Social Media for Publishers

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+ Carlos G. Alegro 10 months ago
Disaggregation: I don’t really understand it yet. Maybe my heart doesn’t want to.
Excellent stuff. Two thumbs up.

Notes on slide 1

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Tapio Liller, Managing Director at Oseon Conversations, favorited this 2 months ago
Tags verlage publishers social media publishing
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maxOz, Director of Marketing at maxOz, favorited this 5 months ago
Tags 2.0 book web media publishing social socialmedia chrisbrogan oreilly publishers ....? presentation books toc
danwallek favorited this 7 months ago
Tags e.g: tech palo alto
upendal favorited this 8 months ago
Soft Format L at Soft Format L, favorited this 9 months ago
Tags social media
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Piyush Ramteke, Self Employed favorited this 10 months ago
Tags publishers socialmedia
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Tags tess
Leah Gibbs, WAHM favorited this 10 months ago
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Tags publisher books
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Tags publishing socialmedia
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Tags chrisbrigan social media
Alexander Osterwalder, Author & Speaker on Business Model Innovation at Osterwalder Strategy Facilitation, favorited this 10 months ago
Tags publishing books print writing book

Social Media for Publishers - Presentation Transcript

social media for publishers Understanding disaggregation, distribution, social software, and the way we are moving in media consumption chris brogan president New Marketing Labs
social media
chris brogan this is my head. i look mostly like this. this is who’s talking.
landscape what are all the tools and how do they relate? strategy once you know the goals, what comes next? actions what do you do ﬁrst, next, etc? costs i’m not going to pay a lot for this mufﬂer q&a i just wanted to keep putting things on this list (by the way, imperfection trumps precision now)
landscape what are all the tools and how do they relate?
landscape we are the most atomized culture ever
blogs http://www.ckwebb.com
blogs http://www.booksonthenightstand.com
blogs http://journal.neilgaiman.com
facebook
facebook
facebook
facebook
twitter
twitter
twitter
twitter
twitter
twitter
twitter
twitter search http://search.twitter.com
twitter search http://search.twitter.com
twitter search http://search.twitter.com
twitter search http://search.twitter.com
youtube video for books? who knew?
youtube video for books? who knew?
linkedin for business professionals
linkedin for business professionals
elsewhere the other places to check out
elsewhere the other places to check out
elsewhere the other places to check out
strategy strategy is the diet.
homebase - blogs rule outposts - twitter, facebook, where else? video trailers? extended content, giveaways unique experiences - capture them ﬁsh where the ﬁsh are put everything on paper strategy listening is the new marketing
actions what should we do next?
listening set up a listening station
outposts set up presence on several sites
imagine you’re in the information exchange business
community activate the people who are passionate
costs $$$$$ Really Expensive $$$$$
questions? this is where I can be really helpful.
chris brogan chris@chrisbrogan.com www.chrisbrogan.com