beyond shiny and new:
how a business uses
social media tools
chris brogan - new marketing labs
chris@chrisbrogan.com
@chrisbrogan
#nac09

me
typist

speaking of ME
if at any point during my presentation, i go
into how awesome i am, or talk about
myself, PLEASE shout loudly “ME!”
now ask me why

wiifm
landscape / starter moves

goal of our time
connect wild ideas to actionable steps

these tools aren’t crazy
awareness, leadgen, sales

they drive a strategy
listening, experience, presence

listening

05_ listening

http://search.twitter.com
http://blogsearch.google.com
http://www.technorati.com
http://www.alltop.com
http://google.com/reader
Google the phrase “grow bigger ears.”

experience

06_ experience
HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/

presence

07_ presence

HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/

reward the faithful
my canadian club experience

engagement is hard
what I saw when I looked at some sites

HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/

make an online presence
setting up a few accounts

twitter
facebook
linkedin
yelp
upcoming.org
dopplr

some tools to look into
sick of hearing about twitter yet?

tools
twitter , facebook, blogs, email marketing
private community, location-based apps
physical tools: flip , podcasting, mobile

listening as marketing
the roger smith hotel, new york city

cafe-shaped conversations
how do you make meaningful relationships?
how does it bring in leads?

connect connect
build small powerful networks

some resources
Google:
“grow bigger ears”
“if I started today”
“chrisbrogan outposts”
http://www.chrisbrogan.com/best-of/

questions?
chris@chrisbrogan.com
twitter.com/chrisbrogan
617.759.3639