Freelance MusicianThe following exercise centers on the role of a Music Promoter•Using the Internet take 20 minutes to remind yourselves aboutthe Music Promoters job role•Keep a note of your findings•Feedback your results to the group
Freelance MusicianMusic Promoter:One of the most entrepreneurial roles in the music industryRole:To sell as many tickets as possible and deal with advertising and organisation of a single gig to an international tour
Freelance MusicianMusic Promoter Job Role•Book artists to perform live at particular venues•May negotiate with artists / booking agent direct•May be responsible for one venue, a festival or severalvenues•Provide artist with venue, ticket facilities and basicsecurity arrangements and guest list
Freelance MusicianPromoter Role Cont.•Provide (as agreed) equipment, personnel, mixing desk,engineer•Provide (as agreed) backstage facilities, dressing rooms, toilets,meeting and VIP areas•Provide insurance cover against injury or death caused tomembers of the public•Provide (as agreed) working permits for performances abroad•Provide (as agreed) backstage and technical riders
Freelance Musician Music Promoter / The Job• Very long hours• An office job by day and out to venues in the evening• An entrepreneur• A promoter buys up all the tickets for a date/gig/performance cheaply and then tries to sell them to the public at a higher price• Can be very lucrative if established with popular live acts• Can be very high risk
Freelance MusicianPromoter Exercise / 30 Minutes•One of the worlds most well known promoters is ‘Brit’ HarveyGoldsmith•The other very well known promoter is American Bill Graham•Using the internet research these TWO promoters (find outhow they started, who they promoted, memorable events theypromoted, quotes from artists about them, are the still working,their philosophies about the music industry)•In addition research a ‘present day’ promoter and the artiststhey promote•Feedback your results to the group
Freelance MusicianPromoter Exercise ‘Starting My Business’ You are about to start your own business as agig/concert promoter. In order to prepare yourself for thelaunch of your business, you need to research the financialand self-management issues that you think might arise.