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beyond shiny and new:
how a business uses
social media tools
chris brogan - new marketing labs
chris@chrisbrogan.com
@chri...
me
typist
speaking of ME

if at any point during my presentation, i go
into how awesome i am, or talk about
myself, PLEASE shout lou...
wiifm
landscape / starter moves
goal of our time
connect wild ideas to actionable steps
these tools aren’t crazy
awareness, leadgen, sales
they drive a strategy
listening, experience, presence
listening
05_ listening
http://search.twitter.com
http://blogsearch.google.com
http://www.technorati.com
http://www.alltop.com


http://google.com...
experience
06_ experience




                 HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
presence
07_ presence
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
reward the faithful
my canadian club experience
engagement is hard
what I saw when I looked at some sites
HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/
make an online presence
setting up a few accounts
twitter
facebook
linkedin
yelp
upcoming.org
dopplr
some tools to look into
sick of hearing about twitter yet?
tools
twitter , facebook, blogs, email marketing
private community, location-based apps

physical tools: flip , podcasting,...
listening as marketing
the roger smith hotel, new york city
cafe-shaped conversations
how do you make meaningful relationships?
how does it bring in leads?
connect connect
build small powerful networks
some resources
Google:

“grow bigger ears”
“if I started today”
“chrisbrogan outposts”

http://www.chrisbrogan.com/best-of/
questions?
chris@chrisbrogan.com
twitter.com/chrisbrogan
617.759.3639
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
Beyond Shiny And New - for NAC
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Beyond Shiny And New - for NAC

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Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.

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Transcript of "Beyond Shiny And New - for NAC"

  1. 1. beyond shiny and new: how a business uses social media tools chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #nac09
  2. 2. me typist
  3. 3. speaking of ME if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!” now ask me why
  4. 4. wiifm landscape / starter moves
  5. 5. goal of our time connect wild ideas to actionable steps
  6. 6. these tools aren’t crazy awareness, leadgen, sales
  7. 7. they drive a strategy listening, experience, presence
  8. 8. listening
  9. 9. 05_ listening
  10. 10. http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
  11. 11. experience
  12. 12. 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
  13. 13. presence
  14. 14. 07_ presence
  15. 15. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  16. 16. HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
  17. 17. reward the faithful my canadian club experience
  18. 18. engagement is hard what I saw when I looked at some sites
  19. 19. HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/
  20. 20. make an online presence setting up a few accounts
  21. 21. twitter facebook linkedin yelp upcoming.org dopplr
  22. 22. some tools to look into sick of hearing about twitter yet?
  23. 23. tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
  24. 24. listening as marketing the roger smith hotel, new york city
  25. 25. cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
  26. 26. connect connect build small powerful networks
  27. 27. some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
  28. 28. questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639
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