From the searchers perspective… I search “digital camera Atlanta” and Google finds and serves up a “digital camera atlanta” page with relevant recent content with calls to action. HHGregg is a Compendium client.
Generating New Business Leads with Corporate Blogging (& Other Social Media)
Social Content Publishing Session Hashtag: #Compendium
For most searches, the home page is not the entry point. “Any page can be the entry page” “We have to rethink our approach to site design and user interaction based on the new world” Vanessa Fox: Marketing In The Age Of Google
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Dunbar Circle "Put differently, people who are members of online social networks are not so much “networking” as they are “broadcasting their lives to an outer tier of acquaintances who aren’t necessarily inside the Dunbar circle,”….. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever."