Reinventing Design
                                                       Chris Bernard, Microsoft


Photography licensed ...
Jay Doblin                           Walter Gropius
                  Saul Bass
                                          ...
Johnny Chung Lee                             Valerie Casey

Bill Moggridge                                     Jenny Lam

...
Source: Wikipedia
Seven Ideas
Vision
A balanced design vision




Source: Unstuck
A discombulated design vision




Source: Unstuck
Reflection
“You know that assignment you always get in
        high school when you’re reading Walden, to
        keep a journal?” he...
At some point, Hughes stopped and looked around,
        and he realized that he didn’t want to make movies
        anymor...
Sketching
Source: Sara Summers
Source: Sara Summers
Planning
Source: Sara Summers
Process




Source: Charles and Ray Eames
Source: Sara Summers
Source: Bill Buxton with a few modifications by Chris Bernard
Authenticity
Hughes, his sons say, reveled in grandfatherhood; he relished the concept of
        growing old and shifting into the rol...
Curiosity
And Hughes wanted the teen pictures to convey
        a sort of universal truth: that no age group takes
        itself mo...
The first of the Shermer-teen scripts was the least jocular. It was
        called Detention. For Hughes, it was a mission...
Mentoring
Source: Vanityfair.com
Source: veerle.duoh.com
Source: visitmix.com
Source: jasonsantamaria.com
Source: microsoft.com/design
Source: Sara Summers
Source: Sara Summers
Reinventing Design
   Chris Bernard, Microsoft
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
Bernard ted x_pennquarter_071110
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Bernard ted x_pennquarter_071110

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This is a presentation from a talk I gave at TedX Penn Quarter on July 11, 2010. It's based on an earlier presention I gave at Design Thinking Dallas about seven lessons that appy to designers that we can derive from the life and talents of John Hughes.

It's best to watch the video that accompanies this presentation first.

http://www.youtube.com/watch?v=4tRkjpynmag

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Bernard ted x_pennquarter_071110

  1. 1. Reinventing Design Chris Bernard, Microsoft Photography licensed from iStockPhoto, except where indicated
  2. 2. Jay Doblin Walter Gropius Saul Bass Piet Mondrian Laszlo Moholy-Nage Dieter Rams Paul Rand Charles and Ray Ludwig Eames Mies van der Rohe
  3. 3. Johnny Chung Lee Valerie Casey Bill Moggridge Jenny Lam John Maeda Bill Buxton Irene Au Blaise Aguera y Arcas
  4. 4. Source: Wikipedia
  5. 5. Seven Ideas
  6. 6. Vision
  7. 7. A balanced design vision Source: Unstuck
  8. 8. A discombulated design vision Source: Unstuck
  9. 9. Reflection
  10. 10. “You know that assignment you always get in high school when you’re reading Walden, to keep a journal?” he said in a 1988 interview. “Well, I just kept doing that.” Source: Sweet Bard of Youth, Vanity Fair, David Kamp
  11. 11. At some point, Hughes stopped and looked around, and he realized that he didn’t want to make movies anymore. He wanted to be at liberty to spend as much time with his family as he pleased, to work the farm he owned 75 miles northwest of Chicago, and to exult in the resolutely uncoastal ethos of his beloved Midwest. Source: Sweet Bard of Youth, Vanity Fair, David Kamp
  12. 12. Sketching
  13. 13. Source: Sara Summers
  14. 14. Source: Sara Summers
  15. 15. Planning
  16. 16. Source: Sara Summers
  17. 17. Process Source: Charles and Ray Eames
  18. 18. Source: Sara Summers
  19. 19. Source: Bill Buxton with a few modifications by Chris Bernard
  20. 20. Authenticity
  21. 21. Hughes, his sons say, reveled in grandfatherhood; he relished the concept of growing old and shifting into the role of eccentric paterfamilias. Whereas, in the 80s, he had hewed faithfully to the fashion conventions of the time, collecting expensive basketball shoes and wearing his hair in a rococo power mullet, in his last decade he pointedly dressed in a suit nearly every day… “I think it bothered him that people his same age, of similar means, were wearing sweat suits and Twittering,” said James. Though he still kept up with new music—Hughes had been a legendarily voracious record buyer in the old days, admired by rock snobs for the acuity of his soundtrack picks—he now viewed it as his primary duty to be, in his younger son’s words, “the curious, engaged grandpa in the seersucker.” Source: Sweet Bard of Youth, Vanity Fair, David Kamp
  22. 22. Curiosity
  23. 23. And Hughes wanted the teen pictures to convey a sort of universal truth: that no age group takes itself more seriously than teenagers. “At that age,” he said, “it feels as good to feel bad as it does to feel good.” Every day has the potential to be the worst day ever, like Samantha’s 16th birthday, or the best, like the day Ferris spends playing hooky. Source: Sweet Bard of Youth, Vanity Fair, David Kamp
  24. 24. The first of the Shermer-teen scripts was the least jocular. It was called Detention. For Hughes, it was a mission as much as it was a movie. By dint of having gotten married so young, he and Nancy had spent the early years of their marriage in an unusual circumstance: they were closer in age to their teen neighbors than to the homeowning parents of those teens. “I saw how their lives at 14 and 15 were different than mine had been. My generation had sucked up so much attention,” Hughes said, “and here were these kids struggling for an identity. They were forgotten.” Source: Sweet Bard of Youth, Vanity Fair, David Kamp
  25. 25. Mentoring
  26. 26. Source: Vanityfair.com
  27. 27. Source: veerle.duoh.com
  28. 28. Source: visitmix.com
  29. 29. Source: jasonsantamaria.com
  30. 30. Source: microsoft.com/design
  31. 31. Source: Sara Summers
  32. 32. Source: Sara Summers
  33. 33. Reinventing Design Chris Bernard, Microsoft
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