Unison Agency Case Studies

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Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all …

Unison is a full-service digital agency that develops integrated solutions by combining anthropological, strategic, creative and technological capabilities to advance our clients’ brands across all relevant touch points.

By combining high-impact media and seamless usability with the latest technology in content management systems, e-commerce, social media and digital mobility, Unison works with nascent as well as well-known international brands to deliver value by creating end-customer experiences that are multifunctional and bridge channels and platforms.

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  • 1. ASTRAZENECA co MMunication WEB S WebMAINTAINING THE SUCCESSFUL CHALLENGE AstraZeneca, one of the world’s largest pharmaceuticalCHARACTERISTICS OF A BRAND companies,needed to revamp their communications, both internally and externally. Specifically, the company needed a way to easily communicatethe benefits and requirements of its PrescriptionWHILE PROVIDING A MODERN Assistance Program for Medicare patients.FACELIFT. UNISON BRANDING SOLUTIONAND PACKAGING TAKES Unison’s engagement with AstraZeneca consisted of three major phases. In its first stage, Unison helped to redesign internalALREADY EXISTING STRENGTHS corporate communications at AstraZeneca, debuting a new palette of presentation graphics and formats for use within the company. The new visual language introduced by Unison injected some modernityOF A PRODUCT AND EXPOSES into adecades-old company. In its second stage, Unison designed “AZ&Me,” a website targeted toward Medicare patients to explain the particularsTHEM TO THE CONSUMER. of Medicare and the Prescription Assistance Program. The siteASTRAZENECA 202.337.7887 UNISONA GENC Y.C OM
  • 2. was designed to effectively and intuitively communicate complex ABOUT UNISONinformation to AstraZeneca’s customers. In its third stage, Unison Unison delivers design, branding, interactive and strategic com-designed two parallel sites for AZ’s cholesterol drug, Crestor. The munication services to help companies develop unique and effec-two sites, one targeted toward doctors and one toward consumers, tive brands. Unlike many creative-only or strategy-only agencies,demonstrated the proven results of the drug in trials and explained Unison’s multi-talented team of strategists, designers, writers andwhat symptoms and conditions Crestor could improve. technical developers provides a broad, 360-degree vision of each communications challenge.RESULTAstraZeneca was more efficient at patient outreach and education. CONTACTComplex insurance policies were made understandable to patients 1010 Wisconsin Ave., NWand the personalization of the “AZ&Me” site, based on the patient’s Suite 400prescription needs, made the prescription process intuitive for a Washington, DC 20007key market segment that is as a whole less Internet-savvy than thepopulation at large. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®ASTRAZENECA
  • 3. AVALON PHARMA BRANDING Movie Production PRODUCT PACKAGING eMarketing WebCLIENT’S BRAND HAS BEEN CHALLENGE The client is a Saudi company and a leading pharmaceutical pro-COMPLETELY RE-DESIGNED AND ducer in the Middle East. Given its ambitious expansion plans in both product mix and new market entry, the company needs an integrated approach to marketing. Re-evaluating the equity of the existing brandBROUGHT INTO A was a necessary first step. The client needed a plan that would be fitting of a regional leader in the pharma industry and would be aMODERN MARKET. powerful presence in an increasingly competitive industry. SOLUTION Unison brought out the whole package for this extensive engagement. An extensive brand audit identified key areas of strength and areas where improvement was needed in communicating quality, safety, and value in the Middle East market. After engaging in a comprehen- sive review process, Unison strategists, copywriters, and designers began work on an overhaul of the Avalon name. The new brand mes-AVALON PHARMA 202.337.7887 unisonagency.coM
  • 4. sage and visual identity were at the heart of the re-positioning effort. ABOUT UNISONThe visual identity was extended to a new line of product packaging Unison delivers design, branding, interactive and strategic com-designed to communicate safety and results, while moving from the munication services to help companies develop unique and effec-generic look of the company’s previous packaging to that of a modern tive brands. Unlike many creative-only or strategy-only agencies,global pharma company. In the engagement’s last phase, the brand Unison’s multi-talented team of strategists, designers, writers andstrategy was carried over to a new dynamic Web presence used to technical developers provides a broad, 360-degree vision of eachmarket the company not just in the Gulf but around the world. communications challenge. CONTACTRESULT 1010 Wisconsin Ave., NWClient’s brand has been completely re-designed and brought into a Suite 400modern market. Given a new strategy and more visually appealing Washington, DC 20007look at all touchpoints, the company is in a much stronger position tocompete in many foreign markets. The company continues to meet Patrice Samaraor exceed its ambitious growth forecasts as it reinvents itself as a Executive Director of Strategic Communicationsvalued supplier of pharmaceutical and dermatological products toindividual consumers and institutional customers. P. 202.337.7887 E.patrice@unisonagency.com ®AVALON PHARMA
  • 5. Bahrain Branding WEBSITE DESIGN web brochures campaignBRINGING A MESSAGE OF MIDDLE Challenge Better familiarize Americans with Bahrain, its century-old friendshipEAST PROGRESS TO THE UNITED with the United States, and to further strengthen the region’s eco- nomic stability through free trade. Provide an up-to-date resource on news of the debate over free trade and highlight areas of impor-STATES. UNISON IS PROUD TO tance to U.S. members of Congress and U.S. business community on Bahrain.SHARE THE GULF’S MOST OPENCULTURE AND MARKET WITH THE Solution Unison created a comprehensive identity program composed of a logoREST OF THE WORLD. and tagline (Bahrain: Gateway to the Gulf), a themed website bahrain- gateway.org designed and written advertising copy for the Hill and Roll Call publications, created a brochure for U.S. Congress on the subject of Bahrain, implemented an e-mail marketing campaign, online marketing, developed new collateral for the Embassy staff (Business cards, letter head, envelopes), and other assets t-shirts, mugs, bags, and pens.Bahrain 202.337.7887 unisonagency.coM
  • 6. In September 2004 after the signing of the Free Trade Agreement in ABOUT UNISONWashington DC Unison produced two high profile trade and invest- Unison delivers design, branding, interactive and strategic com-ment focused events for Bahrain in New York, NY. Please see links munication services to help companies develop unique and effec-below for event details. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®Bahrain
  • 7. Bank of Georgetown branding Movie Production web eMarketing brochure bank card kioskWASHINGTON’S FINEST Challenge Create an entirely new brand for the soon to launch Bank of Georgetown.COMMUNITY BANK DESERVES SolutionAN EQUALLY FINE LOGO AND The Bank’s new logo builds upon a neighborhood metaphor based on a common sight around Georgetown: the steady and rhythmic pattern ofWEB DESIGN. COMBINING oars propelling crew shells along the Potomac. The logo, and its subsequent branding initiative, draws upon a theme ofCOMMUNITY AND TEAMWORK teamwork and collaboration. launch Bank of Georgetown sees itself as a neighborhood bank; one intent upon supporting the people and the busi-INTO ONE IMAGE. nesses of the community on a personal and professional level. result The new identity achieves premium market appeal with an elegant and contemporary design that provides visual impact and serves to differenti-BANK OF GEORGETOWN 202.337.7887 unisonagency.coM
  • 8. ate the Bank in a highly-competitive industry. The initial presentation ABOUT UNISONlikewise establishes a clear brand architecture that can adapt as the bank Unison delivers design, branding, interactive and strategic com-grows in the Washington DC metropolitan area and beyond. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®BANK OF GEORGETOWN
  • 9. BROADSPAN IDENTITY Movie Production WEB eMarketingFormerly named EMEA CHALLENGE Broadspan began its corporate operations in 2002 as EMEA Enter-Enterprise Solutions, prise Solutions in Doha, Qatar, where it built a solid reputation deliv- ering infrastructure technology services and consulting in enter- prise businesses. Anticipating new investments and the expansionBroadspan steps forward of their operations outside of the Middle East and North Africa, the management and board of directors of EMEA decided to embark onwith a new name and a comprehensive rebranding effort. After a lengthy bidding process, they selected Unison to craft their new image and outreach strategy.outreach strategy, SOLUTIONdeveloped and designed To attract a new round of investment from partners in the United States, while increasing its service and product offerings, particular-by Unison. ly in the areas of physical security services, education, and training programs, Broadspan needed a more universal corporate identity that communicated the essence of their core business. EMEA wanted a new brand to convey its track record of providing customer-centric solutions for critical technological and professional services.BROADSPAN 202.337.7887 unisonagency.coM
  • 10. RESULT ABOUT UNISONUnison developed a new name, Broadspan, that implies the global Unison delivers design, branding, interactive and strategic com-character of the business as well as the value of partnering with munication services to help companies develop unique and effec-the organization. Unison also developed a handsome visual identity tive brands. Unlike many creative-only or strategy-only agencies,system, complete with market collateral, and unveiled a website to Unison’s multi-talented team of strategists, designers, writers andherald the company’s new era of growth. Large-scale graphics and technical developers provides a broad, 360-degree vision of eacha cool color palette give Broadspan a sleek, polished look, highlight- communications challenge.ing the company’s key capabilities while creating a striking personal-ity that sets the stage for their new business model. Accompanying CONTACTmarketing collateral complement and support Broadspan’s new 1010 Wisconsin Ave., NWimage, and emphasize Broadspan’s continued growth. With Unison’s Suite 400creative vision, Broadspan is poised to become a world-class pro- Washington, DC 20007vider of technology, security, and telecommunications needs. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®BROADSPAN
  • 11. CARBON-X BRANDING Web STATIONERYCarbon-x: Clean design. CHALLENGE Carbon-x, a new venture based out of La Paz, Bolivia, needed a newFor a cleaner world. logo and website to coincide with their official business launch. The new identity needed to stand out in a crowd as a number of business- es have flocked to the nascent carbon emission credit market created by cap and trade regulations. With the market still in its infancy, Carbon-x needed to project that it was uniquely qualified to navigate its complexities and offer the most value to their clients and partners. SOLUTION Unison produced a new visual identity centered around the idea of connection. The logo, a stylized carbon ring, is not only a clear allu- sion to Carbon-x’s name, but also to the element at the center of the entire cottage industry of emissions trading. The ring also signifies Carbon-x’s position as a node in the value chain of trading emissions credits, engaging with its Latin American agents, financial institu-CARBON-X 202.337.7887 unisonagency.coM
  • 12. tion investors, and clients. The creation of value is circular, not only ABOUT UNISONeconomic but also environmental as market forces work to reduce Unison delivers design, branding, interactive and strategic com-emissions. As Carbon-x links emission-reducing projects with capital munication services to help companies develop unique and effec-investors, the creation of economic value and a cleaner, safer world tive brands. Unlike many creative-only or strategy-only agencies,will continue to build upon itself. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge.RESULTThe new Carbon-x logo and website (launching in October 2008) CONTACTreflects the unique point of differentiation Carbon-x uses to its advan- 1010 Wisconsin Ave., NWtage: an extensive network of agents in Latin America who can link Suite 400global clients with only the most promising agricultural and industrial Washington, DC 20007projects that will generate returns not only for financiers, but also forthe world as a whole through emissions reduction. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®CARBON-X
  • 13. Cassidy & associates video Production Movie production web eMarketing advertisingUNISON PROVIDES AN Challenge Cassidy & Associates, a leader in the government relations industryARRESTING, REFRESHED IMAGE for over thirty years, came to Unison looking to promote its recent work in higher education, healthcare and energy policy. In addition to showcasing these recent accomplishments, Cassidy wanted to high-FOR THE MARKET LEADER IN AN light its role as a leader in the rapidly evolving field of energy policy.EVOLVING INDUSTRY. SolutionBLENDING HERITAGE AND Unison decided to produce a documentary-style video reviewing Cassidy’s remarkable accomplishments, as well as a series of bannerLEADERSHIP WITH NEW IDEAS ads promoting the acumen of two Cassidy associates who are at the forefront of energy policy. Unison undertook an exhaustive contentAND INNOVATIONS. research and image evaluation process to develop the script and select final imagery from literally thousands of photos. A script went through numerous revisions, voiceover was recorded and the final product was developed in Flash.Cassidy & associates 202.337.7887 unisonagency.coM
  • 14. RESULT ABOUT UNISONThe final result was a stunning five-minute video and a series of Unison delivers design, branding, interactive and strategic com-creative promotional banners solidifying Cassidy’s distinctive identity munication services to help companies develop unique and effec-as a leader in both the government relations industry and the crucial tive brands. Unlike many creative-only or strategy-only agencies,sector of energy policy. The pieces provided an elegant and concise Unison’s multi-talented team of strategists, designers, writers andoverview of Cassidy’s remarkable history and exceptional positioning technical developers provides a broad, 360-degree vision of eachfor future shifts in the political landscape and reintroduced existing communications challenge.Cassidy clients to the firm they only thought they knew. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®Cassidy & associates
