Digital Marketing Training for Riga
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Digital Marketing Training for Riga



Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )



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Digital Marketing Training for Riga Digital Marketing Training for Riga Presentation Transcript

  • DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan, May 19, 2011
  • THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search 2Thursday, May 19, 2011
  • THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty 3Thursday, May 19, 2011
  • WHO ARE YOU? you are translators and storytellers and teachers 4Thursday, May 19, 2011
  • WHO YOU ARE NOT you are no longer the voice of the company 5Thursday, May 19, 2011
  • WHO AM I i’m an owner 6Thursday, May 19, 2011
  • A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 7Thursday, May 19, 2011
  • WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! 8Thursday, May 19, 2011
  • HUMANKIND’S GREATEST NEED do you know it? 9Thursday, May 19, 2011
  • WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points 10Thursday, May 19, 2011
  • WRITE IT DOWN list out the various places you think your audience spends time online 11Thursday, May 19, 2011
  • WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. 12Thursday, May 19, 2011
  • GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening 13Thursday, May 19, 2011
  • BREAK OUT let’s try listening and searching 14Thursday, May 19, 2011
  • LEVELS OF ENGAGEMENT can you dip your toe into the water? 15Thursday, May 19, 2011
  • TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email 16Thursday, May 19, 2011
  • BREAK OUT talk through some engagement scenarios 17Thursday, May 19, 2011
  • PASSPORTS passports are your access to communities 18Thursday, May 19, 2011
  • WORKSHOP list out potential passport accounts for the class 19Thursday, May 19, 2011
  • BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers 20Thursday, May 19, 2011
  • SOCIAL MEDIA AS WIRING replace “social media” with “telephone” 21Thursday, May 19, 2011
  • SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system 22Thursday, May 19, 2011
  • OBJECTIVES AND GOALS what can and should you aim at? 23Thursday, May 19, 2011
  • STALACTITE / STALAGMITE three roles that merge in the new world 24Thursday, May 19, 2011
  • CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. 25Thursday, May 19, 2011
  • MEASUREMENTS this doesn’t just tack onto your spreadsheet 26Thursday, May 19, 2011
  • WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? 27Thursday, May 19, 2011
  • SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower 28Thursday, May 19, 2011
  • BUILD RELATIONSHIPS referrals are gold. (buy ) talk about them 12:1 rule interview them be there before the sale 29Thursday, May 19, 2011
  • CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... 30Thursday, May 19, 2011
  • ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero 31Thursday, May 19, 2011
  • 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing 32Thursday, May 19, 2011
  • 4 BEST THINGS SOCIAL DOES connecting referrals attention presence 33Thursday, May 19, 2011
  • HOME BASES AND OUTPOSTS what each means to communications 34Thursday, May 19, 2011
  • SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? 35Thursday, May 19, 2011
  • LET’S BUILD A FRAME goals actors & resources actions sources reporting 36Thursday, May 19, 2011
  • WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). 37Thursday, May 19, 2011
  • EXTEND THE RELATIONSHIP @chrisbrogan 38Thursday, May 19, 2011
  • humanbusinessworks.comThursday, May 19, 2011