Digital Marketing Training for Riga

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Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

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  • 1. DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contactThursday, May 19, 2011
  • 2. THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search humanbusinessworks.com 2Thursday, May 19, 2011
  • 3. THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty humanbusinessworks.com 3Thursday, May 19, 2011
  • 4. WHO ARE YOU? you are translators and storytellers and teachers humanbusinessworks.com 4Thursday, May 19, 2011
  • 5. WHO YOU ARE NOT you are no longer the voice of the company humanbusinessworks.com 5Thursday, May 19, 2011
  • 6. WHO AM I i’m an owner humanbusinessworks.com 6Thursday, May 19, 2011
  • 7. A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 humanbusinessworks.com 7Thursday, May 19, 2011
  • 8. WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! humanbusinessworks.com 8Thursday, May 19, 2011
  • 9. HUMANKIND’S GREATEST NEED do you know it? humanbusinessworks.com 9Thursday, May 19, 2011
  • 10. WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points humanbusinessworks.com 10Thursday, May 19, 2011
  • 11. WRITE IT DOWN list out the various places you think your audience spends time online humanbusinessworks.com 11Thursday, May 19, 2011
  • 12. WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. humanbusinessworks.com 12Thursday, May 19, 2011
  • 13. GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening humanbusinessworks.com 13Thursday, May 19, 2011
  • 14. BREAK OUT let’s try listening and searching humanbusinessworks.com 14Thursday, May 19, 2011
  • 15. LEVELS OF ENGAGEMENT can you dip your toe into the water? humanbusinessworks.com 15Thursday, May 19, 2011
  • 16. TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email humanbusinessworks.com 16Thursday, May 19, 2011
  • 17. BREAK OUT talk through some engagement scenarios humanbusinessworks.com 17Thursday, May 19, 2011
  • 18. PASSPORTS passports are your access to communities humanbusinessworks.com 18Thursday, May 19, 2011
  • 19. WORKSHOP list out potential passport accounts for the class humanbusinessworks.com 19Thursday, May 19, 2011
  • 20. BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers humanbusinessworks.com 20Thursday, May 19, 2011
  • 21. SOCIAL MEDIA AS WIRING replace “social media” with “telephone” humanbusinessworks.com 21Thursday, May 19, 2011
  • 22. SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system humanbusinessworks.com 22Thursday, May 19, 2011
  • 23. OBJECTIVES AND GOALS what can and should you aim at? humanbusinessworks.com 23Thursday, May 19, 2011
  • 24. STALACTITE / STALAGMITE three roles that merge in the new world humanbusinessworks.com 24Thursday, May 19, 2011
  • 25. CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. humanbusinessworks.com 25Thursday, May 19, 2011
  • 26. MEASUREMENTS this doesn’t just tack onto your spreadsheet humanbusinessworks.com 26Thursday, May 19, 2011
  • 27. WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? humanbusinessworks.com 27Thursday, May 19, 2011
  • 28. SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower humanbusinessworks.com 28Thursday, May 19, 2011
  • 29. BUILD RELATIONSHIPS referrals are gold. (buy http://c.hris.cc/re ) talk about them 12:1 rule interview them be there before the sale humanbusinessworks.com 29Thursday, May 19, 2011
  • 30. CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... humanbusinessworks.com 30Thursday, May 19, 2011
  • 31. ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero humanbusinessworks.com 31Thursday, May 19, 2011
  • 32. 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing humanbusinessworks.com 32Thursday, May 19, 2011
  • 33. 4 BEST THINGS SOCIAL DOES connecting referrals attention presence humanbusinessworks.com 33Thursday, May 19, 2011
  • 34. HOME BASES AND OUTPOSTS what each means to communications humanbusinessworks.com 34Thursday, May 19, 2011
  • 35. SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? humanbusinessworks.com 35Thursday, May 19, 2011
  • 36. LET’S BUILD A FRAME goals actors & resources actions sources reporting humanbusinessworks.com 36Thursday, May 19, 2011
  • 37. WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). humanbusinessworks.com 37Thursday, May 19, 2011
  • 38. EXTEND THE RELATIONSHIP @chrisbrogan http://linkedin.com/in/chrisbrogan http://chrisbrogan.com/contact humanbusinessworks.com 38Thursday, May 19, 2011
  • 39. humanbusinessworks.com/contact humanbusinessworks.comThursday, May 19, 2011