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Marketing With Social Media
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Marketing With Social Media


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For a presentation I did for the brilliant folks of Memphis at #broganmemphis

For a presentation I did for the brilliant folks of Memphis at #broganmemphis

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  • 1. marketing with social media chris brogan... @chrisbrogan
  • 2. about chris brogan chris brogan is a typist nyt bestselling author president: new marketing labs, llc 11 years in social media (mostly fortune 100/500) seems egotistical at first. better when you meet him.
  • 3. the larger story think like a media company develop marketplaces build your network human business
  • 4. basics what are you selling? who/where are the buyers? can it be sold online? how simple/complex is it to sell?
  • 5. basics can you ship it? what’s the frequency of return? what’s the resell cycle? what’s the goal?
  • 6. ways to use social media awareness (listening, content marketing) lead generation education sales crm / csr / pr community
  • 7. 3 major buckets listening connecting publishing (30/60/30)
  • 8. media company mindset think production (styles/methods) think distribution (new channels, advocates, +) think engagement and two-way
  • 9. new marketplaces listening as a marketplace finder mobile / out of home (not just phones) community marketplaces
  • 10. human business sustainable relationship-minded value-driven
  • 11. core: database how do I grow it? how do I feed it? how do I sell into it? how do I prune it? how do I treat it with LOYALTY?
  • 12. database might be a crm or social crm platform might just be a spreadsheet something where you can SEE your community
  • 13. listening station google “grow bigger ears” for steps feed listening into content, into pr, into sales listening is THE secret driver of serendipity listening is a HUGE human business boon
  • 14. networks friction vs. frictionless transactions inside/outside be part of the 150 give your ideas handles build networks of value delivery outreach rules
  • 15. home base blog or website (maybe both) content-minded action-minded drives to sale or to your list/db
  • 16. outposts twitter /facebook /linkedin /forums /etc a place to connect, share, promote others occasionally a place to drive to home base 12:1 rule think blogger outreach (pre-pay with kindness)
  • 17. other media outlets all in service to building/feeding your db webinars video photos podcasts all with calls to action and urls intact
  • 18. email marketing still the #1 online marketing tool vary up your sends: some sales, some conversational ask questions “skinny up” and remove html formatting think “add value” not “beat for sales”
  • 19. measurement try not to use social media tool measurements use easy measures like $ or # of new signups think “action” and “real world” not kumbaya
  • 20. measurement track links target opens stay closer to the mother ship methods
  • 21. human branding real names on social networks real faces on avatars conversations / off-topic promote others
  • 22. actions : site goals first. always site design integrated with outposts matches marketing needs
  • 23. actions : listening grow bigger ears test various terms wire to content / pr / sales
  • 24. action: content production concepts build curation methods build content catalog build production/editorial process don’t forget organic seo
  • 25. action: content review sales copy/ marketing needs review organic SEO review brevity/usefulness review call to action
  • 26. action: distribution editorial calendar tied to mothership marketing promotional methods / cross promo channel development damage control plans blogger outreach
  • 27. action: measurement tie measures to tangible goals measure action not pageviews could be: sales, inbound links, db signups, coverage
  • 28. action: launch plans integrated social presence social proof seeding review damage plans select starter presence metrics in place go! (then measure/adjust/measure)
  • 29. action: human business promote others 12:1 30/60/30 look for expansion points look for new content look for cross-promotion/distribution growth
  • 30. beyond: next steps + share. the power of the plus mobile (not just phones) affiliate marketing
  • 31. typical questions b2b vs b2c: answer- same tools, different buyer ROI: answer - how much have you I’d? time to results: 3 months (or less)
  • 32. questions/thanks chris brogan is president of new marketing labs, llc. he blogs at contact form: twitter: @chrisbrogan questions are where you get the good stuff.