Snappin' & Sippin'

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Mobile is here #dealwithit

Snapchat is an incredible platform with a number of creative opportunities for both individuals and brands. However, it's hella hard to use. So we're going to have some dranks and break down the app:

1) Why it's important to understand different mobile platforms such as messaging apps.
2) How Snapchat works.
3) Features you may not be aware of.
4) A couple examples of things brands have done.

For example, an incredible observation has been made about the interaction design model of Snapchat and why influencers are leaving Vine for Snapchat. It's because of the KPIs of the platform and level of engagement from users.

Except, it won't be boring like bullshit bizzy buzz doublespeak.

Snapon,
Chris Allick

Published in: Marketing
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Snappin' & Sippin'

  1. 1. Snappin’ & Sippin’ Sosia Bert, Chris Allick, & Laura Oringer Mother New York 2015
  2. 2. Snapchat • Who gives a shit? • Basic Functionality • Tips & Tricks • Some Shit Brands Have Done (Outline)
  3. 3. Who Gives a Shit?
  4. 4. Snapchat • 100 Million Daily Users • 65% of Users Upload Photos • 70% Women & 2X More Millennials (18 - 24) Than Any Other Social Network • 700 Million Images a Day • 8,796 Photos Shared every Second (Fun Facts)
  5. 5. SnapchatI WANT YOU INSIDE ME! Mark “I Only Eat Things I Kill Myself” Zuckerberg
  6. 6. SnapchatI WANT YOU INSIDE ME! Mark “I Only Eat Things I Kill Myself” Zuckerberg
  7. 7. Snapchat 56% Growth in 2014 making it the fastest growing messaging app. People are making and engaging in new media, sharing spreading ideas, building communities, and sending awkward dick pics…
  8. 8. SnapchatYOU’RE INSIDE ME… Evan “Small Lips” Spiegel
  9. 9. Basic Functionality
  10. 10. Snapchat • Photos/Video/Chats/Who’s Looking • Drawing • Live Stories / Discover • Filters / Geo-Tags / Branded Filters • Ads/Influencers • Vine -> Snapchat • KPI Engagement (Basic Functionality)
  11. 11. Snapchat
  12. 12. Snapchat • Photos • Video • Chats • Who’s Looking (Basic Functionality)
  13. 13. Snapchat (Basic Functionality) • Drawing
  14. 14. Snapchat • Live Stories • Discover (Basic Functionality)
  15. 15. Snapchat • Filters • Geo-Tags • Branded Filters (Basic Functionality)
  16. 16. Snapchat • Ads • Influencers • Vine -> Snapchat • KPI Engagement (Basic Functionality)
  17. 17. Tips & Tricks
  18. 18. Snapchat • “Facetime” • SnapCash • SnapCode (QR Code / GIF) • “Add Near By” • Posting to Live Stories • Points System / Friend Emoticons (tips & tricks)
  19. 19. Snapchat
  20. 20. Snapchat • “Facetime” (tips & tricks)
  21. 21. Snapchat • SnapCash (tips & tricks)
  22. 22. Snapchat • SnapCode (QR Code / GIF) (tips & tricks)
  23. 23. Snapchat • “Add Near By” (tips & tricks)
  24. 24. Snapchat • Posting to Live Stories (tips & tricks)
  25. 25. Snapchat • Points System • Friend Emoticons (tips & tricks)
  26. 26. Some Shit Brands Have Done.
  27. 27. Snapchat (Taco Bell - Live Snapchat Movie) • 70K People Added Taco Bell on Snapchat • 1 Year Later Still Most Popular Brand on Snapchat • 74 Million Views • 90% of followers viewed the film in it’s entirety.
  28. 28. Snapchat (WWF - #LastSelfie) • Monthly Donation Goal Met in 3 Days. • Used Assets Across Twitter/ Facebook/Snapchat/Instagram • A Reach of 120 Million People Across Twitter Alone.
  29. 29. Snapspiracy “Snapchat has essentially created a new language that only people under the age of thirty can hear. Like a dog whistle for teens, except with more pictures of dicks and boobs.” - ANDREW RAJARAM (Final Thought)
  30. 30. Thank You Sosia Bert, Chris Allick, & Laura Oringer Mother New York 2015

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