Becoming an Agent of Trust
Publisher and Retailer Strategies
and the Book as Platform
chris brogan // @chrisbrogan
chris@chrisbrogan.com // 617.759.3639
#bea #trustagents

trust agents
a definition

trust agents
chris brogan and julien smith
http://tinyurl.com/trust-agents

wiifm
landscape // framework // 6 secrets of trust agents

the landscape
what are all these social media things?

blogs

twitter

video

twitter

twitter

facebook

listening

listening

listening
google “grow bigger ears” for the guide
http://search.twitter.com
http://blogsearch.google.com
http://www.technorati.com
http://www.alltop.com
http://www.upcoming.org

apps

apps

platform thinking
beyond shiny and new: how to USE these

platform thinking
next
awareness
projects
prospecting community
sale

platform thinking
listening
video
blog
next
awareness
projects
photos
prospecting community
sale

platform thinking
next
awareness
projects
touch value-
add
prospecting community
sale

platform thinking
next
awareness
projects
prospecting community
sale
velvet invite to
rope touch comm.

platform thinking
next
awareness
projects
touch
self-
prospecting community organize
collab
sale
listening

platform thinking
listening
touch
next
awareness
projects
prospecting community
sale

platform thinking
listening
listening
video
touch
blog
next
awareness
projects
touch value- touch
photos
add self-
prospecting community organize
collab
sale
invite to
touch comm.

6 secrets of trust agents
shhhhh

make your own game
don’t play by other people’s rules

be one of us
outsiders can’t buy influence

HTTP://WWW.FLICKR.COM/PHOTOS/DANNYSULLIVAN/302286271/

the archimedes principle
leverage is everything

the archimedes principle
the web is the ultimate leverage engine
HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/

agent zero
your network is all powerful

agent zero
dunbar’s number on end
HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/

best advice on agent zero
be helpful. be humble. share.

human artist
the importance of the “social”

don’t be that guy
HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/

share. equip. empower

build armies
more is better than one

from factory to cafe
cafe-shaped conversations

mass customization
replication instead of scale

mass customization
replication instead of scale

in sum
align tools to a cohesive framework
make your own game
be one of us
learn archimedes principle
be agent zero
be a human artist
build armies

thanks
chris brogan...
email: chris@chrisbrogan.com
twitter: @chrisbrogan
blog: www.chrisbrogan.com