DIGITAL MARKETING                         AND TOMORROW                         Chris Brogan...                         @ch...
THE WEB GAVE US A NEW SHOP                 location-independent                 location-friendly                 simple t...
THE SOCIAL WEB LETS YOU BE                THE ULTIMATE SHOPKEEPER                 listen                 be where they are...
WHO ARE YOU?                 you are translators and storytellers and                 teachers    humanbusinessworks.com  ...
WHO YOU ARE NOT                 you are no longer the voice of the company    humanbusinessworks.com                      ...
WHO AM I                 i’m an owner    humanbusinessworks.com      6Thursday, May 19, 2011
A ROUGH AGENDA                i can’t do agendas. instead:                break 1 - 11:30                lunch - 14:00 - 1...
WHY I CAN’T DO AGENDAS                because we don’t have FUN learning that                way!    humanbusinessworks.co...
HUMANKIND’S GREATEST NEED                do you know it?    humanbusinessworks.com                  9Thursday, May 19, 2011
WHERE DO YOU START?                social media doesn’t COST a lot                except time                let’s talk ab...
WRITE IT DOWN                list out the various places you think your                audience spends time online    huma...
WRITE IT DOWN                list out (without jargon) what your client’s                customer really wants. not your c...
GROW BIGGER EARS                listening is the new black                most campaigns talk about talking               ...
BREAK OUT                let’s try listening and searching    humanbusinessworks.com                          14Thursday, ...
LEVELS OF ENGAGEMENT                can you dip your toe into the water?    humanbusinessworks.com                        ...
TOOLS OF ENGAGEMENT                if your tools were:                youtube                facebook                twitt...
BREAK OUT                talk through some engagement scenarios    humanbusinessworks.com                               17...
PASSPORTS                passports are your access to communities    humanbusinessworks.com                               ...
WORKSHOP                list out potential passport accounts                for the class    humanbusinessworks.com       ...
BE WHERE THEY ARE                are you designing for the 15” screen?                what about 3/7/9?                we’...
SOCIAL MEDIA AS WIRING                replace “social media” with “telephone”    humanbusinessworks.com                   ...
SOCIAL MEDIA AS WIRING                yammer                video                blogs                email newsletters   ...
OBJECTIVES AND GOALS                what can and should you aim at?    humanbusinessworks.com                        23Thu...
STALACTITE / STALAGMITE                three roles that merge in the new world    humanbusinessworks.com                  ...
CREATE INTERACTIONS                it’s a two way medium. use it that way.                be human and talk about them.   ...
MEASUREMENTS                this doesn’t just tack onto your spreadsheet    humanbusinessworks.com                        ...
WORKSHOP                what measurements really matter to your                client? how would various social/digital   ...
SOCIAL MEDIA/SOCIAL                RESPONSIBILITY                cause marketing’s new superpower    humanbusinessworks.co...
BUILD RELATIONSHIPS                referrals are gold. (buy http://c.hris.cc/re )                talk about them          ...
CONTROLLING SOCIAL MEDIA                if the US air force can do it with one page...    humanbusinessworks.com          ...
ENCOURAGE TRUE LOYALTY                the three a’s                real insider information                help them be th...
3 MAJOR BUCKETS OF SOCIAL                listening                connecting                publishing    humanbusinesswor...
4 BEST THINGS SOCIAL DOES                connecting                referrals                attention                prese...
HOME BASES AND OUTPOSTS                what each means to communications    humanbusinessworks.com                        ...
SOCIAL MEDIA AND STRATEGY                do you have a telephone strategy?    humanbusinessworks.com                      ...
LET’S BUILD A FRAME                goals                actors & resources                actions                sources  ...
WORKSHOP                using that simple frame, build a simple                strategy or 3 for a client (real or sample)...
EXTEND THE RELATIONSHIP                @chrisbrogan                http://linkedin.com/in/chrisbrogan                http:...
humanbusinessworks.com/contact    humanbusinessworks.comThursday, May 19, 2011
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Digital Marketing Training for Riga

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Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

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Digital Marketing Training for Riga

