Generating New Business Leads with Corporate Blogging<br />(& Other Social Media)<br />
Social Content Publishing<br />Session Hashtag:  #Compendium<br />
Who We Work With…….<br />© 2009 Compendium Blogware, All Rights Reserved<br />
Blog<br />
For most searches, the home page is not the entry point. “Any page can be the entry page”  “We have to rethink our approac...
Old Web<br />
New Web<br />
© 2009 Compendium Blogware, All Rights Reserved<br />
© 2009 Compendium Blogware, All Rights Reserved<br />
Target: 1500 Terms<br />20 Geographies<br />
© 2009 Compendium Blogware, All Rights Reserved<br />
1,000’s of Categories<br />
11% Conversion Rate<br />
Maui on a Budget<br />Maui Travel Tips<br />Hawaii Honeymoon Hotel<br />Hawaii Hotel Honeymoon<br />Hotel in Big Island<br...
Dunbar Circle<br />"Put differently, people who are members of online social networks are not so much “networking” as they...
© 2010 Compendium, All Rights Reserved<br />
Search and Social Media: <br />Friends, Not Enemies<br />
Upcoming SlideShare
Loading in...5
×

Online Marketing Summit

1,057

Published on

Great case studies with Expedia and hhgregg. Excellent Travel

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,057
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • From the searchers perspective… I search “digital camera Atlanta” and Google finds and serves up a “digital camera atlanta” page with relevant recent content with calls to action. HHGregg is a Compendium client.
  • Online Marketing Summit