  • 15. Chartwell branding Movie Production web eMarketing brochureA DESIGN WITH ROOM TO GROW. Challenge Chartwell International, a multi-industry holding company whichA COMPANY WITH FORWARD focuses on the development of natural resources, management of waste disposal, and improvement of rail transportation, wanted a unique corporate identity that would reflect the company’s vision andMOMENTUM. UNISON DESIGNS operational strengths.A UNIFORM IDENTITY FOR A SolutionMULTI-SECTOR CORPORATION Unison created a new logo that embodies the energy, forward mo- tion and potential of the company. A circular logo composed of twoEXPANDING STRATEGICALLY. arrows in blue and green, the motif embodies continual motion and an environmental perspective. In addition, Unison created an easily navigable website which reflects the expertise of the company, with a vibrant color scheme and eye-pleasing layout.chartwell 202.337.7887 unisonagency.coM
  • 16. RESULT ABOUT UNISONChartwell’s new logo and website creates presence in its industry Unison delivers design, branding, interactive and strategic com-and offers increased accessibility to the general public and enhances munication services to help companies develop unique and effec-Chartwell’s prospects for growth and expansion. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®chartwell
  • 17. coba capital branding Movie Production web eMarketingWISDOM, BLENDING Challenge Coba Capital, LP , a limited partnership private equity fund thatINTELLIGENCE AND EXPERIENCE: invests globally in small- to medium-sized businesses, came to Unison with the task of creating a brand identity that represented and emphasized the capabilities and strengths of the firm.THE FUNDAMENTALS OF ASTRONG PRIVATE EQUITY FUND. Solution Unison delivered a clean and simple design for Coba that establishedUNISON CREATES A NEW and brought forth the firm’s wisdom and experience in an elegant and understated way. The new Coba logo flowed from the Russian wordELEGANT AND CONFIDENT “coba” meaning “owl,” as a symbol of Coba’s sage investment phi- losophy. This theme was carried forward through a Unison-designedIDENTITY. dynamic website at www.cobacapital.com with intuitive navigation and rich in vibrant red tones that further emphasized the firm’s energy and strength. The brand identity both captures the viewer’s attention while exuding elegance and intelligence.coba capital 202.337.7887 unisonagency.coM
  • 18. RESULTS ABOUT UNISONThe resulting new brand identity and website keeps up with Coba’s Unison delivers design, branding, interactive and strategic com-rapid ascent in the highly competitive private equity field, allowing munication services to help companies develop unique and effec-them to gain recognition while putting forth an image of strength. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®coba capital
  • 19. contrack branding Movie Production web eMarketing brochure fleetGLOBAL REACH, LOCAL IMPACT. Challenge A leading engineering, procurement, and construction company thatUNIQUE AND VISIONARY operates on an international scale, Contrack International required Unison’s strategic and creative guidance as part of an ongoing brand consulting relationship.CONSTRUCTION PROJECTS FORDIVERSE COMMUNITIES. UNISON Solution Unison worked to provide logo on identity services, create market-BUILDS A BRAND AND SITE FROM ing collaterals, and launch a fresh, dynamic website. The holistic approach offers Contrack increased opportunities for efficiency andTHE GROUND UP. force within its field. Unison’s efforts serve to reposition Contrack in a manner appropriate for a company of their size and global reach.Contrack 202.337.7887 unisonagency.coM
  • 20. RESULT ABOUT UNISONThe new website enables Contrack to cut across cultural, language, Unison delivers design, branding, interactive and strategic com-and geographic borders to make an impact upon the international munication services to help companies develop unique and effec-business community. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®Contrack
  • 21. corchos packaging Movie Production eMarketingMESSAGE IN A BOTTLE: UNISON’S CONCEPT Corchos, a family-owned winery, needed a brand identity and pack-PRODUCT PACKAGING DESIGN aging design that would stand out in a fragmented industry where wineries both large and small are competing for “cellar share.”UNCORKS A SMALL FAMILY SOLUTIONWINERY’S POTENTIAL. The Unison brand development strategy centered around the winery’s ancestral roots in northern Spain. This unique territory, with its cli- mate and soil ideal for growing wine grapes, became the centerpiece around which Unison designers found inspiration. Product packaging centered on earthy tones and clean, uncomplicated lines that gave the bottles an understated air.corchos 202.337.7887 unisonagency.coM
  • 22. RESULT ABOUT UNISONThe new Corchos-branded bottles captured the artistic spirit of Unison delivers design, branding, interactive and strategic com-winemaking. The brand pays homage to the soil where its grapes take munication services to help companies develop unique and effec-root, while its minimalistic design maintains the degree of sophistica- tive brands. Unlike many creative-only or strategy-only agencies,tion and class required of a small family-owned wine. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®corchos
  • 23. Core branding Movie Production web eMarketing brochureAN ARCHITECTURE AND DESIGN Challenge Launch an improved web presence for a nationally recognized archi-FIRM WITH A STRONG DESIGN tecture and design firm.PHILOSOPHY NEEDS A WEBSITE Solution Unison developed coredc.com, a new site powered by Fuseon®TO MATCH. UNISON PROVIDES Unison’s content management solution—an intuitive, Web-based in- formation publishing system. The comprehensive web site includesA SITE THAT INCORPORATES in-depth illustrated case studies; an overview of the firm’s history, philosophy, leadership and scope of work; listings of CORE clientsBUILDING DESIGN AND and projects, and complete bibliography and awards documentation from the firm’s first 13 years.CREATIVITY. The expanded size and redesigned formatting showcases CORE’s expanded portfolio of work, which has increased from just a dozen or so images to more than 150 for viewers to enjoy and gain a better understanding of the firm’s diversity, talent, quality of work and award-wining designs.core 202.337.7887 unisonagency.coM
  • 24. Unison created a unique and customized format with the Cold Fusion ABOUT UNISONpackage that will allow for in-house monitoring and updating of the Unison delivers design, branding, interactive and strategic com-site with an intuitive back-end dashboard to manage all aspects of munication services to help companies develop unique and effec-publication. This client-managed function will bring timely sharing tive brands. Unlike many creative-only or strategy-only agencies,of news and information with CORE’s clients, the media, professional Unison’s multi-talented team of strategists, designers, writers andcolleagues and potential clients though new software that will easily technical developers provides a broad, 360-degree vision of eachallow for regular electronic newsletter. communications challenge. CONTACTRESULT 1010 Wisconsin Ave., NWThe all-new coredc.com is more representative of CORE’s position Suite 400in today’s architecture and design market. The site offers greatly Washington, DC 20007enhanced capabilities in terms of online marketing, communicatingwith existing clients and reaching out to potential clients. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®core
  • 25. CHRIST CHURCH web Movie Production eMarketingGEORGETOWNBringing the Word to the CHALLENGE Christ Church, Georgetown, an Episcopal congregation located inWeb: Unison Designs Site for the heart of Georgetown, needed a new website in order to more ef- fectively communicate with its congregation and reach out to new po- tential churchgoers. The leadership of the church also needed a WebChrist Church, Georgetown design solution that would allow them to update the site frequently without extensive knowledge of Web programming. SOLUTION Unison’s team of designers, strategists, and copywriters developed an entirely new Web presence for the historic Georgetown institution. The motif used for the site—from color scheme to imagery to type- faces—was chosen to reflect the reverence and austerity of Christ Church. The website opened new lines of communication between the Church and its parishioners, allowing the Church to send newslet- ters, process tithes, and host audio recordings of choral music and worship services, all online. Unison deployed its proprietary Fuseon content management system to allow the Church staff to add more information to the site quickly and easily. “Obviously when designingCHRIST CHURCH GEORGETOWN 202.337.7887 unisonagency.coM
  • 26. a site for a church, the key consideration is maintaining the austerity ABOUT UNISONand reverence which parishioners bring to their congregation. The Unison delivers design, branding, interactive and strategic com-new site is designed to be elegant and traditional, in line with the munication services to help companies develop unique and effec-church’s rich history, but also integrate new methods of communica- tive brands. Unlike many creative-only or strategy-only agencies,tion to strengthen the relationship between the pew and the pulpit,” Unison’s multi-talented team of strategists, designers, writers andsaid Unison creative director Julius Talvik. technical developers provides a broad, 360-degree vision of each communications challenge.RESULTWith Unison’s helping hand, Christ Church has transformed their CONTACTonline presence with innovative ways to reach out to their parishio- 1010 Wisconsin Ave., NWners as well as the Georgetown community as a whole. The Unison- Suite 400designed Christ Church Georgetown site, set to launch in early June Washington, DC 200072009, will enhance the image of the Church and allow the public tofind out more about Christ Church and how they can join the worship Patrice Samaracommunity. “Many thanks for your excellent work (and that of the Uni- Executive Director of Strategic Communicationsson team),” said The Reverend Stuart Kenworthy, rector of of ChristChurch, Georgetown. P. 202.337.7887 E.patrice@unisonagency.com ®CHRIST CHURCH GEORGETOWN
  • 27. Cvent MULTIMEDIA identity identity WEBSITE DESIGN WEBSITE DESIGN packaging packaging ENVIRONMENTS packaging identityEXPANDING AN INDUSTRY Challenge Cvent, the largest online event registration company in the US, isLEADER IN EVENT PLANNING relied upon by over 5,000 event planners. Although already a leader in its field, Cvent wanted to broaden its audience. When Cvent developed a cutting-edge suite of event planning tools, the company sought toREQUIRED AN INNOVATIVE AP- market its benefits via the Internet. Cvent turned to Unison for cre- ative vision and Internet expertise.PROACH. UNISON PROVIDED AUNIQUE VIRTUAL TOUR THAT CRE- Solution In a comprehensive effort that touched upon all of Unison’s strengths,ATES A FUN AND EASY TO USE IN- we storyboarded, designed, and produced an engaging Flash-based module which highlights Cvent’s products in an attractive, persuasiveFORMATIVE GUIDE FOR CURRENT manner through music, flash images, and narration.AND POTENTIAL CLIENTS.Cvent 202.337.7887 unisonagency.coM
  • 28. RESULT ABOUT UNISONUnison’s work earned raves throughout the industry. “The Product Unison delivers design, branding, interactive and strategic com-Tour is a great tool for us in that it gives our customers—and potential munication services to help companies develop unique and effec-customers—a quick understanding of all that we have to offer. It also tive brands. Unlike many creative-only or strategy-only agencies,does it in an extremely attractive way that gives those audiences a Unison’s multi-talented team of strategists, designers, writers andwhole new perspective on Cvent and what we can do,” said Eric Eden, technical developers provides a broad, 360-degree vision of eachVice President of Marketing of Cvent. “We couldn’t be more pleased communications challenge.with the result. Unison did a great job.” CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 ®Cvent
  • 29. deepdish Web MULTIMEDIA e-MarketingGRAMMY-WINNING DUO WITH Challenge Develop a cutting-edge, technologically improved website for theGLOBAL FANBASE NEEDS A Grammy Award-winning duo Deep Dish.WEBSITE TO EXTEND THEIR Solution Unison launched the vastly enhanced deepdish.com. Unison’sREACH. UNISON SITE FINDS creative team implemented a sophisticated design that reflects Deep Dish’s global popularity and cutting-edge style. On the technical end,INSPIRATION IN THE RHYTHMS the new site is powered by Unison’s Fuseon® content management solution—an intuitive, Web-based information publishing system.AND SAMPLES OF THEIR MUSIC. Fuseon enables non-technical marketing teams at Deep Dish and affiliateA STRATEGY WORTHY OF THE TOP companies to manage and publish up-to-the-minute event information, tour schedules, productions, photos, streaming video, audio and news announcements from any Internet-enabled location in the world. Likewise,OF THE CHARTS. an exclusive, secure extranet was implemented for promoters, producers and PR firms to access Deep Dish’s marketing and other digital material.deepdish 202.337.7887 unisonagency.coM
  • 30. RESULTS ABOUT UNISONThe new site serves the needs of Deep Dish’s growing worldwide Unison delivers design, branding, interactive and strategic com-audience and the digital-age requirements of the artists’ expanding munication services to help companies develop unique and effec-production business. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®deepdish
  • 31. DELTA FOX branding web brochure fleetBRANDING AND WEB SOLUTIONS CHALLENGE A unique new startup approached Unison in need of a strong brand.FOR AN AVIATION SUPPORT Delta Fox aviation, an aviation services company that provides fuel- ing, maintenance, and hangar services to chartered planes, required a brand that would resonate with a higher-end customer base, whileCOMPANY ABOUT TO TAKE OFF. at the same time projecting the value message that became increas- ingly important with rising fuel and other air travel costs.COME FLY WITH US. SOLUTION From corporate identity design, to crew uniforms, even to the livery of Delta Fox’s own fleets, Unison’s design touch everything. A stylized paper plane symbolizes the spirit with which Delta Fox approaches aviation. Delta Fox’s dynamic new website takes the viewer through the clouds while presenting all the support services the company offers. The Delta Fox DFerence, meanwhile, shows how costs can be cut by using Delta Fox services to underscore the value that the company offers to its high-end individual and corporate clients, who are still very aware of travel costs.DELTA FOX 202.337.7887 unisonagency.coM
