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Business Goes Human

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Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).

Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).

Published in: Business, Technology
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  • 1. business goes human or How Social Media Isn’t Just Some Hokey Buzzword the Kids are Throwing Around chris brogan to Make Money. Or Is It? president New Marketing Labs
  • 2. who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com
  • 3. social media
  • 4. Cafe-Shaped Conversations
  • 5. social media stuff blogs | podcasts | video wikis | social networks | etc.
  • 6. inside | outside inside: collaboration outside: communication
  • 7. communication really, social media is about new tools and strategies
  • 8. communication ads finding context
  • 9. communication ads finding context
  • 10. communication really, social media is about re-humanizing business
  • 11. communication make our own meaning
  • 12. communication our own business voice
  • 13. communication connects brands to people
  • 14. communication your phone isn’t a strategy. it’s a tool.
  • 15. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  • 16. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  • 17. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  • 18. dell blog | community site | content blog | presence
  • 19. gm gmnext | podcasts | blogs
  • 20. whole foods blogs | podcasts | presence
  • 21. comcast presence
  • 22. ibm blogs | podcasts | networks virtual worlds | presence
  • 23. about branding how the web changes the voice of your product/svc
  • 24. about branding how the web changes the voice of your product/svc
  • 25. my brand story my take on the future of brands, plus personal branding
  • 26. put our toe in the strategy behind the tools
  • 27. a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports step: LISTEN step: make a distribution chain of “helpful”
  • 28. strategies lead gen | awareness customer service | diy
  • 29. Listen first steps listening | commenting passports
  • 30. second steps community | conversation | participation | DIY
  • 31. third steps build armies
  • 32. third steps build armies
  • 33. advice take small bites. find new roi. follow the lab rats.
  • 34. sample projects sales or lead gen blog.
  • 35. sample projects sales or lead gen blog.
  • 36. the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies
  • 37. questions? this is where I can be really helpful.
  • 38. chris brogan chris@chrisbrogan.com www.chrisbrogan.com +1-617-759-3639 twitter.com/chrisbrogan

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