Social Media and the Sales Cycle

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Presentation for Marketing Profs

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Social Media and the Sales Cycle

  1. 1. how social media aligns with the sales cycle chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #mprofs
  2. 2. me typist
  3. 3. this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.
  4. 4. from audience
  5. 5. to community
  6. 6. wiifm framework / lead gen / support / promotion
  7. 7. a sales marketing framework connect wild ideas to actionable steps
  8. 8. they aren’t easy
  9. 9. not at all
  10. 10. these tools aren’t crazy squint and you recognize the sales cycle
  11. 11. prospecting
  12. 12. prospecting pipeline
  13. 13. prospecting pipeline sale
  14. 14. prospecting pipeline support sale
  15. 15. prospecting r&d pipeline support sale
  16. 16. LISTENING CONTENT MKTG prospecting r&d pipeline support sale
  17. 17. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale
  18. 18. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY
  19. 19. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
  20. 20. LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
  21. 21. they drive a strategy listening, experience, presence
  22. 22. they drive the sales cycle lead gen / support / promotion
  23. 23. listening and lead gen
  24. 24. 05_ listening
  25. 25. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
  26. 26. support
  27. 27. promotion
  28. 28. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  29. 29. 07_ presence
  30. 30. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  31. 31. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  32. 32. reward the faithful my canadian club experience
  33. 33. make an online presence setting up a few accounts
  34. 34. twitter facebook linkedin yelp upcoming.org dopplr
  35. 35. some tools to look into sick of hearing about twitter yet?
  36. 36. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
  37. 37. listening as marketing the roger smith hotel, new york city
  38. 38. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
  39. 39. connect connect build small powerful networks
  40. 40. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
  41. 41. questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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