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Beyond Shiny And New - for NAC

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Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter ...

Social media is a toolset. What do you really DO with these tools once you accept that they're for you. Presented to the National Association of Concessionaires in July 2009, here's some starter moves.

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    Beyond Shiny And New - for NAC Beyond Shiny And New - for NAC Presentation Transcript

    • beyond shiny and new: how a business uses social media tools chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #nac09
    • me typist
    • speaking of ME if at any point during my presentation, i go into how awesome i am, or talk about myself, PLEASE shout loudly “ME!” now ask me why
    • wiifm landscape / starter moves
    • goal of our time connect wild ideas to actionable steps
    • these tools aren’t crazy awareness, leadgen, sales
    • they drive a strategy listening, experience, presence
    • listening
    • 05_ listening
    • http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
    • experience
    • 06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
    • presence
    • 07_ presence
    • HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
    • HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
    • reward the faithful my canadian club experience
    • engagement is hard what I saw when I looked at some sites
    • HTTP://WWW.FLICKR.COM/PHOTOS/LASZLO-PHOTO/110887315/
    • make an online presence setting up a few accounts
    • twitter facebook linkedin yelp upcoming.org dopplr
    • some tools to look into sick of hearing about twitter yet?
    • tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
    • listening as marketing the roger smith hotel, new york city
    • cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
    • connect connect build small powerful networks
    • some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
    • questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639