How can UX platforms help us create
the next GREAT user experience

New APIs

ASP.net Ajax
AJAX based Web applications
Standards Based

Silverlight
Create and Deploy XAML content & Apps Everywhere!
Windows, Web, Crossplatform, Devices

WPF
Windows Presentation Foundation
Windows Desktop Applications
p pp
Connected Applications

Where to apply it
Web + Standards Rich Web Ultimate Experience
AJAX + .NET,
NET
HTML + AJAX .NET
JavaScript, DL Support
CSS / DHTML XAML XAML
Consistent design and development story
Expression Web / Visual Expression Blend / Visual
Studio Web Studio
Developer / Designer productivity and collaboration
Friction free deployment and adoption
Ecosystem – controls, content, solutions integrators, community

The challenge today…

Developers

Designers

Emotional Connection

Look & Behavior

Usability

Data Visualization

Emotional Connection

Developers

Functional Capabilities

Functional Capabilities

Deployment

Function

Data Connection and Integrity

IT process

Security

The new way for designers and developers to work together
Designer/developer experience
designer developer
designers & developers:
Speak different languages
designers design developers add business logic

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy

Concept: Courtesy of Jon Harris, a Microsoft buddy
designing with Expression

Concept: Courtesy of Jon Harris, a Microsoft buddy
application logic

Concept: Courtesy of Jon Harris, a Microsoft buddy
application logic presentation

Concept: Courtesy of Jon Harris, a Microsoft buddy
application logic presentation

Concept: Courtesy of Jon Harris, a Microsoft buddy
C#,
C# VB <XAML>
application logic presentation

Concept: Courtesy of Jon Harris, a Microsoft buddy
application
logic
result
deployment
presentation

Concept: Courtesy of Jon Harris, a Microsoft buddy
application
logic
result
deployment
publishing
presentation system

Concept: Courtesy of Jon Harris, a Microsoft buddy
application
logic
result
deployment
presentation

Concept: Courtesy of Jon Harris, a Microsoft buddy
application
logic
result
presentation

Unifying the Design / Development Process
Designer Developer
Look, behavior, brand,
, , , Function, deployment, data,
and emotional connection security, operational integrity

Unifying the Design / Development Process
Designer Developer
Expression Visual Studio
Paper
JPG / TIFF C++
PSDXAML C#
PPT VB.NET
VB NET
MOV / WMV
XHTML
N StXSLT d
CSS / d
Non Standards
Non Standards
XML
‘Dirty Code’
‘Dirty Code’
ASP.NET
Mockups
Mockups
Javascript
AJAX

Expression Studio

Expression Web
New Era, New Tool
Beautiful Inside and Out
Passionate About Standards

Expression Blend
Your Sandbox Just Got Bigger
Art, Meet Science
Go Beyond the Browser

Expression Design
Expand Your Portfolio
Designed for Design
Your Vision, Uncompromised

Expression Media
Tame Your Media
Your Workflow, Enhanced
Presentation is Everything

Where to apply it
Web + Standards Rich Web Ultimate Experience
AJAX + .NET,
NET
HTML + AJAX .NET
JavaScript, DL Support
CSS / DHTML XAML XAML
Consistent design and development story
Expression Web / Visual Expression Blend / Visual
Studio Web Studio
Developer / Designer productivity and collaboration
Friction free deployment and adoption
Ecosystem – controls, content, solutions integrators, community