Music Promoter Considerations


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Music Promoter considerations when setting up a show

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Music Promoter Considerations

  1. 1. Music PromoterFreelance Musician & Music Industry Key Considerations Chris Baker
  2. 2. Booking the Venue1. Booking a venue - your largest cost2. Some venues may let you have the space for free, other venues may make a deal for exclusively offering your event(s)3. A packed house equals a full bar - dont be afraid to negotiate if you have a good track record4. If appropriate reduce venue-booking costs by choosing an "off" night - say, a Monday5. N.B. off nights are off nights for a reason, this isnt always a good deal
  3. 3. Paying the Band• Two ways 1. a guarantee or 2. a door split deal• A guarantee gives you the chance of making more money• N.B. a door split means youll never end up paying out of your own pocket• Support band – usually a small flat fee(though keep in mind, if youre operating under a door split deal with the headliner, and you dont break even on the show, you cant pay the opening band and not pay the headliners - youll need to pay both bands in this case)
  4. 4. Advertising Costs• Can vary greatly• Everything from printing up posters to taking out ads in the press• Keep your spending on advertising in line with your likelihood of making money on the show• It doesnt make much sense to spend hundreds on magazine advertising for a show that might attract a crowd of 30 or less• Costs can be greatly reduced by employing electronic advertising e.g. texts, email, banner advertising etc.
  5. 5. Rider• The musicians favorite part of the show• The music promoters least favorite• Costs can vary a lot• From a few drinks to providing meals, snacks, drinks & ‘extras’ for a sizable group• Be clear when you book the show what you will provide• You might provide a "buy-out" - instead of actually buying stuff you provide the cash that would have spent on the rider so they can get their own stuff
  6. 6. Equipment Rental• If the musicians need specific instrument or piece of equipment you may need to rent it• You charge the musicians back for this cost (meaning you withhold the cost for their pay for the show)• You need to be clear about this from the start
  7. 7. Accommodation Costs• Depending on what level you are promoting• You may have to provide accommodation for the musicians• In many cases, promoters will pay upfront for accommodation• This also needs to be clarified when the concert is booked
  8. 8. Ticket Printing• Printing up tickets is far from a necessity for small shows, but music promoters may have to shell out to print tickets for larger shows
  9. 9. Sound Engineer• This doesnt happen very often, but if the venue doesnt have an in-house sound engineer and if the band doesnt have his or her own person, then you may have to pay a sound engineer for working on the show
  10. 10. Mini budget exercise• These are the main concert costs a music promoter has to contend with - to come up with a budget for your gig, calculate what each of these costs will set you back
  11. 11. The End