The Smart Way to Use Twitter Guest Expert Lilach Bullock
The Smart Way to Use Twitter By Lilach Bullock www.socialable.co.uk
<ul><li>If you knew you would get a good return on your investment, how much effort would you put into Twitter </li></ul>w...
To be $uccessful in  Social Media you need to... <ul><li>Share great content </li></ul><ul><li>Give value </li></ul><ul><l...
Twitter Tips & Tricks <ul><li>Customize </li></ul><ul><li>Be consistent with your brand </li></ul><ul><li>Utilize the bio ...
Twitter Tips & Tricks <ul><li>Engage with your followers </li></ul><ul><li>Retweet interesting posts </li></ul><ul><li>Don...
Twitter Tips & Tricks <ul><li>Make your tweets interesting, funny or useful </li></ul><ul><li>Use #hashtags </li></ul><ul>...
Twitter Tips & Tricks <ul><li>Create lists and follow other lists </li></ul><ul><li>Use Twitter on the move </li></ul><ul>...
Good Examples of Twitter Profiles
Good Examples of Twitter Profiles
Lilach’s Top Twitter Tools <ul><li>Hootsuite </li></ul><ul><li>Analytics </li></ul><ul><li>Custom Columns </li></ul><ul><l...
Lilach’s Top Twitter Tools <ul><li>SocialOomph </li></ul><ul><li>Tweet scheduling </li></ul><ul><li>Automatically send Dir...
Lilach’s Top Twitter Tools <ul><li>Manage Flitter </li></ul><ul><li>Clean up and manage who you follow </li></ul><ul><li>F...
How I Generated over 80,000 Clicks <ul><li>Step 1 </li></ul><ul><li>Ensure you have a bespoke Twitter theme for your Twitt...
How I Generated over 80,000 Clicks <ul><li>Step 3 </li></ul><ul><li>Create a blog/article that you can direct people to ad...
How to get followers <ul><li>Post your twitter link on signatures in forums, emails, your business card etc. </li></ul><ul...
How to get followers <ul><li>Try to get on as many lists as possible </li></ul><ul><li>Approach people who are in your tar...
Time for Social Media? <ul><li>Time yourself </li></ul><ul><li>Automate </li></ul><ul><li>Multi-task </li></ul><ul><li>Be ...
Measure Your Success <ul><li>Traffic </li></ul><ul><li>Interaction </li></ul><ul><li>Sales </li></ul><ul><li>Leads </li></...
Tools to Measure Your Success <ul><li>Aggregate metrics from various social media sites </li></ul><ul><li>Historical chart...
What’s your Klout? <ul><li>Measures your true reach </li></ul><ul><li>Your activity on Twitter/Facebook </li></ul><ul><li>...
Tools to Measure Your Success <ul><li>Real time social media monitoring </li></ul><ul><li>Comparisons & Trends </li></ul><...
To be $uccessful in  Social Media you need to... <ul><li>Share great content </li></ul><ul><li>Give value </li></ul><ul><l...
Contact Me <ul><li>Call 07590 554 292 </li></ul><ul><li>Email [email_address] </li></ul><ul><li>Skype lilach.bullock </li>...
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The smart way to use twitter

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The smart way to use twitter

