Digital Marketing Training for Riga


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Slides from my training at the Social Media conference in Riga, Latvia. These don't mean as much without the conversation. I'll Zipcast them some day. : )

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Digital Marketing Training for Riga

  1. DIGITAL MARKETING AND TOMORROW Chris Brogan... @chrisbrogan, May 19, 2011
  2. THE WEB GAVE US A NEW SHOP location-independent location-friendly simple to stock sales while you sleep easy to search 2Thursday, May 19, 2011
  3. THE SOCIAL WEB LETS YOU BE THE ULTIMATE SHOPKEEPER listen be where they are create interactions build relationships encourage true loyalty 3Thursday, May 19, 2011
  4. WHO ARE YOU? you are translators and storytellers and teachers 4Thursday, May 19, 2011
  5. WHO YOU ARE NOT you are no longer the voice of the company 5Thursday, May 19, 2011
  6. WHO AM I i’m an owner 6Thursday, May 19, 2011
  7. A ROUGH AGENDA i can’t do agendas. instead: break 1 - 11:30 lunch - 14:00 - 14:45 break 3 - 16:00 7Thursday, May 19, 2011
  8. WHY I CAN’T DO AGENDAS because we don’t have FUN learning that way! 8Thursday, May 19, 2011
  9. HUMANKIND’S GREATEST NEED do you know it? 9Thursday, May 19, 2011
  10. WHERE DO YOU START? social media doesn’t COST a lot except time let’s talk about some good starting points 10Thursday, May 19, 2011
  11. WRITE IT DOWN list out the various places you think your audience spends time online 11Thursday, May 19, 2011
  12. WRITE IT DOWN list out (without jargon) what your client’s customer really wants. not your client. their buyer. 12Thursday, May 19, 2011
  13. GROW BIGGER EARS listening is the new black most campaigns talk about talking be the superhero of listening 13Thursday, May 19, 2011
  14. BREAK OUT let’s try listening and searching 14Thursday, May 19, 2011
  15. LEVELS OF ENGAGEMENT can you dip your toe into the water? 15Thursday, May 19, 2011
  16. TOOLS OF ENGAGEMENT if your tools were: youtube facebook twitter blogs mobile email 16Thursday, May 19, 2011
  17. BREAK OUT talk through some engagement scenarios 17Thursday, May 19, 2011
  18. PASSPORTS passports are your access to communities 18Thursday, May 19, 2011
  19. WORKSHOP list out potential passport accounts for the class 19Thursday, May 19, 2011
  20. BE WHERE THEY ARE are you designing for the 15” screen? what about 3/7/9? we’re a world of face-downers 20Thursday, May 19, 2011
  21. SOCIAL MEDIA AS WIRING replace “social media” with “telephone” 21Thursday, May 19, 2011
  22. SOCIAL MEDIA AS WIRING yammer video blogs email newsletters unified system 22Thursday, May 19, 2011
  23. OBJECTIVES AND GOALS what can and should you aim at? 23Thursday, May 19, 2011
  24. STALACTITE / STALAGMITE three roles that merge in the new world 24Thursday, May 19, 2011
  25. CREATE INTERACTIONS it’s a two way medium. use it that way. be human and talk about them. give them reasons to talk about. 25Thursday, May 19, 2011
  26. MEASUREMENTS this doesn’t just tack onto your spreadsheet 26Thursday, May 19, 2011
  27. WORKSHOP what measurements really matter to your client? how would various social/digital levels move them? 27Thursday, May 19, 2011
  28. SOCIAL MEDIA/SOCIAL RESPONSIBILITY cause marketing’s new superpower 28Thursday, May 19, 2011
  29. BUILD RELATIONSHIPS referrals are gold. (buy ) talk about them 12:1 rule interview them be there before the sale 29Thursday, May 19, 2011
  30. CONTROLLING SOCIAL MEDIA if the US air force can do it with one page... 30Thursday, May 19, 2011
  31. ENCOURAGE TRUE LOYALTY the three a’s real insider information help them be the hero 31Thursday, May 19, 2011
  32. 3 MAJOR BUCKETS OF SOCIAL listening connecting publishing 32Thursday, May 19, 2011
  33. 4 BEST THINGS SOCIAL DOES connecting referrals attention presence 33Thursday, May 19, 2011
  34. HOME BASES AND OUTPOSTS what each means to communications 34Thursday, May 19, 2011
  35. SOCIAL MEDIA AND STRATEGY do you have a telephone strategy? 35Thursday, May 19, 2011
  36. LET’S BUILD A FRAME goals actors & resources actions sources reporting 36Thursday, May 19, 2011
  37. WORKSHOP using that simple frame, build a simple strategy or 3 for a client (real or sample). 37Thursday, May 19, 2011
  38. EXTEND THE RELATIONSHIP @chrisbrogan 38Thursday, May 19, 2011
  39. humanbusinessworks.comThursday, May 19, 2011
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