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Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
Rise of the Trust Agent
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Rise of the Trust Agent

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  • 1. attention wars and the rise of the trust agent chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #iabconecta // #trustagents
  • 2. me typist
  • 3. me - google this trust agents podcamp new marketing labs no i dont sleep ad age power 150
  • 4. wiifm application to your goals
  • 5. what happened 500 channels multiplied
  • 6. what happened 500 channels multiplied
  • 7. what happened distribution has NOT stayed in step, even though it should be EASIER
  • 8. what happened we asked for an unbundled internet
  • 9. what happened people live in the real world not only online
  • 10. what happened we became the media
  • 11. the attention war it’s not just 3 screens
  • 12. three levels of attention awareness / reputation / trust
  • 13. why social media / networks this takes lots of time and is sloppy
  • 14. why social media / networks but people are the best connectors.
  • 15. why social media / networks what about REAL product placement?
  • 16. what is a trust agent you, if you want to be
  • 17. six secrets of trust agents make your own game one of us archimedes effect agent zero human artist build armies
  • 18. make your own game the importance of being unique
  • 19. make your own game ooda
  • 20. make your own game first visitor advantage
  • 21. HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  • 22. HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  • 23. make your own game listening at the point of need
  • 24. make your own game goal alignment & bridging the iceburg
  • 25. make your own game think human-shaped
  • 26. make your own game think cafe-shaped
  • 27. make your own game see two hops down (or more)
  • 28. make your own game synthesis
  • 29. one of us the importance of community
  • 30. one of us move with purpose
  • 31. 07_ presence
  • 32. one of us insider’s advantage
  • 33. one of us inclusive phrasing
  • 34. one of us listening is the new black
  • 35. 05_ listening
  • 36. archimedes effect the importance of leverage
  • 37. archimedes effect turn 50 into 100
  • 38. archimedes effect platform thinking
  • 39. archimedes effect be everywhere
  • 40. archimedes effect striving up
  • 41. agent zero the importance of networks
  • 42. agent zero connect connect connect - humans
  • 43. agent zero connect connect connect - systems
  • 44. agent zero be part of everyone’s 150
  • 45. HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING- SUCCESS.HTML
  • 46. agent zero how giving impacts asking
  • 47. agent zero physical and realtime networking
  • 48. agent zero experience marketing
  • 49. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  • 50. human artist the importance of being human (and doing it well)
  • 51. human artist share share share
  • 52. human artist 15:1
  • 53. human artist putting it on paper
  • 54. human artist simple touchpoints of loyalty
  • 55. human artist a warning about quid pro quo
  • 56. build armies the importance of interdependence
  • 57. build armies give ideas handles
  • 58. build armies equip leaders
  • 59. build armies build cafe-shaped conversations (and cafe-shaped businesses)
  • 60. build armies build economies of trust (and other currencies)
  • 61. build armies connect laterally. build small powerful networks. accelerate learning.
  • 62. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
  • 63. questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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