Business Goes Human

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Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).

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Business Goes Human

  1. 1. business goes human or How Social Media Isn’t Just Some Hokey Buzzword the Kids are Throwing Around chris brogan to Make Money. Or Is It? president New Marketing Labs
  2. 2. who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com
  3. 3. social media
  4. 4. Cafe-Shaped Conversations
  5. 5. social media stuff blogs | podcasts | video wikis | social networks | etc.
  6. 6. inside | outside inside: collaboration outside: communication
  7. 7. communication really, social media is about new tools and strategies
  8. 8. communication ads finding context
  9. 9. communication ads finding context
  10. 10. communication really, social media is about re-humanizing business
  11. 11. communication make our own meaning
  12. 12. communication our own business voice
  13. 13. communication connects brands to people
  14. 14. communication your phone isn’t a strategy. it’s a tool.
  15. 15. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  16. 16. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  17. 17. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  18. 18. dell blog | community site | content blog | presence
  19. 19. gm gmnext | podcasts | blogs
  20. 20. whole foods blogs | podcasts | presence
  21. 21. comcast presence
  22. 22. ibm blogs | podcasts | networks virtual worlds | presence
  23. 23. about branding how the web changes the voice of your product/svc
  24. 24. about branding how the web changes the voice of your product/svc
  25. 25. my brand story my take on the future of brands, plus personal branding
  26. 26. put our toe in the strategy behind the tools
  27. 27. a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports step: LISTEN step: make a distribution chain of “helpful”
  28. 28. strategies lead gen | awareness customer service | diy
  29. 29. Listen first steps listening | commenting passports
  30. 30. second steps community | conversation | participation | DIY
  31. 31. third steps build armies
  32. 32. third steps build armies
  33. 33. advice take small bites. find new roi. follow the lab rats.
  34. 34. sample projects sales or lead gen blog.
  35. 35. sample projects sales or lead gen blog.
  36. 36. the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies
  37. 37. questions? this is where I can be really helpful.
  38. 38. chris brogan chris@chrisbrogan.com www.chrisbrogan.com +1-617-759-3639 twitter.com/chrisbrogan

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