a marketing agency<br />
brands we’ve had the pleasure of working foronline and offline for the last 10 years!<br />
researchbrand positioningbrand developmentcall trackingcommunications auditscampaign performance reportscompetitive resear...
websitemicrositesaffiliate managementshopping enginesemailtelevisionradiobillboardsmobileyellow pages/online and offlinesp...
the need<br /><ul><li> how do we acquire new customers and make our current customers more profitable?
 what should we be spending on advertising as it relates to sales?
 which parts of our advertising is working?  which isn’t?
 are we capitalizing on the trends in the industry and avoiding pitfalls?
 what is our competition doing that’s making them successful?
 is our brand positioned properly now and for the future?
 are we optimizing our media based on performance independently and cooperatively?</li></li></ul><li>marketing strategypar...
    Market Sales Potential
    Top Product Categories
    Other Important Facts About This </li></ul>      Type of  Business<br /><ul><li>    Ad Copy Points
    Target Customers (by demographic)
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Dock29 A Marketing Agency The How

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As the premier Sarasota Advertising Agency, dock29 - a marketing agency, deploys proven marketing strategy, tools, methods to build brand, drive sales, and generate leads. The first and only accountable Sarasota Advertising Agency.

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Dock29 A Marketing Agency The How

  1. 1. a marketing agency<br />
  2. 2. brands we’ve had the pleasure of working foronline and offline for the last 10 years!<br />
  3. 3. researchbrand positioningbrand developmentcall trackingcommunications auditscampaign performance reportscompetitive researchconsumer segmentation <br />corporate identitycorporate identity guidelinescross-channel marketing <br />cross-channel marketing optimizationfocus groups (traditional & online)logo development<br />mall interceptsmedia performance forecastingsales propensity mapping <br />satisfaction studiessplit run testingsurvey development &managementSWOT Analysistelephone interviews<br />strategic planningcompetitive ad trackingmedia recommendationsmedia ranking reportsmedia spending summariespromotion and incentive program<br />interactive marketingadvertising planning and placementdirect response marketing<br />e-commerce web  site development<br />electronic inquiry generation<br />search engine marketingsearch word buyingsite optimizationweb site (static & content managed)website consulting & analytics <br />services<br />account managementbudget analysis & reporting<br />hispanic marketing market planning <br />media planningmedia buyingmedia proofingtrademark infringementcreative developmentart direction<br />broadcast production supervision copywriting<br />concept developmentcontent analysis<br />design & illustrationforms and survey designprepress productionpublic relations & press<br />special events & promotions<br />template design & modificationtesting and analysis<br />
  4. 4. websitemicrositesaffiliate managementshopping enginesemailtelevisionradiobillboardsmobileyellow pages/online and offlinesponsorshipstrade shows and publicationsmovie theatrebus boardsmagazinesnewspapers<br />holistic media approach<br />catalogscall center promotionssearch enginespodcastingRSSflyers and brochuresletterhead and business cardsblogs <br />save<br />30%<br />
  5. 5. the need<br /><ul><li> how do we acquire new customers and make our current customers more profitable?
  6. 6. what should we be spending on advertising as it relates to sales?
  7. 7. which parts of our advertising is working? which isn’t?
  8. 8. are we capitalizing on the trends in the industry and avoiding pitfalls?
  9. 9. what is our competition doing that’s making them successful?
  10. 10. is our brand positioned properly now and for the future?
  11. 11. are we optimizing our media based on performance independently and cooperatively?</li></li></ul><li>marketing strategypart 1 of 7<br />Comprehensive Market Plan <br />(CBSA/DMA Market Definitions)<br />INDUSTRY INTELLIGENCE<br /><ul><li> Peak Sales Months/Seasons
  12. 12. Market Sales Potential
  13. 13. Top Product Categories
  14. 14. Other Important Facts About This </li></ul> Type of Business<br /><ul><li> Ad Copy Points
  15. 15. Target Customers (by demographic)
  16. 16. Target Customers (by Mile Radius)
  17. 17. Top Factors People Consider When</li></ul> Choosing This Type of Business<br /><ul><li> Lifestyle Analysis (where available)
  18. 18. Other Important Facts About Typical</li></ul> Customers<br /><ul><li> Industry Trade News</li></li></ul><li>marketing strategypart 2 of 7<br />ADVERTISING/MARKETING BUDGET<br /><ul><li>Annual Sales per Location
  19. 19. Annual Advertising Budget (percentage of sales method)
  20. 20. Annual Advertising Budget ($ per employee method)
  21. 21. Local Media Spending (available with Borrell Ad$pend™ upgrade)
  22. 22. Average Marketing Expenditures (available with Borrell Ad$pend™ upgrade)
  23. 23. Co-op Advertising Availability (where applicable)
  24. 24. Most Actively Used Co-op Programs for Advertising (where applicable)
  25. 25. Co-op Source Report (where applicable)</li></li></ul><li>marketing strategypart 3 of 7<br />CONSUMER SPENDING/BUYING TRENDS<br /><ul><li>Consumer Spending by Life Stage for Primary Business Type
  26. 26. Consumer Spending by Life Stage for Secondary Business Type
  27. 27. Consumer Spending by Zip Code for Primary Business Type
  28. 28. Consumer Spending by Zip Code for Secondary Business Type
  29. 29. Consumer Spending Trends</li></li></ul><li>marketing strategypart 4 of 7<br />MARKET DEMOGRAPHICS<br /><ul><li>Demographic
  30. 30. Geographic
  31. 31. Top Media Channels
  32. 32. Radio
  33. 33. Television
  34. 34. Newspapers
  35. 35. Psychographic
  36. 36. Behavioral</li></li></ul><li>marketing strategypart 5 of 7<br />COMPETITIVE ANALYSIS<br /><ul><li>Quantitative & qualitative primary and secondary research
  37. 37. Industry Specific Criteria
  38. 38. Competitor Specific Criteria
  39. 39. Alternative Product/Service
  40. 40. SWOT Analysis (strengths, weaknesses, opportunities, threats)</li></li></ul><li>marketing strategypart 6 of 7<br />BRAND POSITIONING<br /><ul><li> Identify brand “feel”
  41. 41. Unique Value Proposition
  42. 42. Positioning Strategy</li></li></ul><li>marketing strategypart 7 of 7<br />MARKETING & ADVERTISING STRATEGY<br />Strategically target customer segments based on:<br /><ul><li> budget
  43. 43. unique value positions & positioning
  44. 44. competition
  45. 45. internal operations/POS/CRM</li></ul> software<br /><ul><li> media strengths and synergies
  46. 46. industry trends (SWOT)
  47. 47. consumer interest points (needs</li></ul> analysis)<br />
  48. 48. plan<br />
  49. 49. a marketing agency<br />track clicks, calls and optimize performance<br />
  50. 50. the formula<br />…yeah that simple<br />
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