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Creating a Product EcoSystem by Daniel Priestley
 

Creating a Product EcoSystem by Daniel Priestley

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"Creating a Product EcoSystem" - 90 minutes training with guest expert Daniel Priestley To get the replay of the webshow please register http://chrisandsusan.tv ...

"Creating a Product EcoSystem" - 90 minutes training with guest expert Daniel Priestley To get the replay of the webshow please register http://chrisandsusan.tv

Daniel Priestley is Author of A key Person of Influence and Founder of Triumphant Events

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    Creating a Product EcoSystem by Daniel Priestley Creating a Product EcoSystem by Daniel Priestley Presentation Transcript

    • Guest Expert Daniel PriestleyCreating a “product ecosystem”... in revolutionary times
    • Creating a “productecosystem”...in revolutionary times. ... with @DanielPriestley
    • Daniel PriestleyFounder of Triumphant Events, Entrevo.com MD of Ecademy.com Author of “Key Person of Influence”.
    • the agricultural revolution
    • the industrial revolution
    • ‘a factory in your pocket’
    • ‘six degrees of... what?’
    • the free economy
    • ZMOT - 10.4 interactions
    • funding galore
    • people galore
    • infrastructure galore
    • services galore
    • distribution galore
    • big companies cant compete with small ones
    • the career is dead
    • personal brand brings new opportunity
    • ‘remarkable budgets’ mustreplace marketing budgets.
    • ‘micro-niche’
    • ‘global small business’
    • ‘its only just getting started’
    • the Entrepreneur Revolution
    • beware ofindustrial revolution thinking
    • old paradigm- “ideas are valuable”
    • implementation is everything
    • old paradigm- “time is valuable”
    • results rule
    • Growth inhibitor:out. Burn-Solution:Productise.
    • Products solve problems- They never sleep.- They help make sales.- They help deliver value.- They bring opportunity.- They go anywhere.- They create consistency.
    • Let’s look at productmodels that DON’T workfor small business...
    • only one product/service brand dependant
    • brokeragetime dependant
    • ‘J’ curvecapital dependant
    • one stop shopsystem dependant
    • no idea
    • So, what DOES work forsmall business?
    • Ascending Transaction Model (ATM) strategy dependant
    • Getting it right.1. Each product has key outcomes. 2.Each product strategically links to thenext. 3. Each product contains your“method”.4. Each product must be“desirable”.5. Each product must be “decomoditised”.
    • EG: Part 5 of 10:Products for prospects1. Introduces people to your value.2.Allows people to become “pre-sold”to doing business with you.3. Get’syou “oversubscribed”.4. Opens upnew geography to you.5. Create a consist first impression.
    • Part 5 of 10:Products for prospects1. Must not compete with your coreoffer.2. Must not be a disguised“sales pitch”. 4. Must be partnershipfriendly.5. Must not damage yourbrand.
    • Final thought.
    • Products for prospects“I had this crazy idea we could selljust as many Macs by advertising theiPod... So I moved $75M ofadvertising money to iPod eventhough the category didn’t justify1/100th of that.” - Steve Jobs
    • income follows assets
    • ... unpack your valuable IP
    • Two types of products1. Products that help you to getknown.2. Products that help you deliverremarkable value.
    • Fitness Investment Florist Plumber Trainer BankerIT Project Change Business Workshop Manager Manager Coach Facilitator 54
    • PropertySales Trainer Interpreter Doctor Developer Grief Internet Marketing Physio Councillor Marketer Consultant 55
    • Product Creation Mistakes1. Over complicate2. Build first then sell3. Solving the worlds problems4. Not getting people pre-sold5. Not selling6. Under charging7. Not playing
    • Stay in touch... @DanielPriestley
    • Please usFacebook.com/ChrisAndSusanTV