attention wars
and the
rise of the
TRUST AGENT
chris brogan :: @chrisbrogan / chris@chrisbrogan.com
julien smith :: @julien / juliensmith@gmail.com

+ shhhhhh

please don’t
tweet this
(yet)

+ trust agents
make your own game - standing out
one of us - belonging
archimedes effect - leverage
agent zero - developing access
human artist - developing understanding
build an army - developing mass
now, should you happen to blog about trust agents, youʼll sound really damned cool because youʼll have the frame behind our ideas. cool?

+ the attention wars

+ the attention wars

+ the attention wars

+ three levels of attention
awareness
reputation
trust

+ the attention wars

+ a trust equation
trust = social capital
social capital + web = links
social capital + web = traffic
social capital + web = social proof
social capital + web = a big f’n network

+ trust agents
make your own game
one of us
archimedes effect
agent zero
human artist
build an army

+ make your own game

tim ferriss
malcolm gladwell
chris anderson

+ make your own game
find your value differentiation
create a new word for yourself
learn the systems - attuned / distorted

+ one of us

+ one of us
find the agent zero
seek frictionless distribution
be everywhere and create/maintain bonds
all knowledge is vocabulary
insider language is huge

+ archimedes effect

+ archimedes effect
build off your previous success
never start from nothing
its all chips : winning the game is
table stakes for the NEXT game

+ agent zero

+ agent zero
be the priest ; build the church
be the relationship before the sale
your live or die by your database
be part of everyone’s 150

+ human artist

+ human artist
connect people constantly
share instead of horde
practice simple touchpoints of loyalty
self aware vs. self involved

+ build armies

+ build armies
give your ideas handles
teach them to fish
bring your own dialtone

? questions
@chrisbrogan :: chris@chrisbrogan.com
@julien :: juliensmith@gmail.com

+ photo credits
http://www.flickr.com/photos/oddsock/3623474374/ - raven
http://www.flickr.com/photos/srboisvert/300955591/ - for dummies
http://www.flickr.com/photos/jakesdad/2838195408/ - monitors
http://www.flickr.com/photos/dno1967/3256131012/ - cassette
http://www.flickr.com/photos/so-cute/2801751071/ - pacman
http://www.flickr.com/photos/stuseeger/230625347/ - cirque
http://www.flickr.com/photos/cavalierhorn/3035223894/ - women basketball
http://www.flickr.com/photos/nahuel31/27042761/ - marios
http://www.flickr.com/photos/affiliate/3192683174/ - gary vaynerchuk
http://www.flickr.com/photos/66176388@N00/3654218547/ - dog in washer
http://www.flickr.com/photos/lenore-m/2629968724/ - d12 girl
http://www.flickr.com/photos/andrewbaron/152682091/ - george soros
http://www.flickr.com/photos/loritingey/350043329/ - bill gates
http://www.flickr.com/photos/tedmurphy/3090729843/ - shoemoney
http://www.flickr.com/photos/andrewfeinberg/2622249265/ - gary vaynerchuk 2
http://www.flickr.com/photos/27380453@N08/3806536546/ - chris & julien
http://www.flickr.com/photos/didbygraham/1043618304/ - cookie nazi
http://www.flickr.com/photos/malias/1551870489/ - girl at the bar
http://www.flickr.com/photos/scfiasco/216348017/ - mailboxes
http://www.flickr.com/photos/jurvetson/2548361367/ - obama
http://www.flickr.com/photos/dust/3414751745/ - cellogirl
http://www.flickr.com/photos/thenationalguard/3274417742/ - coach
http://www.flickr.com/photos/spiritual_marketplace/3570676601 - texture