2011 Gartner Symposium Launch Day


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2011 Gartner Symposium Launch Day

  1. 1. This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or otherauthorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
  2. 2. Symposium/ITxpo Barcelona 2011 Launch Day 5th July, 2011This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or otherauthorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.© 2011 Gartner, Inc. and/or its affiliates. All rights reserved.
  3. 3. Welcome & Introduction Rob Whitehurst Regional Vice President, Gartner Events
  4. 4. Welcome & Introduction• Announcement of Symposium/ITxpo 2011 Theme• Networking Lunch with Gartner Analysts & Events Team• CIO Interview• Audience Profile and Marketing Partnership• Maximising your Symposium/ITxpo Sponsorship• One on One Meeting Gartner Account Manager
  5. 5. Symposium/ITxpo 2011 at a glance• Date: November 7-10, 2011• Location: Centre Convencions Internacional Barcelona (CCIB), BarcelonaProgram Outline:• 3.5 days (Monday morning to Thursday afternoon)• 3500 attendees/1500 CIOs• Over 300 sessions• 10+ tracks of content• 90+ Analysts• 85+ Solution Providers• 1800 Companies 4
  6. 6. Consistent Success Formula Research Audience Technology Engine Multi-channel audience acquisition strategy Companies Powerful content Focused Sales Activity
  7. 7. 7/6/2011 Applications Business Process Improvement BI & Information Management Enterprise Architecture CIOs Infrastructure & Operations Program & Portfolio Management Leadership Teams Security & Risk Management 6 Sourcing & Vendor Relationships Across the Portfolio Clearly Defined Target Markets
  8. 8. India Joins The Worlds Most ImportantGathering of CIO’s and IT Executives 7
  9. 9. Symposium Attendee Value Proposition Symposium is the most important annual gathering of CIOs and their leadership teams. It combines unrivaled ―state of the industry‖ analysis and insight and gives you a framework to run, grow and transform your business through technology strategy. Symposium … • Empowers you to make the right business technology decisions, with immediate and actionable advice • Enables you to create and extend operating efficiencies and competitive advantage, through new ideas and unconventional ways of thinking • Forges the relationships you need to succeed, with industry experts, peers and providers • Saves you time and money with a unique opportunity to assess leading technology providers with immediate access to the best independent advice 87/6/2011
  10. 10. Symposium Sponsor Value Proposition Align with Analyst Content Access to qualified Effective use of buyers Marketing dollars Symposium C-level interaction / Pipeline ITxpo Acceleration 9
  11. 11. Symposium/ITxpo Theme &Program Overview John Mahoney VP, Distinguished Analyst & CIO Track Manager Daniel Winterbottom Program Director
  12. 12. Symposium Vision & MissionSymposium is the largest and most important annual gatheringof CIOs and their senior IT Executives.It delivers independent and objective content with the authorityand weight of the world’s leading IT research and advisoryorganization, and provides access to the latest solutions fromkey technology providers.Symposium is the industry’s only event to deliver the insight,tools and relationships necessary to create, validate andexecute transformative business technology strategies. 117/6/2011
  13. 13. Gartners Objectives for Symposia/ITxpo Symposium brings Gartner to LIFE
  14. 14. Symposium Theme 2011Embrace the new realities CIOs face by re-imagining IT as itimpacts business expectations and new technology models • Establish the right strategies, priorities, budgets, skill investments. • Build a flexible organization that responds rapidly to business needs. • Contribute directly to innovation and business growth. • Create greater opportunities for cost reduction and operational efficiencies. • Ensure personal leadership and IT team development. • Maintain long-term competitive advantage. • Reset the IT context within the enterprise. 13
  15. 15. Attendee Value New ways of thinking Actionable Advice Peer Relationships Vendor Access
  16. 16. Re-imagining the CIO and the IT successcycle 15