  • 32. RESULT ABOUT UNISONWith a visually arresting new site and brand identity accompanying Unison delivers design, branding, interactive and strategic com-the peerlessly pristine facilities on the ground at Manassas Regional munication services to help companies develop unique and effec-Airport, Delta Fox is truly poised to take flight. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®DELTA FOX
  • 33. DILIGENCE BRANDING Web BROCHUREUnison branding creates a CHALLENGE Re-brand and develop brand architecture for international risknew identity for a leading management and security leader.business intelligence and SOLUTION Diligence’s senior management team and advisors are a who’s-whorisk management firm. It’s a of Washington diplomatic and ex-government officials. The brand had to project the bona fides of this group while projecting a modern,dangerous world out there. current appearance. Unison elected for a classic serif, uppercase font and austere blue and silver/gray color palette that rightly implyUnison can help. Diligence’s strength. A clear brand hierarchy was then developed for DME—Diligence Middle East —Diligence’s security firm doing business in high-risk areas such as Iraq and the Gulf region.DILIGENCE 202.337.7887 unisonagency.coM
  • 34. RESULT CONTACTUnison encapsulated Diligence’s authority and gravitas in an identity 1010 Wisconsin Ave., NWsystem that draws upon the classic without looking dated. DME is Suite 400given its own look and feel while remaining resolutely within the Washington, DC 20007Diligence family. Patrice Samara Executive Director of Strategic CommunicationsABOUT UNISONUnison delivers design, branding, interactive and strategic com- P. 202.337.7887munication services to help companies develop unique and effec- E.patrice@unisonagency.comtive brands. Unlike many creative-only or strategy-only agencies,Unison’s multi-talented team of strategists, designers, writers andtechnical developers provides a broad, 360-degree vision of eachcommunications challenge. ®DILIGENCE
  • 35. District of Columbia Branding Movie Production SIGNAGE eMarketingpublic LibraryCONTEMPORARY CHALLENGE As part of a renovation initiative, the District of Columbia PublicAPPROACH TO A COMMON Library (DCPL) worked with Unison partner CORE Architecture + De- sign to revamp several of its branch buildings. As part of the attempts to redesign these spaces, DCPL engaged with Unison to createNEIGHBORHOOD SYMBOL. signage for four locations.SIMPLE GRAPHIC DESIGN SOLUTIONREDEFINES THE LIBRARY Led by Graphic Designer Sara Lin, Unison created clean, structured signage through an intuitive approach. Unison recognized that sig-INTO SOMETHING WORTH nage is a vital part of interior and exterior design, and that elegance would contribute significantly to the overall look and feel of the updat-READING ABOUT. ed branches. Unison provided interior signage for the Tenley-Friend- ship Heights branch, as well as updating existing exterior signage for the Anacostia, Benning, and Shaw neighborhood branches.DCPL 202.337.7887 unisonagency.coM
  • 36. RESULT ABOUT UNISONSummarizing the project, Lin says, “The objectives were to create Unison delivers design, branding, interactive and strategic com-simple and elegant designs that would compliment CORE’s vision munication services to help companies develop unique and effec-while adding Unison’s clean approach. Unison met the challenge by tive brands. Unlike many creative-only or strategy-only agencies,marrying function with style.” Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®DCPL
  • 37. Doha Debates PUBLIC RELATIONS Movie Production eMarketingA VIP event created by a CHALLENGE The influential Doha Debates, a public forum held throughout theVIP agency. Unison and the year to promote free speech in the Middle East, came to Georgetown University on March 25th, 2009. To celebrate the first debate held in the United States, the U.S.-Qatar Business Council, along with itsUS Qatar Business Council partner Qatar Foundation, needed to organize a spectacular event on the eve of the historic meeting. To plan and implement the gala, theyjoin forces to organize a turned to Unison’s highly capable event management services.spectacular event for the SOLUTION Unison’s talented event planning team stepped in to organize theDoha Debates in the heart of event, held at the prestigious Newseum in the heart of downtown Washington, DC. Unison vetted and hired the caterer, valet, and secu-the U.S. capital. rity services and paid careful attention to detail, ensuring the event flowed effortlessly. Unison likewise focused on list management, guest-list augmentation, RSVP management, follow-up and reporting services. Creating the VIP list and invitations, Unison shaped a meet- ing attended by Washington’s business, political, and media elite.DOHA DEBATES 202.337.7887 unisonagency.coM
  • 38. RESULT ABOUT UNISONWith Unison’s supreme talent in event management, the US Qatar Unison delivers design, branding, interactive and strategic com-Business Council and the Qatar Foundation were able to throw a munication services to help companies develop unique and effec-historic night to celebrate the Doha Debates. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®DOHA DEBATES
  • 39. Dupont fabros technology branding Movie Production eMarketingEFFICIENCY AND SOLIDITY IN Challenge Dupont Fabros Technology, Inc. (Public, NYSE:DFT), owns and oper-INFORMATION ARCHITECTURE. ates wholesale data centers where the collective bits of information of today’s Internet-based economy are housed. Theirs is a behind- the-scenes role, but one crucial to the remarkable power of theEFFICIENCY AND SOLIDITY IN Internet. Accordingly, DFT wanted to enhance its public identity and stock exchange profile. So, they turned to Unison.CORPORATE IDENTITY DESIGN.UNISON AND DFT, ALIGNED IN A Solution Unison started with a new logo in the form of an orange three-dimen-COMMON VISION. sional cube to represent the strength and depth of DFT’s business. The precise edges of the cube and the arithmetic of the geometric shape emphasize the philosophy of efficiency and solidity in infra- structure design. With the logo designed, Unison delivered a full suite of collateral materials for internal and external audiences that further reflected DFT’s new image.dupont fabros technology 202.337.7887 unisonagency.coM
  • 40. RESULTS ABOUT UNISONDFT’s dynamic and modern corporate identity matches their corpo- Unison delivers design, branding, interactive and strategic com-rate capabilities and positions the company as leaders in wholesale munication services to help companies develop unique and effec-data center design, development and management. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®dupont fabros technology
  • 41. ECOFINISHES branding identity identity web WEBSITE DESIGN WEBSITE DESIGN brochure packaging packaging fleet ENVIRONMENTS packaging PACKAGING identityCLEAN AND EFFICIENT Challenge ecofinishes® is a leading flooring manufacturer and distributorDESIGN IN SUPPORT OF AN in the Washington, DC metro area committed to environmentally friendly practices and sustainable materials. ecofinishes® ap- proached Unison to reinvent and transform its corporate identity inENVIRONMENTALLY SUSTAINABLE order to present a more unified and “green” look, and to reinforce their Earth-friendly appeal.FLOORING SUPPLIER, WITH ALITTLE PLAYFULNESS ADDED IN. Solution First off, Unison redesigned the ecofinishes® logo, transforming the company’s unique but off-message tree frog logo into a simple, iconic leaf motif with a dash of ladybug spots. Unison then re-designed ecofinishes®’ entire line of marketing collaterals—from sample deck-boards to brochures to delivery truck panels, and more—to give ecofinishes® an ingenious polished look. Lastly, Unison revamped ecofinishes® Web site, www.ecofinishes.com,with sleek design, ef-ECOFINISHES 202.337.7887 unisonagency.coM
  • 42. ficient navigation and engaging content to improve ecofinishes’ sales ABOUT UNISONefforts while always reinforcing the company’s overarching environ- Unison delivers design, branding, interactive and strategic com-mental approach. A robust database-driven online product catalogue munication services to help companies develop unique and effec-and content management system (CMS) were integrated for seamless tive brands. Unlike many creative-only or strategy-only agencies,web publishing and content updates. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge.RESULTecofinishes® is now united under a distinct and on-target logo and CONTACTa redesigned Web site and are planning to re-approach the market 1010 Wisconsin Ave., NWunder their new identity perfectly fitted to today’s ever increasingly Suite 400green-conscious flooring consumers. Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®ECOFINISHES
  • 43. Edward marc branding Movie Production web eMarketing packaging brochureTRANSLATING THE HERITAGE Challenge Founded in 1914 by the grandparents of the present owners, EdwardOF A CENTURY-OLD FAMILY Marc Chocolatier is an institution in Pittsburgh. Edward Marc ap- proached Unison with the challenge of revitalizing the company’s identity and extending its reach beyond the local area, while alsoCONFECTIONER TO THE NEW respecting its remarkable history and traditions.MEDIA OF THE TWENTY FIRST SolutionCENTURY. HOW SWEET IT IS. Unison developed a brand experience that could compete in today’s modern markets. The website, designed in a rich, warm color scheme that accentuates the delicious perfection of their chocolates, appeals to a wide clientele. The online product catalog allows customers all over the world to purchase from Edward Marc. To reinforce the com- pany’s attention to detail and tradition, Unison chose a logo in a sleek, sophisticated script that represents the signature of the maker. The effect of the logo on new packaging creates a sense of class and charm.edward marc 202.337.7887 unisonagency.coM
  • 44. RESULT ABOUT UNISONEdward Marc’s venture into online commerce facilitates the com- Unison delivers design, branding, interactive and strategic com-pany’s development and growth on a global level. The refinement of munication services to help companies develop unique and effec-Edward Marc’s brand and website creates an impression that compli- tive brands. Unlike many creative-only or strategy-only agencies,ments the gourmet confections themselves. Unison’s multi-talented team of strategists, designers, writers andPost site launch Unison is in the process of developing and integrat- technical developers provides a broad, 360-degree vision of eaching e-commerce functionality for the website. communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®edward marc
  • 45. EMPIRE FINANCIAL BRANDING Web STATIONERY BROCHURE ENVIRONMENTSHow do you create a CHALLENGE For Empire Financial, a home-mortgage specialist that serves asuccessful brand that primarily Hispanic audience in the DC/Baltimore area, responding to the particular needs of clients is a primary concern. Empire sought to project this concern through a pleasing brand experience and aresonates with your specific user-friendly website.niche segment and also gives SOLUTIONstrong brand equity in the Unison addressed the unique needs of Empire Financials’ clientele with a comprehensive response. To brand the company, Unisonmarket as a whole? Unison conceptualized a yin-yang inspired motif, composed in soothing green and blue. Hinting at the circle of life, the design associates Empiregives the answer to a local with messages of family, home, and stability. The thoughtful choice of logo emphasizes Empire’s mission to help hard-working families achieve their dreams of homeownership. In addition, Unison devel-financial services firm. oped a website at empirefs.com. In order to be accessible to Empire’sEMPIRE FINANCIAL 202.337.7887 unisonagency.coM
  • 46. diverse audience, the website functions in Spanish and English. ABOUT UNISONUnison ensured that the customer-focused website embodies Em- Unison delivers design, branding, interactive and strategic com-pire’s commitment to each and every client. munication services to help companies develop unique and effec-After the website launch Unison designed and placed a series of tive brands. Unlike many creative-only or strategy-only agencies,ads in Hispanic focused publications. As well as designed signage Unison’s multi-talented team of strategists, designers, writers andfor the Empire corporate office and sales centers in Maryland and technical developers provides a broad, 360-degree vision of eachNorthern Virginia. communications challenge. CONTACTRESULT 1010 Wisconsin Ave., NWThrough Unison’s tailored solution, Empire Financial has bettered Suite 400its ability to appeal to and care for its clients. The new brand and Washington, DC 20007website distinguish the company as a distinctive presence in thehome mortgage arena. Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®EMPIRE FINANCIAL
  • 47. Friends of the branding Movie Production web eMarketingglobal fight blog newsletter media kitLOGO AND WEB DESIGN TO SHED CHALLENGE Friends of the Global Fight (Friends), the US-based advocacy groupLIGHT ON ONE OF THE WORLD’S for increasing American commitment to the Global Fund to Fight AIDS, Tuberculosis, and Malaria, needed to refresh its Web image as well as redefine itself as an advocacy group unofficially connectedMOST PRESSING ISSUES. UNISON to the Global Fund. Given Friends’ potential strategic expansions to non-Fund related activities, it is important that they have a strongAND FRIENDS ARE COMMITTED TO presence in their own right.INCREASING PUBLIC HEALTH THE SOLUTIONWORLD OVER. The new Friends site, featuring its Unison-redesigned logo, is all about creating an impact. From vivid high-resolution video and im- ages highlighting the poverty that the Global Fund works to eradicate, to powerful testimonials and case studies of the Global Fund’s impact worldwide, the site is designed to reach policymakers, members of the media, and the general public alike.friends of the global fight 202.337.7887 unisonagency.coM
  • 48. RESULT ABOUT UNISONWith a powerful new site, including new communication techniques Unison delivers design, branding, interactive and strategic com-like blogging and social networking, Friends is able to streamline its munication services to help companies develop unique and effec-message and focus its supporters and audiences on the plight of re- tive brands. Unlike many creative-only or strategy-only agencies,gional and global epidemics, while asserting that a future of preven- Unison’s multi-talented team of strategists, designers, writers andtion and protection is possible through the Global Fund. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®friends of the global fight
