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Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
Freelance Musician Creativity
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Freelance Musician Creativity

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  • 1. christopher baker www.musicstudentinfo.com freelance musician & work experience creativity
  • 2. Lesson Aims • To introduce the concept and importance of being creative to students • To introduce the idea that there are businesses that give advice on how to set up and run businesses
  • 3. Lesson Outcomes • All students will know what is meant by being creative and understand the need for employees and employers to be creative. • Most students will also understand the need for music businesses to seek advice to help start, run & develop their organisation. • Some students will also understand the concept and practical nature of getting advice and support in business.
  • 4. Starter Students • Consider your THREE favorite foods? • Share your ideas within a group of three and explain WHY these are your favorite foods.
  • 5. One Scenario • A ‘food entrepreneur’ e.g. Jamie Oliver has become very interested in the idea that every region or country has some food dishes that are more popular there than elsewhere or that are produced in that area. • For example, Cheddar cheese is from Somerset, Yorkshire pudding, Bakewell tart from Derbyshire, Southern Fried Chicken, Italian Pizza etc. cont’d
  • 6. One Scenario cont’d • Your challenge is to come up with a food that is from your region/culture or is popular in college/family, and then come up with some creative marketing ideas including a brand name to persuade the entrepreneur to include it in their latest regional TV series. • For instance, eggs are often referred to as “farm fresh” to make them appealing, and milk is referred to as a natural product.
  • 7. Foods Fast & Slow
  • 8. Two • Working in small groups, come up with a food theme such as ‘Yorkshire yoghurts’ or ‘Coventry curries’ for your area/region/country/culture/religion.
  • 9. Three • Your main marketing is going to be through the brand website. • You should individually design your version of the homepage for the website.
  • 10. Four • Compare the different website homepages you have made and then after a discussion choose the one you think will be best for the group.
  • 11. Plenary • Prepare a five minute presentation to communicate your food ideas & website homepage. • Your presentation must say what is distinctive about your food and why they are already popular. • Go on to explain how your ideas will improve the foods and how the website will market the foods well. • cont’d
  • 12. Plenary • Include headings of the areas of your business which would benefit from getting advice and support. • In pairs present your ideas to rest of the group.
  • 13. Extension/Home Learning • Use the Merrill Lynch case study 2 . • Go to the challenge page and over to you. • Use the Get Creative section to be creative for your new food business. • How would you make your business a market leader and be known all over the world?
  • 14. Close

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