Don’t Scare
Me!!! chris brogan
social media and how it aligns
president
with business strategy New Marketing Labs
twitter hashtag: #iabcseattle

who is this strange man and why should you listen?
http://www.chrisbrogan.com
http://twitter.com/chrisbrogan
chris@chrisbrogan.com

social
media

communication the real difference

communication the real difference

Cafe-Shaped Conversations

social media stuff
blogs | podcasts | video
wikis | social networks | etc.

inside | outside
inside: collaboration
outside: communication

communication
really, social media is about
new tools and strategies

communication ads finding context

communication ads finding context

communication
really, social media is about
re-humanizing business

communication make our own meaning

communication our own business voice

communication connects brands to people

communication
your phone isn’t a strategy.
it’s a tool.

why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

dell
blog | community site |
content blog | presence

gm
gmnext | podcasts | blogs

whole foods
blogs | podcasts | presence

comcast
presence

ibm
blogs | podcasts | networks
virtual worlds | presence

about branding
how the web changes the
voice of your product/svc

about branding
how the web changes the
voice of your product/svc

my brand story
my take on the future of
brands, plus personal branding

put our toe in
the strategy behind
the tools

a sample strategy
goal: warm up prospective buyers
strategy: home base / outposts / passports
step: build a home base
step: build outposts
step: build passports and presence
step: LISTEN
step: make a distribution chain of “helpful”

getting the boss on board
goal: get this through the budget
strategy: bridges and needles
step: align everything with traditional comms
step: find simple needles. NOT common
step: chunk, chunk, chunk (3 mos)
concept: the beauty of pirate ships

strategies
lead gen | awareness
customer service | diy

Listen first steps
listening | commenting
passports

second steps community | conversation | participation | DIY

third steps build armies

third steps build armies

advice
take small bites. find new
roi. follow the lab rats.

sample projects sales or lead gen blog.

sample projects sales or lead gen blog.

the most words on any of my slides.
awareness / attention / reputation / trust
be there before the sale
be helpful
be “one of us”
connect, connect, connect
share as much and as often as you can
don’t be afraid to sell ; be afraid to sell impersonally
build cafe-shaped conversations
give your ideas handles
build armies

questions?
this is where I can be
really helpful.

chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com
+1-617-759-3639
twitter.com/chrisbrogan