Presented to an Internet Marketing class at Emerson College on December 17th, 2007. Does it work without me standing there?

1. Energizing Communities Energizing

2. Text flickr cc: Tom@HK Computers used to be very lonely things.

3. Text flickr cc: notsogoodphotography And now, they’re a crowd.

4. Text flickr cc: jonrawlinson Building communities online can be tricky.

5. Text flickr cc: Todd Baker<<technowannabe We want to feel like superstars.

6. Text You can have standalone experiences.

7. Text Or you can empower community.

8. You can talk to one person.

9. Text Or you can talk with entire groups.

10. Text Simple interactions.

11. Text Rich and varied touchpoints.

12. Text Is this a community?

13. Text O O O Or is this?

14. Text flickr cc: gaetan lee And don’t forget mobile communities.

15. Communities Aren’t Targets Demographics Simple Guaranteed Forever

16. Communities Are Humans Sharing Emotional Reachable Appreciative

17. Chris Brogan [email_address] twitter: @chrisbrogan phone: 631-612-8945