0
social media for
publishers
Understanding disaggregation,
distribution, social software,
and the way we are moving in
medi...
social
media
chris brogan
this is my head.
i look mostly like this.
this is who’s talking.
landscape   what are all the tools and how do they relate?
strategy    once you know the goals, what comes next?
actions  ...
landscape   what are all the tools and how do they relate?
landscape   we are the most atomized culture ever
blogs   http://www.ckwebb.com
blogs   http://www.booksonthenightstand.com
blogs   http://journal.neilgaiman.com
facebook
facebook
facebook
facebook
twitter
twitter
twitter
twitter
twitter
twitter
twitter
twitter search   http://search.twitter.com
twitter search   http://search.twitter.com
twitter search   http://search.twitter.com
twitter search   http://search.twitter.com
youtube   video for books? who knew?
youtube   video for books? who knew?
linkedin   for business professionals
linkedin   for business professionals
elsewhere   the other places to check out
elsewhere   the other places to check out
elsewhere   the other places to check out
strategy   strategy is the diet.
homebase - blogs rule
           outposts - twitter, facebook, where else?
           video trailers?
           extended ...
actions   what should we do next?
listening   set up a listening station
outposts   set up presence on several sites
imagine   you’re in the information exchange business
community   activate the people who are passionate
costs   $$$$$ Really Expensive $$$$$
questions?
this is where I can be
really helpful.
chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com
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Social Media for Publishers

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Social Media for Publishers was part of a live webinar for O'Reilly Media's Tools of Change event in February 2009 in NYC. Plan on attending - http://toc.oreilly.com

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Transcript of "Social Media for Publishers"

  1. 1. social media for publishers Understanding disaggregation, distribution, social software, and the way we are moving in media consumption chris brogan president New Marketing Labs
  2. 2. social media
  3. 3. chris brogan this is my head. i look mostly like this. this is who’s talking.
  4. 4. landscape what are all the tools and how do they relate? strategy once you know the goals, what comes next? actions what do you do first, next, etc? costs i’m not going to pay a lot for this muffler q&a i just wanted to keep putting things on this list (by the way, imperfection trumps precision now)
  5. 5. landscape what are all the tools and how do they relate?
  6. 6. landscape we are the most atomized culture ever
  7. 7. blogs http://www.ckwebb.com
  8. 8. blogs http://www.booksonthenightstand.com
  9. 9. blogs http://journal.neilgaiman.com
  10. 10. facebook
  11. 11. facebook
  12. 12. facebook
  13. 13. facebook
  14. 14. twitter
  15. 15. twitter
  16. 16. twitter
  17. 17. twitter
  18. 18. twitter
  19. 19. twitter
  20. 20. twitter
  21. 21. twitter search http://search.twitter.com
  22. 22. twitter search http://search.twitter.com
  23. 23. twitter search http://search.twitter.com
  24. 24. twitter search http://search.twitter.com
  25. 25. youtube video for books? who knew?
  26. 26. youtube video for books? who knew?
  27. 27. linkedin for business professionals
  28. 28. linkedin for business professionals
  29. 29. elsewhere the other places to check out
  30. 30. elsewhere the other places to check out
  31. 31. elsewhere the other places to check out
  32. 32. strategy strategy is the diet.
  33. 33. homebase - blogs rule outposts - twitter, facebook, where else? video trailers? extended content, giveaways unique experiences - capture them fish where the fish are put everything on paper strategy listening is the new marketing
  34. 34. actions what should we do next?
  35. 35. listening set up a listening station
  36. 36. outposts set up presence on several sites
  37. 37. imagine you’re in the information exchange business
  38. 38. community activate the people who are passionate
  39. 39. costs $$$$$ Really Expensive $$$$$
  40. 40. questions? this is where I can be really helpful.
  41. 41. chris brogan chris@chrisbrogan.com www.chrisbrogan.com
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