaaS education “SnAPPshot” webinars (> $5000 value, included!) • Launches with Email Campaigns to 15,000+ SaaSMAX opt-in resellers (>$1800 value, included!) • Drives awareness with SaaSMAX Social Media Campaigns ($1000’s, included!) • Extends your Social Media, Reviews, Ratings reach ($1000’s, included!) • Highlights special offers, events & incentives (a la carte) • Facilitate personal introductions and App selection (manpower included!) • Makes it cost effective to easily leverage a sophisticated Partner Relationship Management (PRM) portal to drive your awareness and sales!
    • 13. SaaS Vendor Pricing Free to SaaS Buyers Free to Resellers SaaS Vendor Pricing Plans: SaaSy Plan: $300/Year • Includes one FREE eblast to over 20,000+ in the SaaSMAX community (a $1800 value!) • Access to all pro-active marketing campaigns on an a la carte basis WiseSaaS Plan: $500/Month or $5000/Year • Includes custom and soft matchmaking! • Includes one FREE SnAPPshot webinar with 3 promotional eblasts to over 20,000+ in the SaaSMAX community (a $5000 value!) • Includes two FREE eblasts to over 20,000+ in the SaaSMAX community (a $3600+ value!). • Includes one FREE Blog Post (a $300 to $700 value!). • Includes automated monthly tweet campaign in SaaSMAX twitter accounts. Enterprise Plan: Custom pricing to meet your needs.
    • 14. Getting Started… No Contract! Sign-up today at www.saasmax.com Meet your SaaSMAX Account Manager Complete your App Profile Review and Publish App Profile Receive blog template – complete/schedule Review/edit copy for eBlast to SaaSMAX community Receive SnAPPshot template, schedule for 3 months out Regularly submit your thought leader blogs & news Periodic tweets about you...retweet, etc A la carte/custom campaigns and consulting available PRM/Affiliate program upgrades coming soon
    • 15. SaaSMAX Join Now! www.SaaSMAX.com SaaSMAX Corp. Chris May – Strategic Board Advisor chrismay@saasmax.com (650) 576-3989 “SaaSMAX wants to greatly automate the dance between VARs and SaaS application providers -- similar to how eBay automates the dance between online buyers and sellers.” - Joe Panettieri, 9/6/13, Editorial Director, TalkinCloud, MSPMentor, TheVARGuy