you shall know us by our dialtone
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you shall know us by our dialtone

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First presented at the Module09 conference in Michigan in April 2009

First presented at the Module09 conference in Michigan in April 2009

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you shall know us by our dialtone you shall know us by our dialtone Presentation Transcript

  • you shall know us by our dial tone chris brogan - new marketing labs chris@chrisbrogan.com
  • me typist
  • 01_ you are here not on phones. not anchored. nomad.
  • 02_ you are immediate real time. nano-pr. customized.
  • 03_ you triage data at jackson pollock velocity
  • 04_ you are bus dev / mktg / cust svc
  • 05_ you are one of us the flattening of business relationships
  • 06_ stalactite / stalagmite tear down mktg / comms / cust svc silos
  • 07_ pirate ships promote rogue thinking and models
  • 08_ bridges not islands embed in all departments and budgets
  • 09_ cafe shaped conversation mass customization. small. personal. now.
  • 10_ test / validate / onboard make implementation grids. use them.
  • 11_ find them map out your targets and goals
  • 12_ garden them sweat equity and the law of the farm
  • 13_ bring them wine value before message
  • 14_ equip them give your ideas handles
  • 15_ listen and acknowledge the new communication starts now
  • 16_ leave trails innovation and experimentation rule
  • 17_ hamburger helper everything! gets a digital / social component
  • 18_ stories not ads connections sell. relationships sell forever
  • 19_ build armies grow every day. connect every day.
  • 20_ learn from labs it’s not your job to know it all. it’s mine.
  • MY JOB IS TO EQUIP PIRATE SHIPS WITHIN THE FLEET, AND TEACH THEM TO NAVIGATE, SAIL, AND HUNT. chris@chrisbrogan.com twitter: @chrisbrogan http://www.chrisbrogan.com