you shall know us by our dialtone

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First presented at the Module09 conference in Michigan in April 2009

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you shall know us by our dialtone

  1. 1. you shall know us by our dial tone chris brogan - new marketing labs chris@chrisbrogan.com
  2. 2. me typist
  3. 3. 01_ you are here not on phones. not anchored. nomad.
  4. 4. 02_ you are immediate real time. nano-pr. customized.
  5. 5. 03_ you triage data at jackson pollock velocity
  6. 6. 04_ you are bus dev / mktg / cust svc
  7. 7. 05_ you are one of us the flattening of business relationships
  8. 8. 06_ stalactite / stalagmite tear down mktg / comms / cust svc silos
  9. 9. 07_ pirate ships promote rogue thinking and models
  10. 10. 08_ bridges not islands embed in all departments and budgets
  11. 11. 09_ cafe shaped conversation mass customization. small. personal. now.
  12. 12. 10_ test / validate / onboard make implementation grids. use them.
  13. 13. 11_ find them map out your targets and goals
  14. 14. 12_ garden them sweat equity and the law of the farm
  15. 15. 13_ bring them wine value before message
  16. 16. 14_ equip them give your ideas handles
  17. 17. 15_ listen and acknowledge the new communication starts now
  18. 18. 16_ leave trails innovation and experimentation rule
  19. 19. 17_ hamburger helper everything! gets a digital / social component
  20. 20. 18_ stories not ads connections sell. relationships sell forever
  21. 21. 19_ build armies grow every day. connect every day.
  22. 22. 20_ learn from labs it’s not your job to know it all. it’s mine.
  23. 23. MY JOB IS TO EQUIP PIRATE SHIPS WITHIN THE FLEET, AND TEACH THEM TO NAVIGATE, SAIL, AND HUNT. chris@chrisbrogan.com twitter: @chrisbrogan http://www.chrisbrogan.com

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