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Extending the Reach and Influence of Nonprofits with Social Media

by on Jun 04, 2013

  • 380 views

The full deck from the presentation today. Here's more information. ...

The full deck from the presentation today. Here's more information.

Event Details
Are you managing social media as part of your nonprofit’s marketing mix? Then this workshop is for you! In this case-study style workshop you will learn:

How to think about content for use in social media

Where to source content including internal and external stakeholders

What tool and approaches can be used to distribute and amplify your social media impact

How to analyze the results of message amplification effects



Hosted By: United Way Worldwide & GaggleAMP


1:00PM - Registration and networking

1:30PM - Identifying & Creating Nonprofit Content and Content Strategy

Chris Abraham - Director, Social Media at Unison Agency

2:00PM - Content Case Study - United Way’s Social Content Strategy

Jason Bethke - Manager, Online Engagement & Marketing at United Way Worldwide

2:45PM - Social Media Distribution Case Study -

Activating United Way’s Network to Augment, Amplify and Align the Online Brand Experience

Brian Cox - Director of Online Engagement at United Way Worldwide

Glenn Gaudet - President & Founder , GaggleAMP

3:30PM - Tool Discussion with Q&A


Presenter Bios:

Chris Abraham - Director, Social Media at Unison Agency

is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing and digital PR with a focus on blogger outreach, blogger engagement and Internet crisis response. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, Web strategy consultant and advisor to the industries’ leading companies.


Jason Bethke - Manager, Online Engagement & Marketing at United Way Worldwide


Brian Cox - Director of Online Engagement at United Way Worldwide

As Director of Online Engagement, Brian Cox oversees the digital group at United Way Worldwide, and serves as the primary digital marketer and brand manager online. In this role he is responsible for United Way's strategy and innovation online and in social space.


Glenn Gaudet - President, GaggleAMP

Glenn brings over 20 years of comprehensive experience in both strategic and product marketing for technology and media companies ranging from startup to $1 Billion in sales. He has delivered results in and pioneered new techniques in marketing technology. He is also the author of Connection, Community & Conversation: Making Social Media Work for Business.

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Extending the Reach and Influence of Nonprofits with Social Media Extending the Reach and Influence of Nonprofits with Social Media Presentation Transcript