• Like
  • Save
Dont Scare Me
Upcoming SlideShare
Loading in...5
×
 

Dont Scare Me

on

  • 2,284 views

How Internet marketing changes once we rehumanize the web.

How Internet marketing changes once we rehumanize the web.

Statistics

Views

Total Views
2,284
Views on SlideShare
2,282
Embed Views
2

Actions

Likes
7
Downloads
68
Comments
0

2 Embeds 2

http://www.lmodules.com 1
http://www.slideee.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Dont Scare Me Dont Scare Me Presentation Transcript

    • Don’t Scare Me!!! chris brogan social media and how it aligns president with business strategy New Marketing Labs twitter hashtag: #iabcseattle
    • who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com
    • social media
    • communication the real difference
    • communication the real difference
    • Cafe-Shaped Conversations
    • social media stuff blogs | podcasts | video wikis | social networks | etc.
    • inside | outside inside: collaboration outside: communication
    • communication really, social media is about new tools and strategies
    • communication ads finding context
    • communication ads finding context
    • communication really, social media is about re-humanizing business
    • communication make our own meaning
    • communication our own business voice
    • communication connects brands to people
    • communication your phone isn’t a strategy. it’s a tool.
    • why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
    • why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
    • why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
    • dell blog | community site | content blog | presence
    • gm gmnext | podcasts | blogs
    • whole foods blogs | podcasts | presence
    • comcast presence
    • ibm blogs | podcasts | networks virtual worlds | presence
    • about branding how the web changes the voice of your product/svc
    • about branding how the web changes the voice of your product/svc
    • my brand story my take on the future of brands, plus personal branding
    • put our toe in the strategy behind the tools
    • a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports and presence step: LISTEN step: make a distribution chain of “helpful”
    • getting the boss on board goal: get this through the budget strategy: bridges and needles step: align everything with traditional comms step: find simple needles. NOT common step: chunk, chunk, chunk (3 mos) concept: the beauty of pirate ships
    • strategies lead gen | awareness customer service | diy
    • Listen first steps listening | commenting passports
    • second steps community | conversation | participation | DIY
    • third steps build armies
    • third steps build armies
    • advice take small bites. find new roi. follow the lab rats.
    • sample projects sales or lead gen blog.
    • sample projects sales or lead gen blog.
    • the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies
    • questions? this is where I can be really helpful.
    • chris brogan chris@chrisbrogan.com www.chrisbrogan.com +1-617-759-3639 twitter.com/chrisbrogan