  • 49. Global Fund Web Movie Production eMarketingThe Idol Gives Back initiative CHALLENGE Foxs incredibly popular primetime reality show, American Idol, hostedsuccessfully raised over a two-day special charity event, Idol Gives Back, in which Friends of the Global Fight established The Global Fund as one of the events main partners. Gathering widespread support for an international$75 Million to help eradicate cause required a public campaign on the Web. The Global Fund needed a vital online presence for its charity services, communications andAIDS, tuberculosis and donations to generate support for the fight against AIDS, tuberculosis and malaria.malaria. SOLUTION Unison developed a Flash-based web module - jointheglobalfund. org - that served as The Global Funds main communications outlet providing educational and essential information about some of the worlds most deadly diseases. Through vibrant Flash clips and pho- tography, the Web site offers an interactive experience for visitors to learn about the epidemics and how to help.GLOBAL FUND 202.337.7887 unisonagency.coM
  • 50. RESULT ABOUT UNISONBy adding more constructive knowledge to the publics awareness of Unison delivers design, branding, interactive and strategic com-the scourge of AIDS, tuberculosis and malaria, the dynamic Web site munication services to help companies develop unique and effec-helped spread the word in a compelling way and to further the goals tive brands. Unlike many creative-only or strategy-only agencies,of the global fight against these infectious diseases. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®GLOBAL FUND
  • 51. Goldtoe moretz web Movie Production eMarketingREFRESHING THE WEB PRESENCE mour, New Balance, Kathy Ireland, and retailer brand labels. GTM’s corporate site needed refreshing to highlight the strengths of the newly-formed company, as well as individual sites for its two majorFOR A CLASSIC APPAREL brands, Gold Toe and PowerSox.COMPANY & RE-INTRODUCING PROCESSTHE PUBLIC TO A CLASSIC, In one of our most ambitious undertakings yet, Unison has revital- ized the Gold Toe Moretz image. A new corporate site focuses on theTIMELESS BRAND. history and culture of both individual companies and highlights the differential advantages of the new merged entity. Drawing on decades of heritage and a culture uniquely obsessed with product quality, the new GTM site will showcase how the company and its products areCHALLENGE valued components of a retailer’s supplier mix, investor’s portfolio, orGoldToe Moretz, formed by the merger of Gold Toe and Moretz consumer’s sock drawer.Sports, is a leading manufacturer of dress and athletic socks, underits extensive brand portfolio, including Gold Toe, PowerSox, their On the brand side, the new goldtoe.com and powersox.com repre-respective subsidiary brands, and licensed brands such as Under Ar- sent a significant strategy shift for the company. Never before hadgoldtoe moretz 202.337.7887 unisonagency.coM
  • 52. GTM products been offered directly through their website, but with a ABOUT UNISONrobust e-commerce module, GTM customers will be able to purchase Unison delivers design, branding, interactive and strategic com-straight from the company. Both sites are tailored to their unique munication services to help companies develop unique and effec-audiences, demonstrating the comfort, fit, and durability of Gold Toe tive brands. Unlike many creative-only or strategy-only agencies,at the office, and the performance and protection of PowerSox for an Unison’s multi-talented team of strategists, designers, writers andactive, athletic consumer. Unison’s proprietary Fuseon content man- technical developers provides a broad, 360-degree vision of eachagement system allows GTM staff to update the site with seasonal communications challenge.promotions and product mixes without investing in a lengthy or costlypartial site redesign. CONTACT 1010 Wisconsin Ave., NW Suite 400RESULT Washington, DC 20007Increased sales volume and revenue won’t be available until the newsite launches in the first quarter of 2009, but the new site promises Patrice Samarato revitalize the way consumers view their socks. From the corporate Executive Director of Strategic CommunicationsGTM site to the individual brand sites, the client will be able to pointto its modern new website and offer its products, as well as its corpo- P. 202.337.7887rate value proposition, in a way it never has before. E.patrice@unisonagency.com ®goldtoe moretz
  • 53. Goodworks International branding Movie Production web eMarketing brochure TM INTERNATIONALDRAWING ON THE PUBLIC Challenge GoodWorks International came to Unison in need of a new, strongerSERVICE BACKGROUND OF ITS Web presence. In designing the site Unison needed to communicate the uniqueness and differentiation of GoodWorks’ consulting and business advisory services: no other firm provides both the businessFOUNDERS, UNISON DESIGNS A acumen and regional focus of GoodWorks’ consulting services for clients in the Caribbean and Africa.NEW WEB PRESENCE FOR THELEADING CONSULTING FIRM Solution The new GoodWorks Web site - www.goodworksintl.com - reflectsSPECIALIZING IN AFRICA AND THE the firm’s international expertise and connections, technological prowess, and forward-thinking focus by closely associating Good-CARIBBEAN. Works to Africa and the Caribbean through direct client case studies and powerful business imagery from those growing regions. The interactive, user-friendly site was designed and built using Unison’s proprietary, intuitive Fuseon content management system that will allow GoodWorks to retain complete editorial control over the site’s content with in-house teams.goodworks international 202.337.7887 unisonagency.coM
  • 54. RESULT ABOUT UNISONGoodWorks maintained a Web presence that was both cutting-edge Unison delivers design, branding, interactive and strategic com-in design and conventional in functionality to give its staff the premier munication services to help companies develop unique and effec-method to project its image to the world and clients, both current tive brands. Unlike many creative-only or strategy-only agencies,and prospective, at a low cost. Even without a full-time Web special- Unison’s multi-talented team of strategists, designers, writers andist GoodWorks was able to keep their site up to date with the latest technical developers provides a broad, 360-degree vision of eachnews, projects, and upcoming events through the Fuseon content communications challenge.management system designed and delivered by Unison. GoodWorksexecutives praised Unison’s efforts to truly partner with GoodWorks CONTACTto create something spectacular. 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®goodworks international
  • 55. Gourmet Gulf Company BRANDING PACKAGING WEB DESIGN EVENT PLANNING ENVIRONMENTSUnison partners with CHALLENGE Gourmet Gulf Company controls major international restaurant fran-WORKED GGC to bring chises throughout the Gulf region. Unison was asked to position the parent companys brand, as well as direct an initiative to craft and pro- mote the identity of a new high-end pizzeria, Pizzeria Cucina. Gourmetglobal renowned brands Gulf Company also owns and operates Morelli’s Gelato, Yo! Sushi, and Gourmet Burger Kitchen - London’s award-winning burger concept.like CUCINA PARADISO, GBK,Yo! Sushi, Morelli’s and SOLUTION The branding designed for Pizzeria Cucina evokes a clean, hip feel. TheCalifornia Pizza kitchen (cpk) proposed logo, striking and precise in a vibrant red, reflects the atmo- sphere of the popular new restaurant. Unisons inspired designs for theto the middle east restaurant signage, print collateral and packaging included menus, place cards, coasters, matches, napkins, carryout packaging, souvenir items, business forms and stationery. Unisons solution further culti- vated the tasteful identity of the restaurant.Gourmet Gulf Company 202.337.7887 unisonagency.coM
  • 56. RESULT ABOUT UNISONThrough Pizzeria Cucina, enhanced by Unisons creative assistance, Unison delivers design, branding, interactive and strategic com-Gulf Gourmet Company continues to gain recognition for its standout munication services to help companies develop unique and effec-role in the Gulfs vigorous restaurant industry. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®Gourmet Gulf Company
  • 57. GROOMING LOUNGE branding identity identity packaging WEBSITE DESIGN WEBSITE DESIGN packaging ENVIRONMENTS packaging identityINNOVATIVE PRODUCT PACKAGING CHALLENGE Grooming Lounge, a leading retailer of men’s grooming products,THAT IS CLEAN, STYLISH, AND diversified its offering by producing its own brand of cosmetic and grooming products. In order to resonate with its target audience, many of whom are frequently skeptical or ignorant of the groomingFUN. CAPTURE THE ATTENTION practices and products Grooming Lounge recommends, the company needed a simple, straightforward message in its product packaging.OF A SKEPTICAL DEMOGRAPHICWITH A COMPELLING PRODUCT SOLUTION Unison designed product packaging that aims to simplify theDISPLAY. grooming product purchase decision and appeal to men’s reluc- tance to buy a product they know little about. Simple names like “Some Hair Goop” and “Beard Destroyer” highlight the playful- ness with which men approach the grooming process. Directions for use are replaced with questions like “What is this?” and “How do I use it?” The deep blue and metallic silvers of the product areGROOMING LOUNGE 202.337.7887 unisonagency.coM
  • 58. designed to appeal to guys who don’t know the chemical com- ABOUT UNISONpound of moisturizer, but do know that they want to look clean Unison delivers design, branding, interactive and strategic com-and refreshed. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers andRESULT technical developers provides a broad, 360-degree vision of eachGrooming Lounge’s products have been a hit with their consumers, communications challenge.who see a product that they can understand and relate to withouttaking the grooming process too seriously. The high quality of the CONTACTproducts inside the bottle remains, while the Grooming Lounge line of 1010 Wisconsin Ave., NWproducts project an external image of simplicity and effectiveness. Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®GROOMING LOUNGE
  • 59. HABBOUSH GROUP BRANDING Movie Production Web eMarketingCONTINUING A RESPECTFUL CHALLENGE Habboush Group, an international investment firm headquartered inTRADITION OF ENTRENEURSHIP the Middle East but with interests across the globe and in multiple industry sectors, needed a new site to present their value proposition to current and prospective investors alike.AND DEVELOPMENT DATING BACKFOR NEARLY 100 YEARS. SOLUTION Unison designed a site that highlights Habboush’s wide-ranging expertise in multiple regions and sectors. After a series of interviews with senior Habboush staff, Unison articulated a cogent, cohesive in- vestment philosophy and business approach for the site and created a complementary site. The site highlights Habboush’s past experience and expresses the confidence required to draw in new investment partners. Unison made sure to underscore that Habboush is an equity partner in its projects so that both the firm and their clients have a joint vested interest in their success.HABBOUSH GROUP 202.337.7887 unisonagency.coM
  • 60. RESULT ABOUT UNISONHabboush Group now has a site centered on a core set of values and Unison delivers design, branding, interactive and strategic com-a compelling investment approach that is unique among multi-sector munication services to help companies develop unique and effec-Middle East investment companies. Unison effectively communicated tive brands. Unlike many creative-only or strategy-only agencies,the importance of a confident, experienced partner in finding high- Unison’s multi-talented team of strategists, designers, writers andreturn projects in the emerging Middle East market. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®HABBOUSH GROUP
  • 61. INTEGRITYONE PARTNERS web Movie Production eMarketingWhen they needed a new CHALLENGE INTEGRITYOne Partners wanted to expand their client base and ac-online presence to target cessibility while maintaining their focus on good results and detail oriented consulting. The website needed to portray the success of the company and their strategic focus while remaining easily navigablea wider audience, they so as to appeal to future clients and hires.knew to come to a company SOLUTIONthat shares their focus Unison worked with INTEGRITYOne Partners to revamp the firm’s image and accessibility. Designers and programmers were able toon technical design and create a new aesthetically pleasing site through the use of eye-catch- ing images and an organized presentation of information. With theimplementation: Unison. help of the Fuseon Content Management System, Unison developed an easy-to-use website to allow for efficient management straight from the firm, cutting out the need for a middleman. The success of the company speaks for itself; they just needed Unison to provide the voice with which to do it.INTEGRITYONE PARTNERS 202.337.7887 unisonagency.coM
  • 62. RESULT ABOUT UNISONWith their new revamped web presence, launched in early June, Unison delivers design, branding, interactive and strategic com-INTEGRITYOne Partners now has a website that showcases the firm’s munication services to help companies develop unique and effec-forward-thinking strategic capabilities as well as their long-term tive brands. Unlike many creative-only or strategy-only agencies,values that set them apart from their competition. In collaboration Unison’s multi-talented team of strategists, designers, writers andwith Unison, the firm has established a dynamic and visually appeal- technical developers provides a broad, 360-degree vision of eaching platform that will continue to expand their audience by attracting communications challenge.potential partners and future employees. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®INTEGRITYONE PARTNERS
  • 63. LNG Producer Consumer PUBLIC RELATIONS Movie Production Event collateral eMarketingSummitUnison fuels and launches a CHALLENGE The Abraham Group, a consulting firm founded by former Secretaryhigh profile summit meeting of Energy, Spencer Abraham, approached Unison for help in produc- ing the inaugural Liquefied Natural Gas (LNG) Producer Consumer Summit.drawing leaders from SOLUTIONaround the world to discuss At the event on June 15, 2006, Unison designed and created key ele- ments for the event: programs, signage, banners, nametags, menus,future energy supply and compliment cards, backdrops, and gifts.demand.LNG PRODUCER CONSUMER SUMMIT 202.337.7887 unisonagency.coM