  1. 1. The Smart Way to Use Twitter Guest Expert Lilach Bullock
  2. 2. The Smart Way to Use Twitter By Lilach Bullock www.socialable.co.uk
  3. 3. <ul><li>If you knew you would get a good return on your investment, how much effort would you put into Twitter </li></ul>www.socialable.co.uk
  4. 4. To be $uccessful in Social Media you need to... <ul><li>Share great content </li></ul><ul><li>Give value </li></ul><ul><li>Be Creative </li></ul><ul><li>Consistent </li></ul><ul><li>Be disciplined with your time </li></ul><ul><li>Have a plan </li></ul><ul><li>Take Action  </li></ul>www.socialable.co.uk
  5. 5. Twitter Tips & Tricks <ul><li>Customize </li></ul><ul><li>Be consistent with your brand </li></ul><ul><li>Utilize the bio space with relevant key words </li></ul><ul><li>Use Twitter’s search features </li></ul>www.socialable.co.uk
  6. 6. Twitter Tips & Tricks <ul><li>Engage with your followers </li></ul><ul><li>Retweet interesting posts </li></ul><ul><li>Don’t be afraid to ask people to retweet yours </li></ul><ul><li>Participate in conversations </li></ul><ul><li>Get targeted followers </li></ul>www.socialable.co.uk
  7. 7. Twitter Tips & Tricks <ul><li>Make your tweets interesting, funny or useful </li></ul><ul><li>Use #hashtags </li></ul><ul><li>Tweet frequently </li></ul><ul><li>Send tweets at relevant times in the day/night </li></ul><ul><li>Don’t use all the 140 characters if you want people to retweet </li></ul>www.socialable.co.uk
  8. 8. Twitter Tips & Tricks <ul><li>Create lists and follow other lists </li></ul><ul><li>Use Twitter on the move </li></ul><ul><li>Post your twitter page everywhere – it should be part of your signature </li></ul><ul><li>Track all your links </li></ul>www.socialable.co.uk
  9. 9. Good Examples of Twitter Profiles
  10. 10. Good Examples of Twitter Profiles
  11. 11. Lilach’s Top Twitter Tools <ul><li>Hootsuite </li></ul><ul><li>Analytics </li></ul><ul><li>Custom Columns </li></ul><ul><li>Manage multiple accounts </li></ul><ul><li>Tweet scheduling </li></ul><ul><li>Update other social networks (Facebook) </li></ul><ul><li>Mobile App </li></ul>www.socialable.co.uk
  12. 12. Lilach’s Top Twitter Tools <ul><li>SocialOomph </li></ul><ul><li>Tweet scheduling </li></ul><ul><li>Automatically send Direct Messages to new followers </li></ul><ul><li>Automatically follow back </li></ul><ul><li>Vet new followers </li></ul><ul><li>Purge delete inbox </li></ul><ul><li>Multiple accounts </li></ul>www.socialable.co.uk
  13. 13. Lilach’s Top Twitter Tools <ul><li>Manage Flitter </li></ul><ul><li>Clean up and manage who you follow </li></ul><ul><li>Find out who isn’t following you back </li></ul><ul><li>Find out which inactive accounts you follow </li></ul>www.socialable.co.uk
  14. 14. How I Generated over 80,000 Clicks <ul><li>Step 1 </li></ul><ul><li>Ensure you have a bespoke Twitter theme for your Twitter profile that matches the branding of your website </li></ul><ul><li>Step 2 </li></ul><ul><li>Register your Twitter account details to the Twitter directories </li></ul>www.socialable.co.uk
  15. 15. How I Generated over 80,000 Clicks <ul><li>Step 3 </li></ul><ul><li>Create a blog/article that you can direct people to adding value. </li></ul><ul><li>Step 4 </li></ul><ul><li>Track your links with URL shortner like http://su.pr </li></ul>www.socialable.co.uk
  16. 16. How to get followers <ul><li>Post your twitter link on signatures in forums, emails, your business card etc. </li></ul><ul><li>Leverage your other social networks to gain followers, for example, promote on your Facebook Fan Pages your twitter account and vice versa </li></ul><ul><li>Post your twitter link on your blog, website, offline marketing material, social networks </li></ul><ul><li>Find people in your niche and follow them </li></ul>www.socialable.co.uk
  17. 17. How to get followers <ul><li>Try to get on as many lists as possible </li></ul><ul><li>Approach people who are in your targeted area and who have a large amount of followers and ask them to retweet your tweets </li></ul><ul><li>Introduce yourself to like minded people </li></ul><ul><li>Create competitions/contests </li></ul><ul><li>Engage with your existing followers, start conversations, re-tweet others </li></ul>www.socialable.co.uk
  18. 18. Time for Social Media? <ul><li>Time yourself </li></ul><ul><li>Automate </li></ul><ul><li>Multi-task </li></ul><ul><li>Be disciplined with your time </li></ul><ul><li>Have a goal </li></ul>www.socialable.co.uk
  19. 19. Measure Your Success <ul><li>Traffic </li></ul><ul><li>Interaction </li></ul><ul><li>Sales </li></ul><ul><li>Leads </li></ul>www.socialable.co.uk
  20. 20. Tools to Measure Your Success <ul><li>Aggregate metrics from various social media sites </li></ul><ul><li>Historical charting </li></ul><ul><li>Multiple accounts </li></ul><ul><li>Tracks the different variables </li></ul>www.socialable.co.uk
  21. 21. What’s your Klout? <ul><li>Measures your true reach </li></ul><ul><li>Your activity on Twitter/Facebook </li></ul><ul><li>Your engagement </li></ul><ul><li>How influential you are </li></ul>www.socialable.co.uk
  22. 22. Tools to Measure Your Success <ul><li>Real time social media monitoring </li></ul><ul><li>Comparisons & Trends </li></ul><ul><li>Identifies influencers & who you engage with </li></ul><ul><li>Geography & Demographics </li></ul>www.socialable.co.uk
  23. 23. To be $uccessful in Social Media you need to... <ul><li>Share great content </li></ul><ul><li>Give value </li></ul><ul><li>Be Creative </li></ul><ul><li>Consistent </li></ul><ul><li>Be disciplined with your time </li></ul><ul><li>Have a plan </li></ul><ul><li>Take Action  </li></ul>www.socialable.co.uk
  24. 24. Contact Me <ul><li>Call 07590 554 292 </li></ul><ul><li>Email [email_address] </li></ul><ul><li>Skype lilach.bullock </li></ul><ul><li>Twitter @lilachbullock </li></ul>www.socialable.co.uk
  25. 25. Please

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