business goes
human
or How Social Media Isn’t
Just Some Hokey Buzzword
the Kids are Throwing Around
                      ...
who is this strange man and why should you listen?




http://www.chrisbrogan.com
http://twitter.com/chrisbrogan
chris@chr...
social
media
Cafe-Shaped Conversations
social media stuff
blogs | podcasts | video
wikis | social networks | etc.
inside | outside
inside: collaboration
outside: communication
communication
really, social media is about
new tools and strategies
communication ads finding context
communication ads finding context
communication
really, social media is about
re-humanizing business
communication make our own meaning
communication our own business voice
communication connects brands to people
communication
your phone isn’t a strategy.
it’s a tool.
why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async
why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async
why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async
dell
blog | community site |
content blog | presence
gm
gmnext | podcasts | blogs
whole foods
blogs | podcasts | presence
comcast
presence
ibm
blogs | podcasts | networks
virtual worlds | presence
about branding




                 how the web changes the
                 voice of your product/svc
about branding
how the web changes the
voice of your product/svc
my brand story
my take on the future of
brands, plus personal branding
put our toe in
the strategy behind
the tools
a sample strategy
goal: warm up prospective buyers
strategy: home base / outposts / passports
step: build a home base
step...
strategies
lead gen | awareness
customer service | diy
Listen   first steps
         listening | commenting
         passports
second steps community | conversation | participation | DIY
third steps   build armies
third steps   build armies
advice
take small bites. find new
roi. follow the lab rats.
sample projects sales or lead gen blog.
sample projects   sales or lead gen blog.
the most words on any of my slides.
awareness / attention / reputation / trust
be there before the sale
be helpful
be “one...
questions?
this is where I can be
really helpful.
chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com
+1-617-759-3639
twitter.com/chrisbrogan
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
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Business Goes Human
Business Goes Human
Business Goes Human
Business Goes Human
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Business Goes Human
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Business Goes Human

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Presented at the Social Media Congres in Utrecht, Netherlands, this presentation relates to how to rehumanize business using web tools. (This deck was later modified into Don't Scare Me).

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Business Goes Human

  1. 1. business goes human or How Social Media Isn’t Just Some Hokey Buzzword the Kids are Throwing Around chris brogan to Make Money. Or Is It? president New Marketing Labs
  2. 2. who is this strange man and why should you listen? http://www.chrisbrogan.com http://twitter.com/chrisbrogan chris@chrisbrogan.com
  3. 3. social media
  4. 4. Cafe-Shaped Conversations
  5. 5. social media stuff blogs | podcasts | video wikis | social networks | etc.
  6. 6. inside | outside inside: collaboration outside: communication
  7. 7. communication really, social media is about new tools and strategies
  8. 8. communication ads finding context
  9. 9. communication ads finding context
  10. 10. communication really, social media is about re-humanizing business
  11. 11. communication make our own meaning
  12. 12. communication our own business voice
  13. 13. communication connects brands to people
  14. 14. communication your phone isn’t a strategy. it’s a tool.
  15. 15. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  16. 16. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  17. 17. why all the fuss? two-way, interactive, diy, crowdsourced, 1-1, async
  18. 18. dell blog | community site | content blog | presence
  19. 19. gm gmnext | podcasts | blogs
  20. 20. whole foods blogs | podcasts | presence
  21. 21. comcast presence
  22. 22. ibm blogs | podcasts | networks virtual worlds | presence
  23. 23. about branding how the web changes the voice of your product/svc
  24. 24. about branding how the web changes the voice of your product/svc
  25. 25. my brand story my take on the future of brands, plus personal branding
  26. 26. put our toe in the strategy behind the tools
  27. 27. a sample strategy goal: warm up prospective buyers strategy: home base / outposts / passports step: build a home base step: build outposts step: build passports step: LISTEN step: make a distribution chain of “helpful”
  28. 28. strategies lead gen | awareness customer service | diy
  29. 29. Listen first steps listening | commenting passports
  30. 30. second steps community | conversation | participation | DIY
  31. 31. third steps build armies
  32. 32. third steps build armies
  33. 33. advice take small bites. find new roi. follow the lab rats.
  34. 34. sample projects sales or lead gen blog.
  35. 35. sample projects sales or lead gen blog.
  36. 36. the most words on any of my slides. awareness / attention / reputation / trust be there before the sale be helpful be “one of us” connect, connect, connect share as much and as often as you can don’t be afraid to sell ; be afraid to sell impersonally build cafe-shaped conversations give your ideas handles build armies
  37. 37. questions? this is where I can be really helpful.
  38. 38. chris brogan chris@chrisbrogan.com www.chrisbrogan.com +1-617-759-3639 twitter.com/chrisbrogan
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