  • 64. RESULT ABOUT UNISONThe high profile event drew important government officials and utility Unison delivers design, branding, interactive and strategic com-and energy industry executives. Attendees included former Federal munication services to help companies develop unique and effec-Reserve chairman, Alan Greenspan and former Nigerian Oil Minister tive brands. Unlike many creative-only or strategy-only agencies,and president of OPEC, Edmund Daukoru, among other major inter- Unison’s multi-talented team of strategists, designers, writers andnational exporters from Nigeria, Algeria, Qatar, and Egypt. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®LNG PRODUCER CONSUMER SUMMIT
  • 65. MaP International BRANDING Movie Production Web eMarketing PRINT KIOSKSCORPORATE IDENTITY AND WEB CHALLENGE MAP International (MAP) partners with governments and privateDESIGN FOR A COMPANY THAT entities to create broad-based electronic financial infrastructures to provide emerging national the same financial tools available in the de- veloped world. Looking to fully incorporate and promote their unique,STRIVES TO BRIGHTEN THE inclusive mission, MAP came to Unison to develop a new brand and web presence to highlight their electronic banking system platform.FUTURE OF THE DEVELOPINGWORLD SOLUTION Unison designed a seamless and elegant web portal for MAP, complete with a thoughtful new logo and striking visual identity. Drawing upon the concept of an incomplete infinity sign, the new MAP logo repre- sents the company’s view that the world is filled with both endless pos- sibilities and unfinished work. As a company that is constantly on the go, MAP International also tapped into Unison’s premier web-based capabilities to create a new brochure site that would allow the com- pany to bring their online platform when traveling to underdeveloped regions of the world. Implementing the new identity while also incorpo- rating the goals of the company, the new site displays vivid imagery of rural Africa and a clean, engaging layout to further demonstrate and publicize their efforts to aid underdeveloped regions.MAP International 202.337.7887 unisonagency.coM
  • 66. RESULT ABOUT UNISONSimple to use even in areas where Internet access is challenging, Unison delivers design, branding, interactive and strategic com-yet still up to date with the latest technologies, MAP was given an munication services to help companies develop unique and effec-effective website and corporate identity to enhance their reputation tive brands. Unlike many creative-only or strategy-only agencies,as a streamlined and efficient business. With Unison’s creative eye Unison’s multi-talented team of strategists, designers, writers andfor branding and design, MAP International is equipped with the tools technical developers provides a broad, 360-degree vision of eachto efficiently spread their message of rural empowerment around the communications challenge.world. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®MAP International
  • 67. Marriott International E MARKETING Movie Production eMarketingUnison’s Andy Myers CHALLENGE Assist one of the largest and best-known hoteliers in the world toproduces award wining improve and optimize its massive Web presence.messaging and cpy - banners SOLUTION Provide on-going Web strategic consulting services and creativeand micro sites - for a global direction to multiple marketing initiatives, site redesigns, technical improvements and strategic planning. Projects range in scope fromhospitality leader single marketing pages to promote specials and new property open- ings to complete overhauls of entire sections of the site.Marriott International 202.337.7887 unisonagency.coM
  • 68. RESULT ABOUT UNISONIn 2006, Marriott.com will process over $4 billion in reservations. Unison delivers design, branding, interactive and strategic com-The site is considered one of the most reliable and easiest to use in munication services to help companies develop unique and effec-the world. Works have won numerous awards and recognition in the tive brands. Unlike many creative-only or strategy-only agencies,industry and beyond. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®Marriott International
  • 69. MARTINEZ+JOHNSON BRANDING WebARCHITECTURE STATIONERY MARKETING COLLATERALAn architectural firm that CHALLENGE Martinez & Johnson Architecture (MJA) approached Unison needing aspecializes in performing new site that properly captured their unique position in the market- place. The leader in architectural design for performing arts venues, MJA needed a site that was aesthetically consistent with their designvenues works with Unison philosophy while still commercially powerful enough to make the firm enticing to prospective clients.to find the juncture oflimitless creativity and SOLUTION Unison’s team of designers were up to the task of matching MJA’selaborate detail. design philosophy online. The new site reflects MJA’s expertise and impressive record with creating new venues as well as meticulously restoring older buildings, maintaining their historicity while making them technically modern. Strategic copywriting by Unison’s team made MJA’s message more focused and compelling, but it is really the vivid imagery of previous MJA projects that speaks for itself.MARTINEZ+JOHNSON ARCHITECTURE 202.337.7887 unisonagency.coM
  • 70. Unison found the optimal balance between creating a new message ABOUT UNISONfor MJA and standing back and allowing the beauty and elegance of Unison delivers design, branding, interactive and strategic com-MJA’s venues to emerge naturally. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers andRESULT technical developers provides a broad, 360-degree vision of eachUnison developed a new consistent brand identity for MJA, one that communications challenge.is centered around the elegance of MJA’s work and the technicaland creative expertise of their organization. Unison paid homage to CONTACTthe stylistic precision of MJA’s talented team with the sophisticated 1010 Wisconsin Ave., NWaesthetic of our own online creation. Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®MARTINEZ+JOHNSON ARCHITECTURE
  • 71. Middle East International Communications Movie Production PUBLIC RELATIONS eMarketingFilm FestivalUNISON MAKES Challenge Unison was contracted to direct communications and public relationsCOMMUNICATING AND for the inaugural Middle East International Film Festival, held in Abu Dhabi, United Arab Emirates. Unison worked with MEIFF staff to cre- ate a communications strategy that would establish the Festival as aPUBLICIZING A LAVISH premier event in the global community in only its first year.EVENT ON A GLOBAL SCALE Solution Patrice Samara, Unison’s Executive Director of Strategic Communi-POSSIBLE. AMBITIOUS IDEAS cations, worked closely with Festival Executive Director Nashwa Al- Ruwaini crafting all internal and external communications and publicMET WITH A CLEAR PLAN FOR relations strategies, as well as the MEIFF Daily, the festival news- paper. Unison led a team of 20 staff in a bilingual English and ArabicEXECUTION. press office. Interacting daily with Festival staff, entrants, and VIPs such as Harvey Weinstein, Paul Haggis, and Branco Lustig, Unison managed press corps needs and press operations, including the film festival staple: opening and closing red-carpet events.MEIFF 202.337.7887 unisonagency.coM
  • 72. RESULT ABOUT UNISONThe Festival received over 500 press accreditation requests and ap- Unison delivers design, branding, interactive and strategic com-proximately 375 - 400 press members attended, including an equal munication services to help companies develop unique and effec-mix of English and Arabic outlets. The unparalleled success of the tive brands. Unlike many creative-only or strategy-only agencies,first year of a new film festival was supported by the tireless work of Unison’s multi-talented team of strategists, designers, writers andUnison staff in disseminating all vital information to the press corps technical developers provides a broad, 360-degree vision of eachand the close relationship of Unison with top Festival officials to cre- communications challenge.ate a communication strategy that highlighted the importance of theMiddle East in the global film community. The impact of the first edi- CONTACTtion of the MEIFF was noticed not only in Middle East cinema circles 1010 Wisconsin Ave., NWbut throughout the world entertainment industry. Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®MEIFF
  • 73. Museum of Arts & Design PUBLIC RELATIONS Movie Production eMarketing(MAD)Unison’s Patrice Samara CHALLENGE With very short notice, we were requested to production manage theproduces a world-class gala on-site and create a visual identity for the museum’s annual ben- efit gala and live auction.event to celebrate the SOLUTIONMuseum’s history and new For the annual event, which celebrates those individuals who have advanced the field of arts and design, we created dynamic videohome at 2 columbus circle in profiles for each honoree. Those honored this year were Paul R. Charron, Chairman and CEO of Liz Claiborne, Inc., Michael Graves,new york city. an internationally known contemporary architect and designer, and Ruth Duckworth, one of Americaπs leading ceramic artists. We also produced auction visuals and an additional animation video depicting renderings of the Museum’s new building at 2 Columbus Circle, NYC.The Museum of Arts & Design 202.337.7887 unisonagency.coM
  • 74. RESULT ABOUT UNISONA successful, well run Gala and Auction raising an unprecedented Unison delivers design, branding, interactive and strategic com-funds for the Museum. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®The Museum of Arts & Design
  • 75. NETASPX Web E-MarketingAPPROACHABLE, EASY TO CHALLENGE How to set about re-imagining and updating the brand and website ofNAVIGATE SITE WELCOMES a leader in the “software as a service” industry while remaining true to what went before.CUSTOMERS. WHERE INNOVATIVE SOLUTIONSOFTWARE MEETS CUTTING EDGE Unison completely revamped netASPx’ web presence to reposition the brand as the clear leader in SAAS. Unison chose a soft, but or-DESIGN. ganic color palette that modernized the netASPx brand and positions it with a more personal—less mechanical—look. RESULT The new site establishes netASPx organically as a company that can help other companies succeed—the earthier color palette implies growth, the cleaner design conveys confidence and expertise.NETASPX 202.337.7887 unisonagency.coM
  • 76. ABOUT UNISON Unison delivers design, branding, interactive and strategic com- munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®NETASPX
  • 77. Overland Capital web Movie Production eMarketingNOBILITY AND CONFIDENCE IN Challenge Overland Capital, a Boston-based international investment company,INVESTING. UNISON CREATES needed a new Web presence to reflect their strong, substantial, capable brand identity. Unison recognized the need to create a site that balances austere elegance with maximal functionality, and alsoA SITE FOR A LEADING allowed the finance-focused staff at Overland to maintain complete control to update the site without a full-time Web specialist.INVESTMENT, REAL ESTATE, ANDEQUIPMENT LEASING COMPANY. Solution Unison produced www.overlandcapital.com, a new site that offers prospective customers a compact yet exhaustive overview of the ser- vices Overland offers and the unique benefits of partnering with the company. The clean, elegant design reflects Overland’s distinguished, noble brand image and distinctive identity. The Web presence lever- ages Overland’s brand equity and demonstrates to Overland’s target customer segments why Overland’s differential advantage meansoverland capital Project Date_2008 202.337.7887 unisonagency.coM
  • 78. no one else can match Overland in meeting customer needs. The ABOUT UNISONsite implementation included Unison’s proprietary, intuitive content Unison delivers design, branding, interactive and strategic com-management system, Fuseon®, to allow Overland ultimate in control munication services to help companies develop unique and effec-over the site content. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of eachRESULT communications challenge.Unison’s collaboration with Overland produced a distinctive newWeb presence that communicated Overland’s unique image to its CONTACTtargeted prospective customers. By using Fuseon, Overland was 1010 Wisconsin Ave., NWable to continually update the content and design of its site without Suite 400needing a full-time site specialist on staff. Armed with a diverse suite Washington, DC 20007of features that could be accessed from anywhere with an Internetconnection, Fuseon provided the ultimate in ease of use and flexibility Patrice Samarafor a firm looking to maximize its exposure in a non-technical field. Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®overland capital Project Date_2008
  • 79. Pepper Hamilton LLP PUBLIC RELATIONS Event collateralA national energy CHALLENGE Pepper Hamilton LP, a multi-practice law firm, hosted the Energy andconference delivered Environmental Policy Outlook: Business Implications and Investment Opportunities conference at the Ronald Reagan Building in Washing- ton, DC. The national energy conference was co-sponsored with Theand infused with Unison’s Abraham Group, an international strategic consulting firm headed by former Secretary of Energy, Spencer Abraham.creativity. Result: asuccessful event lighting SOLUTION Unison delivered a complete package of branded materials for thethe path to a more efficient event. Unison designed the conference’s identity, a mosaic of energy and nature photos that embody the conference’s overall themes:future. energy and environmental legislation, investments, project finance, federal and state regulatory activity, cross-border implications, and geopolitical considerations. Unison then designed and produced save-the-date cards, invitation kits, programs, brochures, banners, and other print materials.PEPPER HAMILTON LLP 202.337.7887 unisonagency.coM
  • 80. RESULT ABOUT UNISONThe day long event was a success. With over 25 energy experts pres- Unison delivers design, branding, interactive and strategic com-ent, including the Honorable Dirk Kempthorne and the U.S. Secretary munication services to help companies develop unique and effec-of the Interior, the conference featured several well-attended and tive brands. Unlike many creative-only or strategy-only agencies,informative panel sessions. Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®PEPPER HAMILTON LLP
  • 81. SHARAM WebUNISON DISPLAYS SHARAM’S OVERVIEW Sharam Tayebi, also known as Sharam, is an Iranian-American pro-SIGNATURE SOUNDTRACK IN A gressive house DJ and producer who comprises one half of the Gram- my award-winning DJ/production duo, Deep Dish. When Anousheh Ansari made her historic space flight as the first female private spaceVIBRANT MICROSITE TO SUPPORT traveler and the first astronaut of Iranian descent, Sharam provided the score.ANOUSHEH ANSARI’S’ HISTORICSPACE FLIGHT.

