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Earlier this week I discussed
some important things to
consider when launching a
mobile application.
These included the
importance of wireframing,
how to make your application
different from your website
and making it easy for
consumers to convert.
Today, we’ll cover some more
ideas as to how to provide
customers with all the tools
they need in one mobile
application.
The success of many mobile
apps depends solely on the
user experience – if people
don’t like the feel of your site,
they probably won’t come
back.
This has been the case with
many apps I have visited in
the past (I won’t go into
specifics).
Creating a unique user
experience that provides
exactly what the user needs
involves understanding a
variety of factors.
This includes things such as
human behavior and
interaction design.
What feels right?
First off, make sure you know
what type of feel you want
your application to have.
Take into consideration the
marketing, branding and
usability.
More importantly, however, is
making the solution effective
and easy to use.
By making a solution that is
simple, the customer enjoys
interacting with the
application.
Is your application
relevant?
You might want to think about
whether a mobile application
is even necessary for your
company.
Are you offering something
that customers will find value
in? And is the use of mobile
the easiest and most effective
way to provide this value?
Users want to be convinced
why they should use an
application.
Knowing your users’
expectations and offering
them a compelling experience
is the first step.
Mobile applications continue
to evolve, offering new ways
to get things done.
Make sure that your company
is staying ahead of the curve
in this category.
Rich experiences = huge
payoff.
A rich experience should
connect with users, offering
them delight when using your
product.
This level of richness,
however, usually depends on
a combination of user
expectations and business
objectives.
One thing to steer clear of is
static content (content that is
not being updated).
Everything should be
dynamic and up-to-date,
bringing a lot of different
rich media into the mix.
Rich media includes things
such as video, images and
audio.
Also, giving the user
feedback through audio or
visual clues is a form of
rich media.
Do not, however,
compromise performance
for the use of rich media.
It is more important that
your users are viewing
your product as high-
quality than aesthetically
pleasing (think of a site like
Reddit).
When you start combining
rich media with other
elements of mobile is when
you see major payback.
This includes things such
as GPS and your camera.
Also, allowing them to link
your application to outside
applications is extremely
valuable.
This could be things such
as looking up a dentist’s
office and being able to
link to Google Maps to get
directions.
Innovate Constantly.
While mobile is constantly
offering consumers new
ways of doing things, it
also allows companies to
try new things.
By constantly innovating,
you are differentiating
yourself from the
competition.
Keep in mind, however,
that your innovations
should stay on track with
your business objectives.
And you should not
innovate for just any
reason – you need to be
sure that your clients are
benefitting from each new
implementation.
You should not be using
advanced technology when
it is not necessary –usually,
it will just make your site
perform at a lower quality.
Social – do it.
What is the way that
people use to communicate
with others? Social media
and mobile devices.
Mobile users spend
significantly more time on
social media channels than
desktop users do.
Bring the two together so
that things on your mobile
application can be shared
across your customers’
social networks.
Make your customers your
brand advocates,
essentially giving you free
advertising.
You should always have
the user and your revenue
in mind.

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Creating a Great Mobile App Experience - Part 2