As with most startups, there is little time and budget to waste, so this process of identifying marketing solutions that will drive scaleable and repeatable growth must be prioritized, tested, refined and re-tested using a systematic approach. Experienced growth hackers apply a methodical approach to continually performing this process.
Ensure Your Goals for Growth Are Clear
This systematic approach includes identifying and continually refining your goals for growth. What are you growing? Subscriptions? Downloads? Usage? The process must also continuously identify opportunities (for new acquisition channels and methods, conversion improvements, messaging modifications, product tweaks, and even new customer segments).
Use a Framework to Efficiently Execute and Produce Consistent Results
A GOOD (goal-oriented, opportunity-driven) Growth Engine, is a systematic customer-centric process and framework that combines marketing and sales strategy, execution, and technology to power consistent, repeatable and scaleable growth to keep your team focused and efficient as you navigate and accelerate growth.
This is the presentation from a webinar for presented on December 2013. [View the recorded version here: http://www.anymeeting.com/bluedeer