attention wars and
the rise of the
trust agent
chris brogan - new marketing labs
chris@chrisbrogan.com
@chrisbrogan
#iabconecta // #trustagents

me
typist

me - google this
trust agents
podcamp
new marketing labs
no i dont sleep
ad age power 150

wiifm
application to your goals

what happened
500 channels multiplied

what happened
500 channels multiplied

what happened
distribution has NOT stayed in step, even
though it should be EASIER

what happened
we asked for an unbundled internet

what happened
people live in the real world not only online

what happened
we became the media

the attention war
it’s not just 3 screens

three levels of attention
awareness / reputation / trust

why social media / networks
this takes lots of time and is sloppy

why social media / networks
but people are the best connectors.

why social media / networks
what about REAL product placement?

what is a trust agent
you, if you want to be

six secrets of trust agents
make your own game
one of us
archimedes effect
agent zero
human artist
build armies

make your own game
the importance of being unique

make your own game
ooda

make your own game
first visitor advantage

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

make your own game
listening at the point of need

make your own game
goal alignment & bridging the iceburg

make your own game
think human-shaped

make your own game
think cafe-shaped

make your own game
see two hops down (or more)

make your own game
synthesis

one of us
the importance of community

one of us
move with purpose

07_ presence

one of us
insider’s advantage

one of us
inclusive phrasing

one of us
listening is the new black

05_ listening

archimedes effect
the importance of leverage

archimedes effect
turn 50 into 100

archimedes effect
platform thinking

archimedes effect
be everywhere

archimedes effect
striving up

agent zero
the importance of networks

agent zero
connect connect connect - humans

agent zero
connect connect connect - systems

agent zero
be part of everyone’s 150

HTTP://DOTEDUGURU.COM/ID2947-CAFE-NEW-PALTZ-A-YIELDING-
SUCCESS.HTML

agent zero
how giving impacts asking

agent zero
physical and realtime networking

agent zero
experience marketing

06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

human artist
the importance of being human
(and doing it well)

human artist
share share share

human artist
15:1

human artist
putting it on paper

human artist
simple touchpoints of loyalty

human artist
a warning about quid pro quo

build armies
the importance of interdependence

build armies
give ideas handles

build armies
equip leaders

build armies
build cafe-shaped conversations
(and cafe-shaped businesses)

build armies
build economies of trust
(and other currencies)

build armies
connect laterally. build small powerful
networks. accelerate learning.

some resources
Google:
“grow bigger ears”
“if I started today”
“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/

questions?
chris@chrisbrogan.com
twitter.com/chrisbrogan
617.759.3639