Rise of the Trust Agent

attention wars and the rise of the trust agent chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #iabconecta // #trustagents

me typist

me - google this trust agents podcamp new marketing labs no i dont sleep ad age power 150

wiifm application to your goals

what happened 500 channels multiplied

what happened distribution has NOT stayed in step, even though it should be EASIER

what happened we asked for an unbundled internet

what happened people live in the real world not only online

what happened we became the media

the attention war it’s not just 3 screens

three levels of attention awareness / reputation / trust

why social media / networks this takes lots of time and is sloppy

why social media / networks but people are the best connectors.

why social media / networks what about REAL product placement?

what is a trust agent you, if you want to be

six secrets of trust agents make your own game one of us archimedes effect agent zero human artist build armies

make your own game the importance of being unique

make your own game ooda

make your own game ﬁrst visitor advantage

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

make your own game listening at the point of need

make your own game goal alignment & bridging the iceburg

make your own game think human-shaped

make your own game think cafe-shaped

make your own game see two hops down (or more)

make your own game synthesis

one of us the importance of community

one of us move with purpose

07_ presence

one of us insider’s advantage

one of us inclusive phrasing

one of us listening is the new black

05_ listening

archimedes effect the importance of leverage

archimedes effect turn 50 into 100

archimedes effect platform thinking

archimedes effect be everywhere

archimedes effect striving up

agent zero the importance of networks

agent zero connect connect connect - humans

agent zero connect connect connect - systems

agent zero be part of everyone’s 150

HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING- SUCCESS.HTML

agent zero how giving impacts asking

agent zero physical and realtime networking

agent zero experience marketing

06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

human artist the importance of being human (and doing it well)

human artist share share share

human artist 15:1

human artist putting it on paper

human artist simple touchpoints of loyalty

human artist a warning about quid pro quo

build armies the importance of interdependence

build armies give ideas handles

build armies equip leaders

build armies build cafe-shaped conversations (and cafe-shaped businesses)

build armies build economies of trust (and other currencies)

build armies connect laterally. build small powerful networks. accelerate learning.

some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/

questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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http://theadvertainmentagency.blogspot.com	3
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Rise of the Trust Agent

by Chris Brogan

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