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The smart way to use twitter

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  • 1. The Smart Way to Use Twitter Guest Expert Lilach Bullock
  • 2. The Smart Way to Use Twitter By Lilach Bullock www.socialable.co.uk
  • 3.
    • If you knew you would get a good return on your investment, how much effort would you put into Twitter
    www.socialable.co.uk
  • 4. To be $uccessful in Social Media you need to...
    • Share great content
    • Give value
    • Be Creative
    • Consistent
    • Be disciplined with your time
    • Have a plan
    • Take Action 
    www.socialable.co.uk
  • 5. Twitter Tips & Tricks
    • Customize
    • Be consistent with your brand
    • Utilize the bio space with relevant key words
    • Use Twitter’s search features
    www.socialable.co.uk
  • 6. Twitter Tips & Tricks
    • Engage with your followers
    • Retweet interesting posts
    • Don’t be afraid to ask people to retweet yours
    • Participate in conversations
    • Get targeted followers
    www.socialable.co.uk
  • 7. Twitter Tips & Tricks
    • Make your tweets interesting, funny or useful
    • Use #hashtags
    • Tweet frequently
    • Send tweets at relevant times in the day/night
    • Don’t use all the 140 characters if you want people to retweet
    www.socialable.co.uk
  • 8. Twitter Tips & Tricks
    • Create lists and follow other lists
    • Use Twitter on the move
    • Post your twitter page everywhere – it should be part of your signature
    • Track all your links
    www.socialable.co.uk
  • 9. Good Examples of Twitter Profiles
  • 10. Good Examples of Twitter Profiles
  • 11. Lilach’s Top Twitter Tools
    • Hootsuite
    • Analytics
    • Custom Columns
    • Manage multiple accounts
    • Tweet scheduling
    • Update other social networks (Facebook)
    • Mobile App
    www.socialable.co.uk
  • 12. Lilach’s Top Twitter Tools
    • SocialOomph
    • Tweet scheduling
    • Automatically send Direct Messages to new followers
    • Automatically follow back
    • Vet new followers
    • Purge delete inbox
    • Multiple accounts
    www.socialable.co.uk
  • 13. Lilach’s Top Twitter Tools
    • Manage Flitter
    • Clean up and manage who you follow
    • Find out who isn’t following you back
    • Find out which inactive accounts you follow
    www.socialable.co.uk
  • 14. How I Generated over 80,000 Clicks
    • Step 1
    • Ensure you have a bespoke Twitter theme for your Twitter profile that matches the branding of your website
    • Step 2
    • Register your Twitter account details to the Twitter directories
    www.socialable.co.uk
  • 15. How I Generated over 80,000 Clicks
    • Step 3
    • Create a blog/article that you can direct people to adding value.
    • Step 4
    • Track your links with URL shortner like http://su.pr
    www.socialable.co.uk
  • 16. How to get followers
    • Post your twitter link on signatures in forums, emails, your business card etc.
    • Leverage your other social networks to gain followers, for example, promote on your Facebook Fan Pages your twitter account and vice versa
    • Post your twitter link on your blog, website, offline marketing material, social networks
    • Find people in your niche and follow them
    www.socialable.co.uk
  • 17. How to get followers
    • Try to get on as many lists as possible
    • Approach people who are in your targeted area and who have a large amount of followers and ask them to retweet your tweets
    • Introduce yourself to like minded people
    • Create competitions/contests
    • Engage with your existing followers, start conversations, re-tweet others
    www.socialable.co.uk
  • 18. Time for Social Media?
    • Time yourself
    • Automate
    • Multi-task
    • Be disciplined with your time
    • Have a goal
    www.socialable.co.uk
  • 19. Measure Your Success
    • Traffic
    • Interaction
    • Sales
    • Leads
    www.socialable.co.uk
  • 20. Tools to Measure Your Success
    • Aggregate metrics from various social media sites
    • Historical charting
    • Multiple accounts
    • Tracks the different variables
    www.socialable.co.uk
  • 21. What’s your Klout?
    • Measures your true reach
    • Your activity on Twitter/Facebook
    • Your engagement
    • How influential you are
    www.socialable.co.uk
  • 22. Tools to Measure Your Success
    • Real time social media monitoring
    • Comparisons & Trends
    • Identifies influencers & who you engage with
    • Geography & Demographics
    www.socialable.co.uk
  • 23. To be $uccessful in Social Media you need to...
    • Share great content
    • Give value
    • Be Creative
    • Consistent
    • Be disciplined with your time
    • Have a plan
    • Take Action 
    www.socialable.co.uk
  • 24. Contact Me
    • Call 07590 554 292
    • Email [email_address]
    • Skype lilach.bullock
    • Twitter @lilachbullock
    www.socialable.co.uk
  • 25. Please