 CHALLENGE Deep Dish turned to Unison to create a microsite for their recording, “Be the Change,” which needed to draw upon both Ansari’s Iranian- American heritage and Deep Dish’s signature, ultra-modern sound.SHARAM 202.337.7887 unisonagency.coM
  • 82. SOLUTION ABOUT UNISONThe Unison-designed microsite reflects the creativity, vision, and his- Unison delivers design, branding, interactive and strategic com-torical significance of the moment, producing an enveloping environ- munication services to help companies develop unique and effec-ment that captures the attention of viewers and listeners. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®SHARAM
  • 83. SILVERHAZE BRANDING Web EXTRANETUNISON BRINGS A NEW IDENTITY CHALLENGE Silverhaze Partners, a highly diversified private equity investmentTO A FORWARD-THINKING, house based jointly in McLean, Virginia, and Doha, Qatar, needed a personality and website that encapsulated both their diverse invest- ments and forward-thinking strategies while also presenting a strongCONTINUALLY MODERNIZING, global presence.PRIVATE EQUITY FUND ON A SOLUTIONGLOBAL SCALE. Unison completely revamped Silverhaze’s corporate identity with a new logo, full range marketing materials, and a new website www. silverhazepartners.com featuring a lean, but powerful client extranet. The logo, a take on the concept of infinity based on Silverhaze’s initial letter S, represents the possibilities of Silverhaze’s investment model as a direct result of their diversified portfolios. The color palette of earthy and austere tones harmonizes with the firm’s commitment to prudence, modernity and an innovative investment philosophy.SILVERHAZE 202.337.7887 unisonagency.coM
  • 84. RESULT ABOUT UNISONIn the end, Silverhaze’s identity is a clean and simple solution that Unison delivers design, branding, interactive and strategic com-creates a revitalized and modern identity, which encapsulates the munication services to help companies develop unique and effec-personality of this small but powerful investment firm known for tive brands. Unlike many creative-only or strategy-only agencies,sharp investments that deliver outstanding financial returns and Unison’s multi-talented team of strategists, designers, writers andbusiness relationships. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®SILVERHAZE
  • 85. SMITHSONIAN ENVIRONMENTS PACKAGINGUNISON AND THE SMITHSONIAN CHALLENGE The Smithsonian American Art Museum and National Portrait GalleryWORK TOGETHER TO CREATE is one of the nations most beloved art institutions. The Smithsonian offers visitors a memorable experience both in its remarkable collec- tions of art and in the careful attention to detail in every element in theA REVITALIZED CAFE AND GIFT museum. Acknowledging the need for a revitalized café and gift shop, the Smithsonian relied upon Unison’s insight and creative sensibilitiesSHOP, WHILE PRESERVING THE to ensure an experience in keeping with its respected place at the top of American museums.INSTITUTION’S IMAGE AS A TOP SOLUTIONAMERICAN MUSEUM. Unison sought to give the space a vigorous, fresh appearance, while remaining consistent with the noble look of the historic building. As a logo, Unison proposed a classical pattern element derived from an existing tile in the museum flooring. Unison also designed a perimeter banner composed of traditional black and white photographs, with text in a sophisticated font. The packaging created by Unison reflects simi- lar design elements to compliment the overall brand impression.SMITHSONIAN 202.337.7887 unisonagency.coM
  • 86. RESULT ABOUT UNISONUnisons conceptions for the Smithsonians café and store embody the Unison delivers design, branding, interactive and strategic com-institution’s exemplary and comprehensive commitment to art and munication services to help companies develop unique and effec-aesthetics, while maintaining the museum’s highly respected image. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®SMITHSONIAN
  • 87. Suitelinq interface Movie Production eMarketingGUI DESIGN FOR A NEW IN- CHALLENGE SuiteLinq, an entertainment technology and media company thatROOM HOTEL ENTERTAINMENT combines technology with content to provide hotel guests with in- room entertainment, needed an aesthetically appealing front end to showcase their technology and make it user-friendly. With an effec-SYSTEM. FUNCTIONALITY AND tive GUI, SuiteLinq would be able to get buy-in from hotel clients to install their technology in rooms.AESTHETICS, FROM THE TV TOTHE COMPUTER TO THE PDA, IN SOLUTION Unison designed the Graphical User Interface (GUI) that facilitatesONE CONSISTENT STYLE. ease of use of the SuiteLinq system while also being accessible on multiple formats. SuiteLinq’s clients are modern hotels and its end- users are increasingly tech-savvy, so a modern and intuitive design was a must. Unison created a GUI theme that is not only sleek, but flows between menus and content easily to maximize functionality. More importantly, the in-room entertainment menus are not limitedsuitelinq 202.337.7887 unisonagency.coM
  • 88. to TVs. As hotel guests see their communication and entertainment ABOUT UNISONtechnologies converge, multi-platform design is important. With that Unison delivers design, branding, interactive and strategic com-in mind, Unison’s design translates seamlessly between television, munication services to help companies develop unique and effec-computer, or PDA/smartphone screen. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of eachRESULT communications challenge.With a new, streamlined GUI, SuiteLinq was able to make its valueoffering more credible to hoteliers by showing that the system was CONTACTsimple to learn and use for hotel guests of all stripes. 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®suitelinq
  • 89. SUSHIKO BRANDING WebPHILOSOPHY, DESIGN, CUISINE. CHALLENGE Client is a Washington, DC restaurant specializing in New JapaneseWRAPPED TOGETHER: UNISON cuisine, a modern take on traditional sushi and other fare with a local-to-DC flair. In line with the restaurant’s opening of a second lo- cation in Maryland, a new site was needed to convey the restaurant’sBRINGS A FRESH APPROACH unique atmosphere and menu to its upscale audience.TO SUSHIKO. SOLUTION Unison looked to some of the top sushi restaurants in the world for inspiration. Because Japanese art and cuisine are highly influenced by a unique philosophy, the Unison web design team incorporated elements of Eastern art and design into the new Sushiko site. The site not only explains the culinary philosophy behind the restaurant, but also its history in the DC community. The primary focus of the site, however, is the cuisine itself. The menus on the site are juxtaposed against vivid high-resolution images of the Sushiko executive chef’sSUSHIKO 202.337.7887 unisonagency.coM
  • 90. creations to demonstrate the quality ingredients and intricate detail ABOUT UNISONthat goes into every Sushiko plate. Unison delivers design, branding, interactive and strategic com- munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies,RESULT Unison’s multi-talented team of strategists, designers, writers andWith Sushiko’s tradition-meets-modern approach to sushi and other technical developers provides a broad, 360-degree vision of eachJapanese cuisine, a new dynamic website was the perfect comple- communications challenge.ment to a strong brand. The Unison-designed site will go live in earlyJanuary 2009 as a central part of Sushiko’s brand strategy as they CONTACTcontinue to expand and increase the number of people who have 1010 Wisconsin Ave., NWexperienced the Sushiko philosophy. Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®SUSHIKO
  • 91. SWEETGREEN branding SIGNAGE ENVIRONMENTSINTERIOR SIGNAGE AND DESIGN Challenge To establish a brand identity for an upscale salad and health food res-FOR A UNIQUE RESTAURANT. taurant, equipped with limited wall space, to open in the Georgetown neighborhood of Washington DC in June 2007.UNISON DESIGNS RETAIL SolutionENVIRONMENTS TO MATCH THE Unison developed a logo that embodies the stylistic philosophy behind Sweetgreen’s business: to provide delectable salads and other healthyCREATIVE VISION OF FOUR YOUNG food options. Responding to the challenge of limited wall space, Unison designed the restaurant’s interior signage, graphics and menus withENTREPRENEURS. an eye toward simplicity and sophistication as well as the strategic use of space. Designing the building architecture and interior, headed by CORE, a comprehensive team of architects and designers, also called for a creative response to the challenge of restricted space. “We worked in tandem with Unison to strategically integrate the strong graphics with the design concept for this prototype. With the brandingSWEETGREEN 202.337.7887 unisonagency.coM
  • 92. and design ‘kit of parts,’ Sweetgreen can essentially be implemented ABOUT UNISONinto any space, in any configuration.” Cassandra R. Cullison, AIA, LEED Unison delivers design, branding, interactive and strategic com-AP, Senior Project Manager for Sweetgreen. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers andRESULT technical developers provides a broad, 360-degree vision of eachSweetgreen is positioned as a new restaurant infused with both communications challenge.originality and sophistication in a world where providing healthy foodcan be revolutionary. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®SWEETGREEN
  • 93. THE ABRAHAM GROUP BRANDING Web BROCHURE ENVIRONMENTSAusterity and experience CHALLENGE When former Secretary of Energy and U.S. Senator Spencer Abrahamare the key for an resigned from the Bush Administration, he quickly formed a new company to advise international companies on business development, marketing, regulatory matters, government affairs, policy creationenergy-focused strategic and communications strategies in the US and other key international markets.consulting firm. Unisoncommunicates these valued SOLUTION Unison strived to capture the remarkable breadth of Mr. Abraham’straits in a new brand experience and the depth of his knowledge through a strong serif font and rich blue color palette. A website and respective collaterals fol-strategy. lowed that firmly carry forth the Abraham Group (TAG) brand.THE ABRAHAM GROUP 202.337.7887 unisonagency.coM
  • 94. RESULT CONTACTThe identity projects The Abraham Group’s expertise, experience and 1010 Wisconsin Ave., NWcapabilities. Today, TAG and Unison have formed a business alliance Suite 400with Unison providing branding and marketing expertise to a mutual Washington, DC 20007client group. Patrice Samara Executive Director of Strategic CommunicationsABOUT UNISONUnison delivers design, branding, interactive and strategic com- P. 202.337.7887munication services to help companies develop unique and effec- E.patrice@unisonagency.comtive brands. Unlike many creative-only or strategy-only agencies,Unison’s multi-talented team of strategists, designers, writers andtechnical developers provides a broad, 360-degree vision of eachcommunications challenge. ®THE ABRAHAM GROUP
  • 95. The Environment agency media kit Movie Production brochure eMarketingabu dhabi (ead)TELLING THE STORY OF AN CHALLENGE The Environment Agency of Abu Dhabi (EAD) needed a media kit toUNLIKELY SURVIVOR, AND publicize the efforts of its Emirates Center for Wildlife Propagation (ECWP) to save the endangered houbara bustard. This rare bird is a valuable part of the ecosystem in the Middle East and Near Asia, butTHE DEDICATED EFFORTS has seen its numbers dwindle to habitat loss and overhunting.OF CONCERNED INDIVIDUALS TO SOLUTION Under the narrative theme “A Survivor’s Tale,” Unison producedBRING AN ANIMAL BACK FROM stunning marketing collateral telling the story of the effort to save the houbara. Visually arresting National Geographic images of the bird,THE BRINK OF EXTINCTION. as well as images of the ECWP’s world-class facilities, are found throughout a 28-page booklet and four-page brochure, accompany- ing an enthralling story of a bird’s survival in one of the harshest desert climates found on earth, and the dedicated efforts of a group of individuals and the Environment Agency of Abu Dhabi to bring the bird back to prominence.EAD 202.337.7887 unisonagency.coM
  • 96. RESULT ABOUT UNISONUsing “A Survivor’s Tale” as the centerpiece of its promotional efforts, Unison delivers design, branding, interactive and strategic com-the EAD has been able to raise awareness of the efforts to save the munication services to help companies develop unique and effec-houbara and define itself as a leading government agency on conser- tive brands. Unlike many creative-only or strategy-only agencies,vation efforts in the Middle East. The materials have had significant Unison’s multi-talented team of strategists, designers, writers andpositive effect on media and general public audiences alike. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®EAD
  • 97. The Milk Shake Factory branding Movie Production web eMarketing packaging ENVIRONMENTS ChallengeWEB AND LOGO DESIGN FOR Having delivered outstanding product packaging and brand identity results to Pittsburgh-based confectionary Edward Marc Chocolatier,A NEW DESSERT EXPERIENCE. the Unison team and Edward Marc management teamed up again to design a new identity for Edward Marc’s sister company, The MilkNOSTALGIA THROUGH A STRAW. Shake Factory. The Milk Shake Factory, an ice cream and milkshake parlor also in Pittsburgh, was designed to be a throwback, a testa- ment to the old days of soda fountains and neighborhood ice cream shops. Unison’s design and strategy team was tasked with creating a new visual identity, packaging campaign, retail environment, and website that blends nostalgia for the traditional with modern quality and panache. Solution After conducting an extensive brand audit, Unison staff set out to create an identity and website that appropriated antique imagery with the new functionality of a 21st-century website. In designing the newsuitelinq 202.337.7887 unisonagency.coM
