Dont Scare Me

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How Internet marketing changes once we rehumanize the web.

Published in: Technology, Business

Dont Scare Me

  1. 1. Don’t Scare Me!!! chris brogan social media and how it aligns president with business strategy New Marketing Labs twitter hashtag: #iabcseattle
  2. 2. who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com
  3. 3. social media
  4. 4. communication the real difference
  5. 5. communication the real difference
  6. 6. Cafe-Shaped Conversations
  7. 7. social media stuff blogs | podcasts | video wikis | social networks | etc.
  8. 8. inside | outside inside: collaboration outside: communication
  9. 9. communication really, social media is about new tools and strategies
  10. 10. communication ads finding context
  11. 11. communication ads finding context
  12. 12. communication really, social media is about re-humanizing business
  13. 13. communication make our own meaning
  14. 14. communication our own business voice
  15. 15. communication connects brands to people
  16. 16. communication your phone isn’t a strategy. it’s a tool.
  17. 17. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  18. 18. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  19. 19. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  20. 20. dell blog | community site | content blog | presence
  21. 21. gm gmnext | podcasts | blogs
  22. 22. whole foods blogs | podcasts | presence
  23. 23. comcast presence
  24. 24. ibm blogs | podcasts | networks virtual worlds | presence
  25. 25. about branding how the web changes the voice of your product/svc
  26. 26. about branding how the web changes the voice of your product/svc
  27. 27. my brand story my take on the future of brands, plus personal branding
  28. 28. put our toe in the strategy behind the tools
  29. 29. a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports and presence step: LISTEN step: make a distribution chain of “helpful”
  30. 30. getting the boss on board goal: get this through the budget strategy: bridges and needles step: align everything with traditional comms step: find simple needles. NOT common step: chunk, chunk, chunk (3 mos) concept: the beauty of pirate ships
  31. 31. strategies lead gen | awareness customer service | diy
  32. 32. Listen first steps listening | commenting passports
  33. 33. second steps community | conversation | participation | DIY
  34. 34. third steps build armies
  35. 35. third steps build armies
  36. 36. advice take small bites. find new roi. follow the lab rats.
  37. 37. sample projects sales or lead gen blog.
  38. 38. sample projects sales or lead gen blog.
  39. 39. the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies
  40. 40. questions? this is where I can be really helpful.
  41. 41. chris brogan chris@chrisbrogan.com www.chrisbrogan.com +1-617-759-3639 twitter.com/chrisbrogan

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