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Digital Marketing Training for Riga

Digital Marketing Training for Riga



Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )



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    Digital Marketing Training for Riga Digital Marketing Training for Riga Presentation Transcript

    • DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contactThursday, May 19, 2011
    • THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search humanbusinessworks.com 2Thursday, May 19, 2011
    • THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty humanbusinessworks.com 3Thursday, May 19, 2011
    • WHO ARE YOU? you are translators and storytellers and teachers humanbusinessworks.com 4Thursday, May 19, 2011
    • WHO YOU ARE NOT you are no longer the voice of the company humanbusinessworks.com 5Thursday, May 19, 2011
    • WHO AM I i’m an owner humanbusinessworks.com 6Thursday, May 19, 2011
    • A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 humanbusinessworks.com 7Thursday, May 19, 2011
    • WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! humanbusinessworks.com 8Thursday, May 19, 2011
    • HUMANKIND’S GREATEST NEED do you know it? humanbusinessworks.com 9Thursday, May 19, 2011
    • WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points humanbusinessworks.com 10Thursday, May 19, 2011
    • WRITE IT DOWN list out the various places you think your audience spends time online humanbusinessworks.com 11Thursday, May 19, 2011
    • WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. humanbusinessworks.com 12Thursday, May 19, 2011
    • GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening humanbusinessworks.com 13Thursday, May 19, 2011
    • BREAK OUT let’s try listening and searching humanbusinessworks.com 14Thursday, May 19, 2011
    • LEVELS OF ENGAGEMENT can you dip your toe into the water? humanbusinessworks.com 15Thursday, May 19, 2011
    • TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email humanbusinessworks.com 16Thursday, May 19, 2011
    • BREAK OUT talk through some engagement scenarios humanbusinessworks.com 17Thursday, May 19, 2011
    • PASSPORTS passports are your access to communities humanbusinessworks.com 18Thursday, May 19, 2011
    • WORKSHOP list out potential passport accounts for the class humanbusinessworks.com 19Thursday, May 19, 2011
    • BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers humanbusinessworks.com 20Thursday, May 19, 2011
    • SOCIAL MEDIA AS WIRING replace “social media” with “telephone” humanbusinessworks.com 21Thursday, May 19, 2011
    • SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system humanbusinessworks.com 22Thursday, May 19, 2011
    • OBJECTIVES AND GOALS what can and should you aim at? humanbusinessworks.com 23Thursday, May 19, 2011
    • STALACTITE / STALAGMITE three roles that merge in the new world humanbusinessworks.com 24Thursday, May 19, 2011
    • CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. humanbusinessworks.com 25Thursday, May 19, 2011
    • MEASUREMENTS this doesn’t just tack onto your spreadsheet humanbusinessworks.com 26Thursday, May 19, 2011
    • WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? humanbusinessworks.com 27Thursday, May 19, 2011
    • SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower humanbusinessworks.com 28Thursday, May 19, 2011
    • BUILD RELATIONSHIPS referrals are gold. (buy http://c.hris.cc/re ) talk about them 12:1 rule interview them be there before the sale humanbusinessworks.com 29Thursday, May 19, 2011
    • CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... humanbusinessworks.com 30Thursday, May 19, 2011
    • ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero humanbusinessworks.com 31Thursday, May 19, 2011
    • 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing humanbusinessworks.com 32Thursday, May 19, 2011
    • 4 BEST THINGS SOCIAL DOES connecting referrals attention presence humanbusinessworks.com 33Thursday, May 19, 2011
    • HOME BASES AND OUTPOSTS what each means to communications humanbusinessworks.com 34Thursday, May 19, 2011
    • SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? humanbusinessworks.com 35Thursday, May 19, 2011
    • LET’S BUILD A FRAME goals actors & resources actions sources reporting humanbusinessworks.com 36Thursday, May 19, 2011
    • WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). humanbusinessworks.com 37Thursday, May 19, 2011
    • EXTEND THE RELATIONSHIP @chrisbrogan http://linkedin.com/in/chrisbrogan http://chrisbrogan.com/contact humanbusinessworks.com 38Thursday, May 19, 2011
    • humanbusinessworks.com/contact humanbusinessworks.comThursday, May 19, 2011