Pinterest Deck | Macer Media
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Pinterest Deck | Macer Media

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The third hottest social media platform, Pinterest, is growing in popularity AND in usability. We illustrate why this new platform is such an effective way to reach local consumers in a visual and ...

The third hottest social media platform, Pinterest, is growing in popularity AND in usability. We illustrate why this new platform is such an effective way to reach local consumers in a visual and engaging way.

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Pinterest Deck | Macer Media Presentation Transcript

  • 1. an introduction
  • 2. What is it?• A social photo sharing and bookmarking site, where users organize images from around the web into themed pinboards.• Users can browse other pinboards for inspiration, repin images to their own collections and/or like photos.
  • 3. Why?• It is now the third most popular social network behind Facebook and Twitter.• Its the fastest growing social network and reached 25.2 million unique visitors in the U.S. in October.
  • 4. Board: a categorized collection of images, usually with a central theme.
  • 5. Pin: an image on a board. It can be added from a website or uploaded from your computer or phone.
  • 6. Repin: copying a pin from another users board to one of your boards.
  • 7. Like: shows that you enjoy a pin. It will appear on your page of likes.
  • 8. Tag: typing "@username" will create a hyperlink to that users profile, and alert them of yourpin on their recent activity feed.
  • 9. Hashtag: typing "#(your desired searchable term)" will link it to a search for that term.
  • 10. Following: that users pins will appear in real-time on your Pinterest home page.
  • 11. Pin it button: a button you can add to your browser so you can pin images from any website. You can add a pin it button to your website and blog.
  • 12. Live demo!
  • 13. Creative application Brands
  • 14. Creative Application - BusinessSephora - How a global brand is harnessing Pinterest- Take advantage of the memetic web- Equip your clients to spread word of your product for you- Aggregating 2nd and 3rd tier platforms into your website
  • 15. Creative Application - BusinessWhole Foods - a brand with LOTS of personality- Showing interest in parallel and unrelated fields- Building a brand around ideas, not products- Using social advocacy to grow your base
  • 16. Creative Application - BusinessSacramento Public Library - rebranding- Framing the conversation, changing perceptions- Anchoring the library to the community- Curation
  • 17. Creative application Universities
  • 18. Creative Application - UniversityDiversity of content - Drake has boards for various interests- Not just an aspirational board, but a resource- Personality - Bulldogs everywhere- Variety - There are just as many ‘for fun’ boards as ‘resource boards’
  • 19. Creative Application - University (Drake University continued)
  • 20. Creative application CSUS CCE
  • 21. Creative Application -Suggested Boards - a few board ideas to get your team started Around Campus - photos of unique areas at CSUS, the gems Green & Gold - university colors in any shape or form (aim for interesting/unique examples) Made at CSUS - a board for student art, industrial design, etc. Campus History - digging into the archives Buzz - Campus-wide events and news The CCE Crew - random photos of staff at CCE and events Discover Sacramento - a guide for current/would-be students showing what Sactown has to offer Business Casual - a board with examples for men and women Business Formal - a board with examples for men and women The Interview - pitfalls, tips and resources for the job seeker Inside the Hornets Nest - profiles of faculty, students, administrators, alumni
  • 22. Creative Application -Board Creation Workshop - What is CCE all about? Think: - Informational boards - Personality boards (brand truth/mission statement) - ‘For fun’ boards
  • 23. Live workshop!
  • 24. for FUN!
  • 25. Live demo!
  • 26. Thank You!