Busting the Social Media Myth
“Outsmart your competition”

Who are these people?
Mark Zuckerberg Biz Stone Reid Hoffman

The Current Environment
1.5 million college graduates this year

 Job growth rate is at a six year low, at 1.3%
 Avg. 3.3 job seekers per each job
 20% of HR do background checks using
social networks
Sounds Scary?
It doesn’t have to be...

What is Social Media?
Social media is information content created
by people using highly accessible and scalable
publishing technologies. At its most basic
sense, social media is a shift in how people
discover, read and share news, information
and content. It's a fusion of sociology and
technology, transforming monologue (one to
many) into dialog (many to many) and is the
democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular
because it allows people to connect in the
online world to form relationships for personal
and business. Businesses also refer to social
media as user-generated content (UGC) or
consumer-generated media (CGM).

Social Media allows people to
Connect, Engage & Interact

Social Media Myths
“...is for nerds and kids.”

“...is hard & too expensive.”

“...good advice isn’t free.”

“...will replace networking.”

“...is a fad.”

“...isolates us from society.”


Where to begin? What tools?

Sites You Should Be On

Step 1. Create a Strong Mantra
It’s your slogan

3-4 words long

Your Social Media brand

Meaningful and memorable

Samples:
FedEx: “Peace of mind”
Nike: “Authentic Athletic Performance”
Mary Kay “Enriching women’s lives”

The 5 Golden Rules of Social
Media Engagement
Approach people politely
1)
Add value to the
2)
conversation
Proactive involvement
3)
Stick to your interests
4)
Establish trust & confidence
5)
before you start selling

Facebook
Keep it casual

 Demographic data
 Cheap local ads
 Business Pages/Groups
 Mobile Reach
 Listen instead of selling
6.1% increase in sales
 Transparency

Facebook Success Stories
7,000,000
6,000,000
5,000,000
4,000,000
Obama
3,000,000
McCain
2,000,000
1,000,000
0

LinkedIn
Open 24-7

 Specific Groups
 Job Search
 Best Answers
 Recommendations
 Add Content
 Custom Links

Twitter – is an odd phenomena
Lessons Learned...
Create a custom background and write a killer bio.

Screen people carefully.

Don’t brag too much.

Connect with the right people.

Don’t auto respond.

Give away stellar value

Track your links via “short urls.”

Don’t Tweet for the sake of Tweeting


Twitter Success Story
Dell’s Approach
- 473,727 Followers
- 17 Twitter feeds
- Exclusive discount offers
- Great customer support
Results: $1 million

YouTube – Broadcast Yourself
Online Video Resume
 Keep it short
 Show your mantra
 Why you’re the best
 Testimonials
 Don’t rush to upload
 Be creative or go home

Tricks to YouTube Success

Social Media for Veterinarians
Create a Mantra

Listen and Join

Help people with their pets

Write a book, blog, tweets

Connect to peers

Ask people for help

Signature


So What’s In It For You?
Free advertising.

You’re in control of your brand.

You decide your own path.

Stay connected.

Get more business.

Have fun.

Be an industry leader.

4 weeks ago: 54,399,660 views

Contact Details:
www.ReallyHotIdeas.com
Download slides on:
http://www.slideshare.net/chrisbjorklund