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Business Applications of  Virtual Worlds Christopher Bishop IBM Global Services March 18, 2009
Agenda <ul><li>Perspective </li></ul><ul><li>Internal </li></ul><ul><li>External </li></ul><ul><li>Next Steps </li></ul>
Perspective <ul><li>Virtual worlds make geography…history </li></ul><ul><li>Reduced costs </li></ul><ul><li>Green </li></u...
Internal applications <ul><li>Recruiting </li></ul><ul><li>Onboarding </li></ul><ul><li>Career development </li></ul><ul><...
Recruitment
Onboarding - sessions
Onboarding – games for orientation <ul><li>Who wants to be an IBMaire? </li></ul><ul><ul><li>Teaching IBM culture and busi...
Career development – Fast Forward <ul><li>Canadian Learning Team: Fast Forward event in virtual space  </li></ul><ul><li>C...
Training
Learning
Conferences - Academy of Technology
Social capital – Virtual Culture Festival
Social capital – Virtual Culture Festival
Celebrating milestones  Commemorating our past, present and future in a virtual world
Alumni Relations
External <ul><li>Marketing </li></ul><ul><li>Commerce </li></ul><ul><li>Partners  </li></ul>
Virtual Business Center
Virtual Green Data Center
Marketing tie-ins: Wimbledon
Commerce  <ul><li>Improve customer service and satisfaction with 3-D help </li></ul><ul><li>Simulate entertainment experie...
“ Speed dating” Connection Event Partners
Forterra with Lotus SameTime…
Next steps <ul><li>JOIN  </li></ul><ul><ul><li>Establish an internal virtual world community </li></ul></ul><ul><ul><li>Co...
[email_address] http:// twitter.com/chrisbishop http:// groovemastersblog.blogspot.com / SL: Christopher Express THANKS!
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Business Applications Of Virtual Worlds V Final

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This provides a point in time view of IBM's virtual world activities. I presented this at Gina Schreck's Synapse 3Di event in March, 2009.

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  • This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges
  • This commerce is handled with the in-world currency, the Linden dollar, which can be converted to US dollars at several thriving online currency exchanges
  • Touchpoints are sessions to orient new employees (3 months or above) about IBM Values, Culture, Business Conduct and Guidelines using a virtual world; We had 5 sessions in 2007 covering around 100 new hires; Our Virtual Coffee Break offers some “ special” snacks connecting to career Information in the intranet The virtual Touchpoint sessions proved to be a powerful sources of feedback from new hires. Provides a venue for enhanced collaboration/innovation Provides a *middle ground* between conference calls and in person meetings to support: teaming, mentoring, recruiting, orienting, teaching Virtual worlds can facilitate integration of new employees on a world wide basis into IBM’s complex matrix Pre-work required to ensure users have adequate equipment/connectivity and learns basics for navigation Communication between Avatars can be done using text message and voice over IP Partnership with Linden Lab to strengthen security of Virtual Worlds
  • Benefits… Some people will never find Second Life an effective medium in which to learn and network – That’s OK!; More time and energy was spent on development of the Fast Forward land and logistics of the event than we initially anticipated but now it is all reusable 80 - 100 Canadian Employees unable to travel to a traditional Fast Forward events will benefit from attending a virtual version of Fast Forward in 2008 Virtual Fast Forward events are only 2 hours and attendees can revisit the resource areas anytime, a full fast forward event is 4 – 7 hours out of a work day Speakers, booth monitors, event staff and attendees can participate anywhere and avoid costs and time spent related to travel Costs related to hotel, catering, A/V are now avoided Second Life land is now built and can be easily be moved, resized, changed and reused for future events Online resource areas can be changed regularly and kept current
  • Workers will build firewalls around their personal online identities Legal issues around virtual interactions will grow as a personnel issue Rules (enforcement) for common pool resources will be a key corporate concern; Measurement systems still being established for game based learning; Sophistication versus lowest common denominator means investment in quality; Generation gaps and learning styles. Need more evidence.
  • Avatar Based Marketing (Harvard Business Review) - http://www.hbsp.harvard.edu/hbrsa/en/hbrsaLogin.jhtml;jsessionid=5FNL5UFTMH21OAKRGWCB5VQBKE0YOISW;$urlparam$kNRXE2ULYRiR52NiwJYH5SF?ID=R0606B&amp;path=&amp;pubDate=null&amp;referral=null&amp;_requestid=5720
  • Avatar Based Marketing (Harvard Business Review) - http://www.hbsp.harvard.edu/hbrsa/en/hbrsaLogin.jhtml;jsessionid=5FNL5UFTMH21OAKRGWCB5VQBKE0YOISW;$urlparam$kNRXE2ULYRiR52NiwJYH5SF?ID=R0606B&amp;path=&amp;pubDate=null&amp;referral=null&amp;_requestid=5720
  • main lobby with several displays, a theatre, and a lounge area for informal collaboration. five bridges to in-depth display areas, grouped by decade. display areas, or “pods”, is made up of five rooms documenting the various aspects of that era: A technology/innovation display A “typical” workstation Key milestones A photo carousel A small sample of some of the clients we worked with in those years Some print advertising
  • New “Dual Sim” IBM Virtual Business Center launched Nov 2007 Sales Reception Technical Support Library Innovation Center Client Briefing Center Conference Center Country-specific centers - China &amp; Japan Exhibition Space – Green Data Center Sandbox Activity Spaces
  • Shows a realistic and immersive experience of IBM’s Roadmap to a Green Data Center Demonstrates IBM industry leading technologies, services, management systems, and best practices for building and managing green data centers Provides simulated experiences for users to manipulate objects and applications in the data center to learn how these technologies work to improve energy efficiency Provides a 3D exhibit area that will offer visitors: Interactive experiences on power and cooling principles and virtualization Before and after portrayals of IBM customer success stories In depth information about IBM services offerings Knowledge of IBM’s environmental leadership history
  • Avatar Based Marketing (Harvard Business Review) - http://www.hbsp.harvard.edu/hbrsa/en/hbrsaLogin.jhtml;jsessionid=5FNL5UFTMH21OAKRGWCB5VQBKE0YOISW;$urlparam$kNRXE2ULYRiR52NiwJYH5SF?ID=R0606B&amp;path=&amp;pubDate=null&amp;referral=null&amp;_requestid=5720
  • Workers will build firewalls around their personal online identities Legal issues around virtual interactions will grow as a personnel issue Rules (enforcement) for common pool resources will be a key corporate concern; Measurement systems still being established for game based learning; Sophistication versus lowest common denominator means investment in quality; Generation gaps and learning styles. Need more evidence.
  • You can use this to expand your value proposition to clients; use it as a differentiator; it is the next wave; start now so you are not left behind
  • Transcript of "Business Applications Of Virtual Worlds V Final"

