Trust Agents for Publishers

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Presented at the 2009 BEA conference in NYC

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  • very interested in applying this to our affiliate marketing channel on our platform
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  • The rise of many self publishers can directly be attributed to those key concepts you mentioned. Sadly, while we were doing it right, we were being snubbed as being unworthy. Thanks Chris and Julian for helping pave the “right way” into mainstream. Have a great #BEA09 and thanks for sharing was those who could not attend!!
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Trust Agents for Publishers

  1. 1. Becoming an Agent of Trust Publisher and Retailer Strategies and the Book as Platform chris brogan // @chrisbrogan chris@chrisbrogan.com // 617.759.3639 #bea #trustagents
  2. 2. trust agents a definition
  3. 3. trust agents chris brogan and julien smith http://tinyurl.com/trust-agents
  4. 4. wiifm landscape // framework // 6 secrets of trust agents
  5. 5. the landscape what are all these social media things?
  6. 6. blogs
  7. 7. twitter
  8. 8. video
  9. 9. twitter
  10. 10. twitter
  11. 11. facebook
  12. 12. listening
  13. 13. listening
  14. 14. listening google “grow bigger ears” for the guide http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://www.upcoming.org
  15. 15. apps
  16. 16. apps
  17. 17. platform thinking beyond shiny and new: how to USE these
  18. 18. platform thinking next awareness projects prospecting community sale
  19. 19. platform thinking listening video blog next awareness projects photos prospecting community sale
  20. 20. platform thinking next awareness projects touch value- add prospecting community sale
  21. 21. platform thinking next awareness projects prospecting community sale velvet invite to rope touch comm.
  22. 22. platform thinking next awareness projects touch self- prospecting community organize collab sale listening
  23. 23. platform thinking listening touch next awareness projects prospecting community sale
  24. 24. platform thinking listening listening video touch blog next awareness projects touch value- touch photos add self- prospecting community organize collab sale invite to touch comm.
  25. 25. 6 secrets of trust agents shhhhh
  26. 26. make your own game don’t play by other people’s rules
  27. 27. be one of us outsiders can’t buy influence
  28. 28. HTTP://WWW.FLICKR.COM/PHOTOS/DANNYSULLIVAN/302286271/
  29. 29. the archimedes principle leverage is everything
  30. 30. the archimedes principle the web is the ultimate leverage engine HTTP://WWW.FLICKR.COM/PHOTOS/MATTHEWJETTHALL/1484609462/
  31. 31. agent zero your network is all powerful
  32. 32. agent zero dunbar’s number on end HTTP://WWW.FLICKR.COM/PHOTOS/BLYZZ/2616797794/
  33. 33. best advice on agent zero be helpful. be humble. share.
  34. 34. human artist the importance of the “social”
  35. 35. don’t be that guy HTTP://WWW.FLICKR.COM/PHOTOS/FACEME/2840584654/
  36. 36. share. equip. empower
  37. 37. build armies more is better than one
  38. 38. from factory to cafe cafe-shaped conversations
  39. 39. mass customization replication instead of scale
  40. 40. mass customization replication instead of scale
  41. 41. in sum align tools to a cohesive framework make your own game be one of us learn archimedes principle be agent zero be a human artist build armies
  42. 42. thanks chris brogan... email: chris@chrisbrogan.com twitter: @chrisbrogan blog: www.chrisbrogan.com

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