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Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
Independent Record Companies
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Independent Record Companies

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Independent record Companies

Independent record Companies

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  • 1. Music IndustryIndependent Record Companies Chris Baker www.musicstudentinfo.com
  • 2. Independent Record CompaniesDefinition Major record label owns its own distributionIndependents do not•Around since the 1940s & 50s•Long history of signaling developments in popular music(e.g. dance, reggae, hip-hop, punk etc)•Often specialize in a single genre•Run by enthusiasts or musicians•Punk rock 70s era & do-it-yourself ethos saw emergence ofindependent labels
  • 3. Independent Record Companies Term indie unrelated to a specific genre of music 1970s saw establishment of independent distribution companies e.g. Pinnacle and Spartan Giving independent labels means of distribution without involving the majors 1980s major labels had identified an opportunity to break new acts via the indie chart-setting up subsidiary labels that were financed by the majors but distributed via the independent network Offsprings 1994 album Smash highest selling independent record of all time 16 million copies
  • 4. Independent Labels Disadvantages• Independent labels often lack strong, international distribution networks that help get products to stores• Often lack the capital of major labels that are part of international media corporations• Often less powerful - not as established - often do not have the same leverage and access to radio, retail, and the media as majors• Disadvantages above make it the responsibility of independent labels to seek out or develop new ways of promoting records
  • 5. Independent Labels Advantages• Independent labels develop more sustainable business models & artist rosters• Corporate major labels run by execs who are often distant from the creators of the music• Independent labels are run by just a few people who sign, develop, and work closely with each artist• More direct path from the creation of the music to promotion
  • 6. Independent Label Advantages cont.• Maintains the artist’s original intended vision, more authentic• Independent record labels are run as small business, with few employees and lower expenses• Structured to make more money with fewer record sales• Lower expectations for record sales allow independent labels to take more chances on the types of artists they sign, bringing greater musical diversity to consumers
  • 7. Advantages cont.• Independent labels often have a particular sound, and fans of artists signed to a certain label often trust it• Consumer loyalty creates a built-in fan-base for many independent labels• Artists have the ability to succeed without the backing of a major record label• Studios are cheaper due to advancements in recording technology
  • 8. Indie Labels Advantages• Marketing can be outsourced to powerful and effective agencies• Consumers move towards internet stores and digital music• independent labels same access to these digital stores as major labels• Traditional distribution methods become less significant
  • 9. The End
  • 10. The End

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