    1. 1. Business Applications of Virtual Worlds Christopher Bishop IBM Global Services March 18, 2009
    2. 2. Agenda <ul><li>Perspective </li></ul><ul><li>Internal </li></ul><ul><li>External </li></ul><ul><li>Next Steps </li></ul>
    3. 3. Perspective <ul><li>Virtual worlds make geography…history </li></ul><ul><li>Reduced costs </li></ul><ul><li>Green </li></ul><ul><li>Visual memory </li></ul><ul><li>Use of scale </li></ul><ul><li>Social capital </li></ul><ul><li>User created content </li></ul><ul><li>Fun! </li></ul>
    4. 4. Internal applications <ul><li>Recruiting </li></ul><ul><li>Onboarding </li></ul><ul><li>Career development </li></ul><ul><li>Alumni relations </li></ul>
    5. 5. Recruitment
    6. 6. Onboarding - sessions
    7. 7. Onboarding – games for orientation <ul><li>Who wants to be an IBMaire? </li></ul><ul><ul><li>Teaching IBM culture and business guidelines </li></ul></ul><ul><ul><li>Fashioned after TV Show &quot;Who wants to be a millionaire?” </li></ul></ul><ul><ul><li>Questions related to IBM's history, values and technology </li></ul></ul>BRAZIL Second Life game helps new hires quickly learn IBM culture and business guidelines in rapidly expanding country
    8. 8. Career development – Fast Forward <ul><li>Canadian Learning Team: Fast Forward event in virtual space </li></ul><ul><li>Collect/analyze feedback on event effectiveness event focusing on the “experience” versus the “content” </li></ul><ul><li>Team can learn and network effectively in Second Life </li></ul>
    9. 9. Training
    10. 10. Learning
    11. 11. Conferences - Academy of Technology
    12. 12. Social capital – Virtual Culture Festival
    13. 13. Social capital – Virtual Culture Festival
    14. 14. Celebrating milestones Commemorating our past, present and future in a virtual world
    15. 15. Alumni Relations
    16. 16. External <ul><li>Marketing </li></ul><ul><li>Commerce </li></ul><ul><li>Partners </li></ul>
    17. 17. Virtual Business Center
    18. 18. Virtual Green Data Center
    19. 19. Marketing tie-ins: Wimbledon
    20. 20. Commerce <ul><li>Improve customer service and satisfaction with 3-D help </li></ul><ul><li>Simulate entertainment experiences </li></ul><ul><li>Custom design tools in a 3-D, immersive environment </li></ul><ul><li>Preview how products will look in your home </li></ul>
    21. 21. “ Speed dating” Connection Event Partners
    22. 22. Forterra with Lotus SameTime…
    23. 23. Next steps <ul><li>JOIN </li></ul><ul><ul><li>Establish an internal virtual world community </li></ul></ul><ul><ul><li>Conduct in-world meetings and encourage clients/partners to join in </li></ul></ul><ul><li>LEARN </li></ul><ul><ul><li>Articles, blogs, Twitter, wikis, in-world </li></ul></ul><ul><li>CREATE </li></ul><ul><ul><li>Collaborate and develop innovative approaches to using virtual worlds in support of activities both internally and for broader eco-system </li></ul></ul>
    24. 24. [email_address] http:// twitter.com/chrisbishop http:// groovemastersblog.blogspot.com / SL: Christopher Express THANKS!
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