The Changing Role of the Trust Agent

THE CHANGING ROLE OFTHE TRUST AGENTChris Brogan...@chrisbroganhttp://chrisbrogan.com/contact

humanbusinessworks.com

ME Chris Brogan Typist Blogging since 1998 NYT Bestseller President of HBW Partner TPN Zero Awardshumanbusinessworks.com 3

EXTEND THIS CONVERSATION tweet with hashtag: #gulltaggen my twitter name: @chrisbrogan facebook: http://facebook.com/chrisbroganmedia linkedin: http://linkedin.com/in/chrisbroganhumanbusinessworks.com 4

WHAT BUSINESS ARE YOU IN?humanbusinessworks.com 5

WHAT BUSINESS ARE YOU IN? marketers are in the want businesshumanbusinessworks.com 6

A VERY OLD BUSINESS we’ll learn more from street vendors about social marketing than we will from agencies.humanbusinessworks.com 7

MARKETING IS NOT SPREADSHEETS you know this, but it’s not what you do. (external pressure is a bitch.)humanbusinessworks.com 8

DISRUPTION to fully grasp the shift in business, understand the nature of disruption. disruption is never about systems. it’s about a reconnection with the primary experience.humanbusinessworks.com 9

THE SHOP AND THE SHOPKEEPERhumanbusinessworks.com 10

TRUST AGENTShumanbusinessworks.com 11

TRUST AGENTS make your own game one of us archimedes effect agent zero human artist build an armyhumanbusinessworks.com 12

WHAT IS A TRUST AGENT?humanbusinessworks.com 13

ROGER SMITH HOTEL listening is the new blackhumanbusinessworks.com 14

KODAK connecting to the chief memory ofﬁcer.humanbusinessworks.com 15

EAGLE CREEK how one suitcase is really getting around.humanbusinessworks.com 16

TRUMP INTERNATIONAL (BUT ANY CUSTOMER) you should know me. (the channel conversation.)humanbusinessworks.com 17

B2B VS B2C the only fundamental difference between the two is how many people one must convince.humanbusinessworks.com 18

TRUST advertising - talking about yourself. word of mouth - what others say about you.humanbusinessworks.com 19

CRAPhumanbusinessworks.com 20

CRAP connections referrals attention presencehumanbusinessworks.com 21

ABC - ALWAYS BE CONNECTING connecting is the an easier ﬁrst sell.humanbusinessworks.com 22

THE SOCIAL PHONE the social phone is ringing. Are you answering?humanbusinessworks.com 23

REFERRALS buy this book http://c.hris.cc/re (afﬁliate link)humanbusinessworks.com 24

THE FAJITA EFFECT referrals are the only fajita effect we have yet discovered.humanbusinessworks.com 25

NEGATIVE REVIEWS MATTER should I trust a ﬁve-star review?humanbusinessworks.com 26

MAY I HAVE YOUR ATTENTION attention is a powerful alternative currency.humanbusinessworks.com 27

SHARE TO GET the more you share other people’s stuff, the more attention you receive.humanbusinessworks.com 28

PRESENCE IS A PRESENT be there. be there often. be everywhere. (distribution)humanbusinessworks.com 29

A PRESENCE MIX the new marketing mix is presence points.humanbusinessworks.com 30

MOBILE - IT’S ABOUT GLASS. we are no longer designing for the 15” or 27” screen. Think 3/7/9.humanbusinessworks.com 31

BE WHERE THEY ARE marching bands rarely have a piano player.humanbusinessworks.com 32

THE RISE OF SEXY DATA social crm has yet to really been solved well (but it’s imperative that it is.)humanbusinessworks.com 33

MAPPING NEW PATHS don’t start with the dashboard. start with want. map according to measuring satisfaction of want.humanbusinessworks.com 34

ACTIONS 1.build a homebase 2.build outposts 3.(you live or die by your database) 4.listen ﬁrst 5.understand want 6.share 7.be helpful 8.repeathumanbusinessworks.com 35

CHRIS BROGAN... @chrisbroganhumanbusinessworks.com 36

humanbusinessworks.com/contacthumanbusinessworks.com

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The Changing Role of the Trust Agent

by Chris Brogan on Apr 15, 2011

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