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Web and Email Conversion
 

Web and Email Conversion

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Web and Email Conversion Presentation November 2009.

Web and Email Conversion Presentation November 2009.
by: Chris Bjorklund

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    Web and Email Conversion Web and Email Conversion Presentation Transcript

    • More hits =
      More sales?
      Is the conversion rate the bottom line of an online campaign?
    • Conversion Rate Testing is...
      A scientific analysis of your web site and email campaigns to boost revenues.
    • We test because
      all clicks are not equal
    • Which one would you pick?
      Boost in sales 9%
      Boost in sales 15%
    • Build for Conversion
      4% Conversion
      14% Conversion
    • Conversion = Art + Science
    • Process is the key for testing
    • Case Study #2
      • The Business Need: Paid traffic drives leads and sales
      • The Challenge: On a limited budget, improve landing pages but keep in mind strict brand guidelines, bureaucracy and justification to do this test.
      • The Solution: Studied brand guidelines, value and relevance
      How did it go?
    • Case Study #2 - Results
      Increased conversions by: 32.5%
    • If I worked for Richmond Tigers
      This is what I would do...
    • Sign up for our Monthly eZone News all about the West Coast Eagles!
      Be the first to know about events, rosters, scores and receive special VIP updates.
      Name
      Email address
      We will not spam, sell or share your email address with anyone. Never.
    • The math behind it.
      Is it worth it?
    • Simple, smarter eMails
    • Email is a 6 step process
      Delivery
      Subject line
      Preview pane
      Download
      Read it
      Click thru
    • Advanced Email Marketing
      What we did
      Why we did it
      How we did it
      Results from “doing it”
      Warning: Big nerd alert but this is how the big boys do email marketing
    • Measurement = Smarter Campaigns
      Statistic’s Example
    • Smarter Campaigns = More revenues
    • Subject Line #1 –
      Thank You For Making Us Your Florist Of Choice
      Subject Line #2 –
      15% Off - Our Way Of Saying Thank You!
    • Subject Line #1 –
      Thank You For Making Us Your Florist Of Choice
      Subject Line #2 –
      15% Off - Our Way Of Saying Thank You!
    • “Secrets” to Great Performing eMails
      Make your point
      Give value immediately
      Answer “So what?”
      Design
      Subject lines
      A/B Test everything
      Learn from mistakes
    • Contact Chris Bjorklund
      Chris Bjorklund
      christofferb@lincintegrated.com
      08 6363 7000