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Rise of the Trust Agent

Rise of the Trust Agent






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    Rise of the Trust Agent Rise of the Trust Agent Presentation Transcript

    • attention wars and the rise of the trust agent chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #iabconecta // #trustagents
    • me typist
    • me - google this trust agents podcamp new marketing labs no i dont sleep ad age power 150
    • wiifm application to your goals
    • what happened 500 channels multiplied
    • what happened 500 channels multiplied
    • what happened distribution has NOT stayed in step, even though it should be EASIER
    • what happened we asked for an unbundled internet
    • what happened people live in the real world not only online
    • what happened we became the media
    • the attention war it’s not just 3 screens
    • three levels of attention awareness / reputation / trust
    • why social media / networks this takes lots of time and is sloppy
    • why social media / networks but people are the best connectors.
    • why social media / networks what about REAL product placement?
    • what is a trust agent you, if you want to be
    • six secrets of trust agents make your own game one of us archimedes effect agent zero human artist build armies
    • make your own game the importance of being unique
    • make your own game ooda
    • make your own game first visitor advantage
    • make your own game listening at the point of need
    • make your own game goal alignment & bridging the iceburg
    • make your own game think human-shaped
    • make your own game think cafe-shaped
    • make your own game see two hops down (or more)
    • make your own game synthesis
    • one of us the importance of community
    • one of us move with purpose
    • 07_ presence
    • one of us insider’s advantage
    • one of us inclusive phrasing
    • one of us listening is the new black
    • 05_ listening
    • archimedes effect the importance of leverage
    • archimedes effect turn 50 into 100
    • archimedes effect platform thinking
    • archimedes effect be everywhere
    • archimedes effect striving up
    • agent zero the importance of networks
    • agent zero connect connect connect - humans
    • agent zero connect connect connect - systems
    • agent zero be part of everyone’s 150
    • agent zero how giving impacts asking
    • agent zero physical and realtime networking
    • agent zero experience marketing
    • 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
    • human artist the importance of being human (and doing it well)
    • human artist share share share
    • human artist 15:1
    • human artist putting it on paper
    • human artist simple touchpoints of loyalty
    • human artist a warning about quid pro quo
    • build armies the importance of interdependence
    • build armies give ideas handles
    • build armies equip leaders
    • build armies build cafe-shaped conversations (and cafe-shaped businesses)
    • build armies build economies of trust (and other currencies)
    • build armies connect laterally. build small powerful networks. accelerate learning.
    • some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
    • questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639