Creating a Product EcoSystem by Daniel Priestley

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"Creating a Product EcoSystem" - 90 minutes training with guest expert Daniel Priestley To get the replay of the webshow please register http://chrisandsusan.tv

Daniel Priestley is Author of A key Person of Influence and Founder of Triumphant Events

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Creating a Product EcoSystem by Daniel Priestley

  1. 1. Guest Expert Daniel PriestleyCreating a “product ecosystem”... in revolutionary times
  2. 2. Creating a “productecosystem”...in revolutionary times. ... with @DanielPriestley
  3. 3. Daniel PriestleyFounder of Triumphant Events, Entrevo.com MD of Ecademy.com Author of “Key Person of Influence”.
  4. 4. the agricultural revolution
  5. 5. the industrial revolution
  6. 6. ‘a factory in your pocket’
  7. 7. ‘six degrees of... what?’
  8. 8. the free economy
  9. 9. ZMOT - 10.4 interactions
  10. 10. funding galore
  11. 11. people galore
  12. 12. infrastructure galore
  13. 13. services galore
  14. 14. distribution galore
  15. 15. big companies cant compete with small ones
  16. 16. the career is dead
  17. 17. personal brand brings new opportunity
  18. 18. ‘remarkable budgets’ mustreplace marketing budgets.
  19. 19. ‘micro-niche’
  20. 20. ‘global small business’
  21. 21. ‘its only just getting started’
  22. 22. the Entrepreneur Revolution
  23. 23. beware ofindustrial revolution thinking
  24. 24. old paradigm- “ideas are valuable”
  25. 25. implementation is everything
  26. 26. old paradigm- “time is valuable”
  27. 27. results rule
  28. 28. Growth inhibitor:out. Burn-Solution:Productise.
  29. 29. Products solve problems- They never sleep.- They help make sales.- They help deliver value.- They bring opportunity.- They go anywhere.- They create consistency.
  30. 30. Let’s look at productmodels that DON’T workfor small business...
  31. 31. only one product/service brand dependant
  32. 32. brokeragetime dependant
  33. 33. ‘J’ curvecapital dependant
  34. 34. one stop shopsystem dependant
  35. 35. no idea
  36. 36. So, what DOES work forsmall business?
  37. 37. Ascending Transaction Model (ATM) strategy dependant
  38. 38. Getting it right.1. Each product has key outcomes. 2.Each product strategically links to thenext. 3. Each product contains your“method”.4. Each product must be“desirable”.5. Each product must be “decomoditised”.
  39. 39. EG: Part 5 of 10:Products for prospects1. Introduces people to your value.2.Allows people to become “pre-sold”to doing business with you.3. Get’syou “oversubscribed”.4. Opens upnew geography to you.5. Create a consist first impression.
  40. 40. Part 5 of 10:Products for prospects1. Must not compete with your coreoffer.2. Must not be a disguised“sales pitch”. 4. Must be partnershipfriendly.5. Must not damage yourbrand.
  41. 41. Final thought.
  42. 42. Products for prospects“I had this crazy idea we could selljust as many Macs by advertising theiPod... So I moved $75M ofadvertising money to iPod eventhough the category didn’t justify1/100th of that.” - Steve Jobs
  43. 43. income follows assets
  44. 44. ... unpack your valuable IP
  45. 45. Two types of products1. Products that help you to getknown.2. Products that help you deliverremarkable value.
  46. 46. Fitness Investment Florist Plumber Trainer BankerIT Project Change Business Workshop Manager Manager Coach Facilitator 54
  47. 47. PropertySales Trainer Interpreter Doctor Developer Grief Internet Marketing Physio Councillor Marketer Consultant 55
  48. 48. Product Creation Mistakes1. Over complicate2. Build first then sell3. Solving the worlds problems4. Not getting people pre-sold5. Not selling6. Under charging7. Not playing
  49. 49. Stay in touch... @DanielPriestley
  50. 50. Please usFacebook.com/ChrisAndSusanTV

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