  1. 1. DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan http://humanbusinessworks.com/contactThursday, May 19, 2011
  2. 2. THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search humanbusinessworks.com 2Thursday, May 19, 2011
  3. 3. THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty humanbusinessworks.com 3Thursday, May 19, 2011
  4. 4. WHO ARE YOU? you are translators and storytellers and teachers humanbusinessworks.com 4Thursday, May 19, 2011
  5. 5. WHO YOU ARE NOT you are no longer the voice of the company humanbusinessworks.com 5Thursday, May 19, 2011
  6. 6. WHO AM I i’m an owner humanbusinessworks.com 6Thursday, May 19, 2011
  7. 7. A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 humanbusinessworks.com 7Thursday, May 19, 2011
  8. 8. WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! humanbusinessworks.com 8Thursday, May 19, 2011
  9. 9. HUMANKIND’S GREATEST NEED do you know it? humanbusinessworks.com 9Thursday, May 19, 2011
  10. 10. WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points humanbusinessworks.com 10Thursday, May 19, 2011
  11. 11. WRITE IT DOWN list out the various places you think your audience spends time online humanbusinessworks.com 11Thursday, May 19, 2011
  12. 12. WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. humanbusinessworks.com 12Thursday, May 19, 2011
  13. 13. GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening humanbusinessworks.com 13Thursday, May 19, 2011
  14. 14. BREAK OUT let’s try listening and searching humanbusinessworks.com 14Thursday, May 19, 2011
  15. 15. LEVELS OF ENGAGEMENT can you dip your toe into the water? humanbusinessworks.com 15Thursday, May 19, 2011
  16. 16. TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email humanbusinessworks.com 16Thursday, May 19, 2011
  17. 17. BREAK OUT talk through some engagement scenarios humanbusinessworks.com 17Thursday, May 19, 2011
  18. 18. PASSPORTS passports are your access to communities humanbusinessworks.com 18Thursday, May 19, 2011
  19. 19. WORKSHOP list out potential passport accounts for the class humanbusinessworks.com 19Thursday, May 19, 2011
  20. 20. BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers humanbusinessworks.com 20Thursday, May 19, 2011
  21. 21. SOCIAL MEDIA AS WIRING replace “social media” with “telephone” humanbusinessworks.com 21Thursday, May 19, 2011
  22. 22. SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system humanbusinessworks.com 22Thursday, May 19, 2011
  23. 23. OBJECTIVES AND GOALS what can and should you aim at? humanbusinessworks.com 23Thursday, May 19, 2011
  24. 24. STALACTITE / STALAGMITE three roles that merge in the new world humanbusinessworks.com 24Thursday, May 19, 2011
  25. 25. CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. humanbusinessworks.com 25Thursday, May 19, 2011
  26. 26. MEASUREMENTS this doesn’t just tack onto your spreadsheet humanbusinessworks.com 26Thursday, May 19, 2011
  27. 27. WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? humanbusinessworks.com 27Thursday, May 19, 2011
  28. 28. SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower humanbusinessworks.com 28Thursday, May 19, 2011
  29. 29. BUILD RELATIONSHIPS referrals are gold. (buy http://c.hris.cc/re ) talk about them 12:1 rule interview them be there before the sale humanbusinessworks.com 29Thursday, May 19, 2011
  30. 30. CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... humanbusinessworks.com 30Thursday, May 19, 2011
  31. 31. ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero humanbusinessworks.com 31Thursday, May 19, 2011
  32. 32. 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing humanbusinessworks.com 32Thursday, May 19, 2011
  33. 33. 4 BEST THINGS SOCIAL DOES connecting referrals attention presence humanbusinessworks.com 33Thursday, May 19, 2011
  34. 34. HOME BASES AND OUTPOSTS what each means to communications humanbusinessworks.com 34Thursday, May 19, 2011
  35. 35. SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? humanbusinessworks.com 35Thursday, May 19, 2011
  36. 36. LET’S BUILD A FRAME goals actors & resources actions sources reporting humanbusinessworks.com 36Thursday, May 19, 2011
  37. 37. WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). humanbusinessworks.com 37Thursday, May 19, 2011
  38. 38. EXTEND THE RELATIONSHIP @chrisbrogan http://linkedin.com/in/chrisbrogan http://chrisbrogan.com/contact humanbusinessworks.com 38Thursday, May 19, 2011
  39. 39. humanbusinessworks.com/contact humanbusinessworks.comThursday, May 19, 2011
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