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Social Media for Publishers

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Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com

Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com

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  • 1. social media for publishers Understanding disaggregation, distribution, social software, and the way we are moving in media consumption chris brogan president New Marketing Labs
  • 2. social media
  • 3. chris brogan this is my head. i look mostly like this. this is who’s talking.
  • 4. landscape what are all the tools and how do they relate? strategy once you know the goals, what comes next? actions what do you do first, next, etc? costs i’m not going to pay a lot for this muffler q&a i just wanted to keep putting things on this list (by the way, imperfection trumps precision now)
  • 5. landscape what are all the tools and how do they relate?
  • 6. landscape we are the most atomized culture ever
  • 7. blogs http://www.ckwebb.com
  • 8. blogs http://www.booksonthenightstand.com
  • 9. blogs http://journal.neilgaiman.com
  • 10. facebook
  • 11. facebook
  • 12. facebook
  • 13. facebook
  • 14. twitter
  • 15. twitter
  • 16. twitter
  • 17. twitter
  • 18. twitter
  • 19. twitter
  • 20. twitter
  • 21. twitter search http://search.twitter.com
  • 22. twitter search http://search.twitter.com
  • 23. twitter search http://search.twitter.com
  • 24. twitter search http://search.twitter.com
  • 25. youtube video for books? who knew?
  • 26. youtube video for books? who knew?
  • 27. linkedin for business professionals
  • 28. linkedin for business professionals
  • 29. elsewhere the other places to check out
  • 30. elsewhere the other places to check out
  • 31. elsewhere the other places to check out
  • 32. strategy strategy is the diet.
  • 33. homebase - blogs rule outposts - twitter, facebook, where else? video trailers? extended content, giveaways unique experiences - capture them fish where the fish are put everything on paper strategy listening is the new marketing
  • 34. actions what should we do next?
  • 35. listening set up a listening station
  • 36. outposts set up presence on several sites
  • 37. imagine you’re in the information exchange business
  • 38. community activate the people who are passionate
  • 39. costs $$$$$ Really Expensive $$$$$
  • 40. questions? this is where I can be really helpful.
  • 41. chris brogan chris@chrisbrogan.com www.chrisbrogan.com