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Social Media and the Sales Cycle
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Social Media and the Sales Cycle

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  • 1. how social media aligns with the sales cycle chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #mprofs
  • 2. me typist
  • 3. this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.
  • 4. from audience
  • 5. to community
  • 6. wiifm framework / lead gen / support / promotion
  • 7. a sales marketing framework connect wild ideas to actionable steps
  • 8. they aren’t easy
  • 9. not at all
  • 10. these tools aren’t crazy squint and you recognize the sales cycle
  • 11. prospecting
  • 12. prospecting pipeline
  • 13. prospecting pipeline sale
  • 14. prospecting pipeline support sale
  • 15. prospecting r&d pipeline support sale
  • 16. LISTENING CONTENT MKTG prospecting r&d pipeline support sale
  • 17. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale
  • 18. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY
  • 19. LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
  • 20. LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
  • 21. they drive a strategy listening, experience, presence
  • 22. they drive the sales cycle lead gen / support / promotion
  • 23. listening and lead gen
  • 24. 05_ listening
  • 25. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
  • 26. support
  • 27. promotion
  • 28. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  • 29. 07_ presence
  • 30. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  • 31. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  • 32. reward the faithful my canadian club experience
  • 33. make an online presence setting up a few accounts
  • 34. twitter facebook linkedin yelp upcoming.org dopplr
  • 35. some tools to look into sick of hearing about twitter yet?
  • 36. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
  • 37. listening as marketing the roger smith hotel, new york city
  • 38. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
  • 39. connect connect build small powerful networks
  • 40. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
  • 41. questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639