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Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
Social Media and the Sales Cycle
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Social Media and the Sales Cycle

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Presentation for Marketing Profs

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  • 1. how social media aligns with the sales cycle chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #mprofs
  • 2. me typist
  • 3. this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.
  • 4. from audience
  • 5. to community
  • 6. wiifm framework / lead gen / support / promotion
  • 7. a sales marketing framework connect wild ideas to actionable steps
  • 8. they aren’t easy
  • 9. not at all
  • 10. these tools aren’t crazy squint and you recognize the sales cycle
  • 11. prospecting
  • 12. prospecting pipeline
  • 13. prospecting pipeline sale
  • 14. prospecting pipeline support sale
  • 15. prospecting r&d pipeline support sale
  • 16. LISTENING CONTENT MKTG prospecting r&d pipeline support sale
  • 17. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale
  • 18. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY
  • 19. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
  • 20. LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
  • 21. they drive a strategy listening, experience, presence
  • 22. they drive the sales cycle lead gen / support / promotion
  • 23. listening and lead gen
  • 24. 05_ listening
  • 25. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
  • 26. support
  • 27. promotion
  • 28. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  • 29. 07_ presence
  • 30. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  • 31. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  • 32. reward the faithful my canadian club experience
  • 33. make an online presence setting up a few accounts
  • 34. twitter facebook linkedin yelp upcoming.org dopplr
  • 35. some tools to look into sick of hearing about twitter yet?
  • 36. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
  • 37. listening as marketing the roger smith hotel, new york city
  • 38. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
  • 39. connect connect build small powerful networks
  • 40. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
  • 41. questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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