  • 98. retail signage and product packaging, Unison’s team understood the ABOUT UNISONrisk of creating a nostalgia brand: the brand has to be authentic to Unison delivers design, branding, interactive and strategic com-the older customer segment who remembers the ice cream foun- munication services to help companies develop unique and effec-tain of the 1950s while still being novel and interesting in its modern tive brands. Unlike many creative-only or strategy-only agencies,application to attract younger customers who are only familiar with Unison’s multi-talented team of strategists, designers, writers andice cream in its modern form, when household refrigeration became technical developers provides a broad, 360-degree vision of eachwidespread and made ice cream something you bought by the gallon communications challenge.and stored in the freezer. CONTACT 1010 Wisconsin Ave., NWRESULT Suite 400By incorporating a contemporary twist on the existing art deco Washington, DC 20007trademark, Unison created an identity for The Milk Shake Factorythat will resonate with customers of all ages. The logo represents the Patrice Samaraconsistency of quality seen in the Factory’s product base and service, Executive Director of Strategic Communicationsand balances tradition with modern design and approach. The newMilk Shake Factory website – www.themilkshakefactory.com - P. 202.337.7887incorporates images of historic Pittsburgh to further accentuate the E.patrice@unisonagency.comnostalgic identity of The Milk Shake Factory. ®suitelinq
  • 99. THe new republic media kit Movie Production video eMarketingNEW MEDIA FOR ONE OF THE Challenge The New Republic (TNR), one of the most respected leaders in politi-MOST TRUSTED NAMES IN cal journalism, met a conflict as it entered the new media age: how to balance the austere tradition of its magazine with the demands of a new digital mediascape. The magazine needed to highlight how it hadNATIONAL NEWS AND OPINION. transformed from a print-only entity to a multifaceted media pres- ence that maintained a vibrant membership in the online community.UNISON DESIGNS A MARKETINGKIT FOR THE NEW MEDIASCAPE Solution Unison produced a new comprehensive media kit that drew on theWORTHY OF THE NEW REPUBLIC history and tradition of The New Republic while also projecting a for- ward-thinking image that promises that TNR’s trademark intelligentNAME. analysis will find a niche in the new online media, even as it competes against superficial knee-jerk news sources. Along with being fresh and dynamic, the new image for TNR draws on the magazine’s nearly century-long tradition of credibility, a unique point of differentiation that many of its competitors can’t match.The new republic 202.337.7887 unisonagency.coM
  • 100. RESULT ABOUT UNISONThe new materials captured TNR’s essence as the leading journal Unison delivers design, branding, interactive and strategic com-of opinion in the United States. The video included in the media kit munication services to help companies develop unique and effec-highlighted TNR’s influence in American politics and culture and tive brands. Unlike many creative-only or strategy-only agencies,reminds its audience that TNR is indispensable for the public and Unison’s multi-talented team of strategists, designers, writers andpolicymakers alike. The collateral as a whole projects the strong im- technical developers provides a broad, 360-degree vision of eachage of a magazine long respected for its tenacity, intellectualism, and communications challenge.nonconformity that is transitioning into a new media era. TNR, withthe help of Unison, has carved out an identity in the space between CONTACTthe past and the future, and with this new media kit both its history 1010 Wisconsin Ave., NWand its prospects for the future are captured brilliantly. Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®The new republic
  • 101. TRANSATLANTIC ACADEMY BRANDING WebNEW DYNAMIC WEBSITE TO CHALLENGE The client, a leading nonpartisan public policy tank dedicated toPUBLICIZE EVENTS, RESEARCH increasing trans-Atlantic dialogue and cooperation between the US and Europe, launched a new initiative, the Transatlantic Academy, a scholarly forum of fellows based in Washington, DC designed to hostAND PUBLICATION OUTPUT. events and generate research and publications on key issues facing the US and Europe, including immigration and the role of Turkey inPUTTING THE INTERNATIONAL IN Europe and the world. The initial session of the Academy convened in fall 2008 with six intellectuals from both sides of the Atlantic. TheINTERNET COMMUNICATIONS. Academy required a dynamic website to publicize its events and research and publication output. SOLUTION Unison designed a comprehensive new visual identity and Web presence for the Academy. In line with the German Marshall Fund’s austere and intellectual tradition, the site gives prominent display toTRANSATLANTIC ACADEMY 202.337.7887 unisonagency.coM
  • 102. the issues to be researched by the Academy. Profiles of the fellows ABOUT UNISONhighlight the extensive experience and intellect on hand to the Acad- Unison delivers design, branding, interactive and strategic com-emy. The gallery and press sections serve as important tools for the munication services to help companies develop unique and effec-work of the Academy and its fellows to be put on display. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of eachRESULT communications challenge.The Transatlantic Academy will reach full force in the early stages of2009 with the first publication of its fellows’ research. The Academy’s CONTACTnew site will give it an intuitive public face and a global reach to pub- 1010 Wisconsin Ave., NWlicize its important efforts in increasing dialogue between two world Suite 400powers, the US and Europe. Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®TRANSATLANTIC ACADEMY
  • 103. Tynan Website Movie Production eMarketing packagingCoffee & Tea identity collateral ENVIRONMENTSTYNAN COFFEE & TEASleek and modern, warm CHALLENGE Tynan Coffee and Tea, a new coffeehouse emerging in a marketand soothing. The perfect populated by conveyer-belt chains and mom-and-pop local shops, called upon Unison to build an exceptional identity for their brand. Tynan Coffee and Tea offers a new, modern take on the traditionalblend by Unison resulting in coffeehouse. Serving a wide array of products, from coffee drinks and loose-leaf teas to breakfast, Tynan Coffee and Tea looked to positiona coffee house you can’t fall itself as an upscale, yet approachable coffeehouse that would appeal to a broad spectrum of consumers. Whether looking for a quick biteasleep in. to go or a comfortable and inviting escape, Tynan Coffee and Tea aims to be a sanctuary. SOLUTION After extensive research on brand value, market position, and target consumers, Unison developed a comprehensive campaign to launch the brand and attract new customers. At the core of the new identity is a unique logo. Inspired by the swirls of coffee in the foam of a well- made cappuccino, this intriguing design hints at Tynan’s sleek and sophisticated approach. To reinforce their new identity, Unison repli- cated the logo into wall graphics as well as interior and exterior sig-tynan coffe & tea 202.337.7887 unisonagency.coM
  • 104. nage. This pattern further carried over to Unison’s design of Tynan’s ABOUT UNISONcorporate stationery and print collateral, extending and solidifying Unison delivers design, branding, interactive and strategic com-the unified campaign. “Visually, we wanted to create a solid design munication services to help companies develop unique and effec-campaign that took the elements of the brand’s new logo and applied tive brands. Unlike many creative-only or strategy-only agencies,them to the overall in-store environment to create a cohesive and Unison’s multi-talented team of strategists, designers, writers andsophisticated atmosphere,” said Sara Lin, Senior Designer at Unison technical developers provides a broad, 360-degree vision of eachAgency. In collaboration with Tynan’s partner GTM Architects, Unison communications challenge.delivered an environment of rich textures, colors, and materials todevelop a space that was sleek and modern, yet warm and sooth- CONTACTing. Lastly, Tynan Coffee and Tea company also called upon Unison’s 1010 Wisconsin Ave., NWinnovative web-based capabilities to create a comprehensive website Suite 400visually showcaing the logo and brand identity, which will ultimately Washington, DC 20007serve as an online meeting place for Tynan fans just as the coffee bar/restaurant is a meeting place in the real world. Patrice Samara Executive Director of Strategic CommunicationsRESULT P. 202.337.7887With Unison’s guidance, Tynan is carefully differentiated in the mar- E.patrice@unisonagency.comket as a high-end yet inviting and family-friendly coffeehouse thatbrings fast and knowledgeable service and a warm atmosphere to theWashington, DC area. ®tynan coffe & tea
  • 105. UAE Embassy media kit Movie Production brochure eMarketingBRINGING AN IMPORTANT Challenge Working through the Harbour Group, Unison engaged with the UnitedMESSAGE OF UNDERSTANDING Arab Emirates (UAE) to familiarize Americans with the expanding relationship between the United States and UAE.AND OPENNESS BETWEEN TWO SolutionGREAT CULTURES. UNITED IN SO Unison created a comprehensive marketing kit that includes an elegant three panel portfolio that warehouses a fold-out timelineMANY WAYS. highlighting significant interactions and advancements between the United States and UAE. The kit also includes a factual brochure with a concise narrative of the relations between the two allies, while spotlighting economic and historic milestones in the UAE’s meta- morphosis into a vibrant economy with world-class infrastructure. The kit exudes elegance and simplicity through a palette of solid deep colors that catch the eye and unify the portfolio. The materials all bear an intricate mosaic motif that emphasizes the UAE’s rich heritage.UAE Embassy 202.337.7887 unisonagency.coM
  • 106. RESULT ABOUT UNISONUnison delivered a handsome package that sheds light on the impor- Unison delivers design, branding, interactive and strategic com-tant strategic relationship between the US and the UAE. munication services to help companies develop unique and effec- tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®UAE Embassy
  • 107. united nations web Movie Production eMarketinggeneral assemblySTRATEGIC COMMUNICATIONS Challenge Her Excellency Sheikha Haya Rashed Al Khalifa, former Legal AdvisorSERVICES FOR THE WORLD’S to the Royal Court in the Kingdom of Bahrain, was elected President of the 61st session of the United Nations General Assembly. Based on Unison’s success as developers of the Bahrain “Gateway to the Gulf”FOREMOST GOVERNANCE web portal and outreach Initiatives, Her Excellency’s office contacted Unison to develop a Web-based content management system toINSTITUTION. MESSAGE STRATEGY handle the publishing of a multilingual newsletter. Her Excellency’s staff needed an efficient and easy-to-use online mechanism to sendWITH A TRULY GLOBAL IMPACT. the newsletter to targeted groups. Solution Unison became strategic consultants to the President’s office for in- ternal and external communications with on-going, daily involvement and supervision. Unison designed and developed a dynamic publish- ing tool for the President’s office’s bilingual (Arabic and English)united nations general assembly 202.337.7887 unisonagency.coM
  • 108. online newsletter. The online system allowed the staff to have com- ABOUT UNISONplete editorial and administrative control of the newsletter content. In Unison delivers design, branding, interactive and strategic com-addition, the system provided an efficient and secure way to manage munication services to help companies develop unique and effec-recipient lists for the newsletter and other e-mail communications. tive brands. Unlike many creative-only or strategy-only agencies,Unison then helped Her Excellency’s office handle publicity, facilitat- Unison’s multi-talented team of strategists, designers, writers anding several outreach events and receptions for the President. technical developers provides a broad, 360-degree vision of each communications challenge.RESULT CONTACTWith Unison’s strategic approach to an online system, editing, review- 1010 Wisconsin Ave., NWing and sending communications, we have fulfilled and exceeded Suite 400the office’s goals. In addition, Unison has maintained an on-going Washington, DC 20007presence throughout the President’s tenure at the United Nations.Additionally, in order to heighten awareness of the importance of her Patrice SamaraMission for the year, Unison successfully nominated Her Excellency Executive Director of Strategic Communicationsfor the first Ellis Island Medals of Honor Global Humanitarian Award. P. 202.337.7887 E.patrice@unisonagency.com ®united nations general assembly
  • 109. US Algeria Student PUBLIC RELATIONS Movie Production eMarketingVideoconferenceBRINGING CHILDREN TOGETHER CHALLENGE Improve relations between U.S. and Islamic nations by bringing stu-THROUGH THE POWER OF dents together via technology. 