    1. 1. Generating New Business Leads with Corporate Blogging<br />(& Other Social Media)<br />
    2. 2. Social Content Publishing<br />Session Hashtag: #Compendium<br />
    3. 3. Who We Work With…….<br />© 2009 Compendium Blogware, All Rights Reserved<br />
    4. 4.
    5. 5.
    6. 6.
    7. 7. Blog<br />
    8. 8.
    9. 9.
    10. 10. For most searches, the home page is not the entry point. “Any page can be the entry page” “We have to rethink our approach to site design and user interaction based on the new world”<br />Vanessa Fox: Marketing In The Age Of Google<br />
    11. 11. Old Web<br />
    12. 12. New Web<br />
    13. 13. © 2009 Compendium Blogware, All Rights Reserved<br />
    14. 14. © 2009 Compendium Blogware, All Rights Reserved<br />
    15. 15. Target: 1500 Terms<br />20 Geographies<br />
    16. 16.
    17. 17.
    18. 18.
    19. 19. © 2009 Compendium Blogware, All Rights Reserved<br />
    20. 20. 1,000’s of Categories<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25. 11% Conversion Rate<br />
    26. 26.
    27. 27. Maui on a Budget<br />Maui Travel Tips<br />Hawaii Honeymoon Hotel<br />Hawaii Hotel Honeymoon<br />Hotel in Big Island<br />Lahaina Cheap Hotels<br />Map Honolulu Hotels<br />Maui Family Resorts<br />Maui Hotel Package<br />Oahu Discount Hotels<br />Oahu Motels<br />Where to Stay in Kauai<br />Cheap Flight Maui<br />Cheap Maui Flight<br />Los Angeles to Maui<br />Maui Airfare Deals<br />Packages to Honolulu<br />Sacramento to Hawaii<br />All Inclusive Hawaiian Vacation Packages<br />Best Maui Vacation<br />Big Island Honeymoon<br />Cheap Hawaiian Packages<br />Cheap Maui Deals<br />Discount Maui Vacation<br />Hawaii Travel Tourism<br />Hawaii Vacation Tour<br />Hawaiian Family Vacation<br />Hawaiian Islands Maui<br />Hawaiian Islands Vacation<br />Honolulu Hawaii Activities<br />Kailua Kona Big Island Hawaii<br />Kauai Golf Deals<br />Maui Golf Packages<br />Maui Package Deals<br />Romantic Hawaii Honeymoon<br />Cheap Hotels Maui Hawaii<br />Cheap Hotels Oahu Hawaii<br />Kona Hawaii Lodging<br />Oahu Hotels And Resorts<br />Airline Tickets to Honolulu<br />Cheapest Flights to Honolulu<br />Direct Flights to Honolulu<br />Flights to Hawaii from California<br />Travel to Kona Hawaii<br />Cheap Cruises to Hawaii<br />Cheap Hawaiian Vacation Packages<br />Discount Hawaiian Vacation<br />Honolulu Travel Tips<br />Last Minute Maui Deals<br />Oahu Specials<br />Vacation Spots in Hawaii<br />Vacations Packages to Hawaii<br />Downtown Honolulu Hotels<br />Family Hotels in Hawaii<br />Hawaii Hotel Suites<br />Maui Hotels Reviews<br />Maui Vacation Resorts<br />Best Flights to Hawaii<br />Cheapest Flights to Maui<br />Flights to Hawaii from Los Angeles<br />Flights to Hawaii from San Francisco<br />Flights to Hawaii from Seattle<br />Honolulu Air Tickets<br />Maui Plane Tickets<br />Sacramento to Maui<br />Activities in Honolulu Hawaii<br />Activities in Maui Hawaii<br />Cheap Maui Packages<br />Hawaii Honeymoon Destinations<br />Hawaii Package Tours<br />Honeymoon Destinations Hawaii<br />Honolulu Vacation Deals<br />Maui Family Activities<br />Maui Island Tours<br />Maui Travel Info<br />Maui Vacations Packages<br />Vacation in Honolulu Hawaii<br />Cheap Motel Hawaii<br />Honolulu All Inclusive Hotels<br />Honolulu Boutique Hotels<br />Maui Honeymoon Resorts<br />Air Ticket to Hawaii<br />Air Travel to Honolulu<br />California to Maui<br />Cheap Hawaiian Airfares<br />Cheap Ticket to Honolulu<br />Discount Maui Airfare<br />Hawaiian Air Tickets<br />Honolulu Airfare Deals<br />Sacramento to Honolulu<br />All Inclusive Hawaiian Honeymoon<br />Cheap Hawaii Travel Packages<br />Hawaii Big Island Honeymoon<br />Hawaii Budget Vacations<br />Hawaii Islands Vacation<br />Hawaii Vacation Activities<br />Honolulu Package Deals<br />Honolulu Tourist Information<br />Honolulu Travel Package<br />Kahana Reef Maui<br />Kauai Honeymoon Package<br />Kauai Travel Packages<br />Accommodations in Kauai<br />Cheapest Honolulu Hotels<br />Kauai Vacation Resorts<br />Kona Hawaii Accommodations<br />Kona Resort Big Island Hawaii<br />Maui Honeymoon Hotel<br />Motel in Hawaii<br />Where to Stay in Oahu<br />Air Flights to Honolulu<br />Direct Flights to Kauai<br />Kauai Airfares<br />Phoenix to Maui<br />Big Island Hawaii Vacation Packages<br />Cheap Maui Activities<br />Cheapest Hawaii Vacations<br />Cruising to Hawaii<br />Discount Kauai Vacation<br />Hawaii Travel Reviews<br />Hawaii Vacation Reviews<br />Honolulu Hawaii Vacation Packages<br />Kauai Honeymoon Vacation<br />Last Minute Hawaii Vacation Packages<br />Maui Honeymoon Vacations<br />Maui Vacation Guide<br />Oahu Hawaii Honeymoon<br />Romantic Hawaii Vacations<br />Honolulu Package Deals<br />Honolulu Tourist Information<br />Honolulu Travel Package<br />Kahana Reef Maui<br />Kauai Honeymoon Package<br />Kauai Travel Packages<br />Accommodations in Kauai<br />Cheapest Honolulu Hotels<br />Kauai Vacation Resorts<br />Kona Hawaii Accommodations<br />Kona Resort Big Island Hawaii<br />Maui Honeymoon Hotel<br />Motel in Hawaii<br />
    28. 28. Dunbar Circle<br />"Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”….. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33. © 2010 Compendium, All Rights Reserved<br />
    34. 34.
    35. 35.
    36. 36. Search and Social Media: <br />Friends, Not Enemies<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×