TECHNOLOGY, IN HOPES OF SOLUTION Unison and the Algerian Press Service, Algeria’s news agency, spon-CREATING A BRIGHTER FUTURE sored a groundbreaking videoconference between students at PS 56Q (The Harry Eichler School) in New York City and fellow studentsBETWEEN TWO NATIONS. of the Centre de Loisirs Scientifiques, which is an after-school center in Algiers, Algeria that focuses around science and technology. The videoconference utilized the NASAs Digital Learning Network Cur- riculum. As a part of their “A Place in Space: Space Food” lesson plan, each student presented what food items they would like to have in space. This event allowed students to share their ideas and respective cultures in an effort to develop new friendships through the common interest of space. 
 Unison called upon its deep network of partners, clients and colleagues to host and promote the event.us Algeria Student Videoconference 202.337.7887 unisonagency.coM
  • 110. RESULT ABOUT UNISONThrough this event, Unison demonstrated its deep commitment to Unison delivers design, branding, interactive and strategic com-international peace and friendship. This effort, and others like it in the munication services to help companies develop unique and effec-near future, will promote global youth outreach through Science edu- tive brands. Unlike many creative-only or strategy-only agencies,cation. The event has been a resounding success and has garnered Unison’s multi-talented team of strategists, designers, writers andpress coverage in both regions as a sign of improving relations and a technical developers provides a broad, 360-degree vision of eachcommitment to the future. 
 communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®us Algeria Student Videoconference
  • 111. US-BBC IDENTITY Movie Production WEBSITE eMarketing BROCHUREWith the help of Unison’s CHALLENGE Further broadening its international client base, Unison took on thestrategic and creative eye, challenge of producing a dynamic corporate identity and website for the newly formed US-Bahrain Business Council (USBBC). As an international forum for members to address bilateral US-Bahrainithe US-Bahrain Business business relations, the USBBC needed cohesive and innovative branding combined with web development to foster growth of tradeCouncil struts a new and investment between the two nations, and to ramp up outreach to potential council members.brand identity and website, SOLUTIONpromoting a positive The Unison-designed USBBC logo takes its colors from the flags of both nations to convey a sense of unity that is at the core of theeconomic partnership. USBBC. Drawing upon the two countries’ diversity and the coun- cil’s initiative, Unison developed a logo that illustrates the idea of creating opportunity from nothing. To introduce their new identity and build awareness, Unison developed an engaging website to deliver information about the council as well as events and news about trade missions and other initiatives between the countries. To further complement the new design, Unison equipped the site withUS-BBC 202.337.7887 unisonagency.coM
  • 112. an innovative content management system, allowing the client to ABOUT UNISONeasily update the site’s information. The USBBC likewise tapped into Unison delivers design, branding, interactive and strategic com-Unison’s premiere event management services. Collaborating with munication services to help companies develop unique and effec-the US Chamber of Commerce, the leading voice of business in the tive brands. Unlike many creative-only or strategy-only agencies,United States, Unison planned events to highlight the launch of the Unison’s multi-talented team of strategists, designers, writers andUSBBC as well as the historic meeting between the USBBC and the technical developers provides a broad, 360-degree vision of eachCrown Price of Bahrain in Washington D.C. in early March, 2007. communications challenge.RESULT CONTACTWith the help of Unison’s strategic and creative eye, the US-Bahrain 1010 Wisconsin Ave., NWBusiness Council is now equipped with a strong brand identity and Suite 400website that successfully promotes the positive economic partner- Washington, DC 20007ship between the two countries, leading to an encouraging outlookfor future relations. With the success of the Unison-led events, the Patrice SamaraUSBBC gained recognition, ultimately strengthening the economic Executive Director of Strategic Communicationsalliance between the United States and the Kingdom of Bahrain. P. 202.337.7887 E.patrice@unisonagency.com ®US-BBC
  • 113. US Green Building Council Web TOOLS Movie Production eMarketingUNISON CREATES FRESH CHALLENGE With the need for environment-friendly architecture rising, the na-INNOVATIVE WEB TOOLS TO tion’s leading association for green building awareness, the U.S. Green Building Council (USGBC), tapped Unison’s skilled interface design and development capabilities to update and create new onlinePROMOTE THE USGBC’S NEW applications. Specifically, the USGBC needed an innovative way to promote their newly published line of reference guides to help pro-LEED CERTIFICATION METHOD. mote eco-friendly building practices worldwide.LEADING THE WAY TO A SOLUTION To kick-off the web application design, Unison created a series ofGREENER ERA. head turning banner ads promoting the new version of the reference guides. Featuring a catchy tagline, the ads place consumers just an easy click away from buying the guides. In addition to the ban- ner ads, Unison developed a new interactive web tool to explain the USGBC’s LEED rating system. The new design was driven by the need to familiarize users with the LEED system, including its various credit categories as well as the point system used to measure a building design’s green factor. To achieve this goal while engaging the viewers,US Green building council 202.337.7887 unisonagency.coM
  • 114. Unison developed a web application that equated the rating system ABOUT UNISONwith a nutrition label, similar to those found on most food items. “Our Unison delivers design, branding, interactive and strategic com-vision for the LEED application design was to take something that munication services to help companies develop unique and effec-consumers are familiar with and encounter every day, and incorpo- tive brands. Unlike many creative-only or strategy-only agencies,rate the LEED criteria to raise awareness around how to build green,” Unison’s multi-talented team of strategists, designers, writers andnoted Unison Creative Director R. Julius Talvik. Unison also created a technical developers provides a broad, 360-degree vision of eachrotating guide web application, placed prominently on the company’s communications challenge.website homepage. Featuring various USGBC events and the intro-duction of the new LEED and reference guides, the application will CONTACTserve as a map for the users to quickly access the most important 1010 Wisconsin Ave., NWareas of USGBC’s site. With Unison’s innovative Flex-based technol- Suite 400ogy, all the web applications are easily configurable by the client, and Washington, DC 20007content updates can be made effortlessly. Patrice SamaraRESULT Executive Director of Strategic CommunicationsThrough their partnership, Unison and the USGBC were able to createa clear and cohesive series of web applications that will serve to edu- P. 202.337.7887cate the public about the benefits and logistics of building a sustain- E.patrice@unisonagency.comable future for our nation, while helping USGBC sell more guides. ®US Green building council
  • 115. US-UAE BUSINESS COUNCIL BRANDING Web EVENT PRODUCTION E-MARKETINGDESIGNING A SITE THAT CHALLENGE To establish a brand identity for the US-UAE Business Council, thatHIGHLIGHTES HABBOUSH’S embodied the spirit of burgeoning economic alliance between the US and United Arab Emirates (UAE). Founding Members of the USUAE- BC include notable U.S. companies such as ExxonMobil, Boeing,WIDE-RANGING EXPERTISE Lockheed-Martin, J.E. Robert Companies, Good Harbor Consulting and many others.IN MULTIPLE REGIONS SOLUTIONAND SECTORS. Unison created an organic, curvilinear logo that signifies the mutually beneficial and growing trade relationship between the two countries. Qualities that were carried through to website - USUAEBusiness.org - print collateral and signage. For the USUAEBC inaugural launch, Unison coordinated and produced a high profile event and Founding Member’s Meeting with the US Chamber of Commerce.US-UAE BUSINESS COUNCIL 202.337.7887 unisonagency.coM
  • 116. RESULT ABOUT UNISONUS-UAE Business Council’s new logo, website and print marketing Unison delivers design, branding, interactive and strategic com-collateral emanates an encouraging, positive relationship and outlook munication services to help companies develop unique and effec-for the two countries’ economic partnerships. tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®US-UAE BUSINESS COUNCIL
  • 117. Vertis Communications interface design Movie Production eMarketingFLASH-BASED CRM SOFTWARE CHALLENGE Vertis, a leading provider of direct and targeted marketing solutions,FOR A DIRECT MARKETING need to update their Customer Relationship Management system to be more functional for both Vertis employees and their customers.COMPANY THAT COMBINES SOLUTIONINTUITIVENESS WITH Unison created a new Flash-based CRM package that presents all necessary information for an individual Vertis client at the fingertipsAESTHETICS. FORM AND of its user. Vertis clients are able to manage the direct market- ing campaign by changing variables along marketing technology,FUNCTION, SIMPLIFIED. customer demographic, and individual product mix dimensions. All information is centered around the client’s Dashboard, where all vital information can be accessed at the touch of a few keystrokes.vertis 202.337.7887 unisonagency.coM
  • 118. RESULT ABOUT UNISONThe Flash-based CRM system streamlined the process of manag- Unison delivers design, branding, interactive and strategic com-ing ongoing and future direct marketing campaigns and increased munication services to help companies develop unique and effec-functionality for Vertis, while at the same time making customizable tive brands. Unlike many creative-only or strategy-only agencies,options more apparent to clients, allowing them to craft the direct Unison’s multi-talented team of strategists, designers, writers andmarketing strategy most appropriate for their needs. technical developers provides a broad, 360-degree vision of each communications challenge. CONTACT 1010 Wisconsin Ave., NW Suite 400 Washington, DC 20007 Patrice Samara Executive Director of Strategic Communications P. 202.337.7887 E.patrice@unisonagency.com ®vertis