  17. 17. 2011 Global CIO Survey:Re-imagining IT Findings• CIOs have the opportunity to RE-IMAGINE IT to meet business needs for GROWTH, take advantage of CLOUD services and economics, and RAISE THE STRATEGIC RELEVANCE of IT• CIOs will be asked to increase the DIGITIZATION of their organizations and drive greater INNOVATION on FLAT BUDGETS• CIOs must engage in a new SUCCESS CYCLE that concentrates on changing BENEFITS REALIZATION and IT SKILL BUILDING• CIOs who accept this challenge gain the BUSINESS INFLUENCE they have sought for years 16
  18. 18. Symposium/ITxpo Framework CIO EXPERIENCE & AGENDA EXCLUSIVE CONTENT Business Business Enterprise I&O Program and Sourcing andApplications I&O SecurityIT Leader Process Intelligence & Architecture •Data Portfolio Vendor •Mobile and RiskAgenda Improvement Information IT Leader Centre Management Management IT Leader IT Leader IT Leader Management Agenda IT Leader IT Leader IT Leader Agenda Agenda Agenda IT Leader Agenda Agenda Agenda Agenda Insight & Tools: Robust Role Agenda EXPERIENCE IT LEADER Relationships: Peer Learning & Networking Vendor Access: MQ Sessions, Vendor Meetings Personal Analyst Advice: 1on1 Meetings Trends: Mobile, Social, Cloud, Context CROSS ROLE CONTENT Strategic & Key Initiatives Industries 17
  19. 19. Top Line Lead Sessions for 2011Powerhouse PerennialsSessions always in high demand, because they not only address current issuesbut also anticipate future ones – delivering strategic insights for the coming year• The Top 10 Strategic Technologies for 2012• Disruptive trends Radar Screen: The Business Impact of Societal, Technology and Management trends• CEO Concerns 2011 and the IT implications• The 2012 CIO Agenda• Cloud Computing ScenarioMaverickSessions highlighting unconventional or new ways of thinking about technology,services, business, work or society• Judgement Day – Letting The Machines Automate Decision Making• Jobs 2021: Radically Rethinking What We Will Do, Where, Why• 16 Long-Followed IT Practices To Kill, When and Why
  20. 20. CIO Keynote Gerry Pennell, Chief Information Officer, London Olympics
  21. 21. CIO Keynote Phil Pavitt, Chief Information Officer, HMRC
  22. 22. CIO, Industry & Hot Topic Content CIO content Industry content• The CIO and the Board — Building Your Government/Public Sector Strategy Energy and Utilities• Social media and politics: the CIOs guide to the new democracy Insurance• Masters of Innovation: What CIOs Can Banking Learn From the Worlds Best Innovators… Manufacturing Healthcare… Cloud Mobility Social Sustainability 21
  23. 23. US, EMEA, Australia & Brazil Track Managerstrack US EMEA Australia BrazilResearch Chair Jamie Popkin Debra Logan John Roberts Donald FeinbergApplications Bill Swanton Massimo Pezzini Brian Prentice same as USBusiness Intelligence & Ted Friedman Neil Chandler Eric Thoo Donald FeinbergInformation ManagementBusiness Process Improvement David McCoy same as US John Roberts same as USCIO Leigh McMullen John Mahoney Andy Rowsell-Jones Patrick MeehanCIO Executive Programs co-lead Mark McDonald Mark McDonald Linda Price Ione CocoEnterprise Architecture Richard Buchanan Brian Burke Bard Papegaaij same as USIndustries Joanne Galimi Jonathan Edwards Christophe Uzureau Donald FeinbergI&O — Communications Bob Hafner Scott Morrison Geoff Johnson Elia san MiguelI&O — Data Center, Client Ed Holub Milind Govekar Errol Rasit David CoyleComputing and IT OperationsProgram and Portfolio Audrey Apfel same as US John Roberts same as USManagementSecurity and Risk Management Ray Wagner Tom Scholtz Rob McMillan Tom ScholtzSourcing and Vendor Richard Mitchell same as US Jim Longwood Cássio DreyfussRelationshipsStrategic Initiatives David Mitchell Smith Mark Raskino John Roberts Donald Feinberg
  24. 24. Meet the Analysts Neil Chandler John Dixon Research Director Research Director Business Intelligence & Business Process Improvement Information Management Andrew Butler Richard Mitchell VP Distinguished Analyst Managing VP I&O: Data Centre Outsourcing 23
  25. 25. Gartner Events Product Development Process Secondary Research • Market Forecast & Trends • Press Articles • Customer Enquiries • Competitive Analysis • Delegate Feedback Gartner • Sponsor Feedback • Market knowledge Product • SWOT Development Primary Research Process • Pre-Event Survey • Pre-event interviews • Advisory Board • Gartner Research • Continual validation of content 24
  26. 26. Advisory BoardSymposium/ITxpo operates with the advice and input of a number of individualsfrom end-user organizations, to help guide the content and direction of theevent and ensure that the event addresses the needs of the audience.We would like to thank the following individuals for their ongoing advice andsupport: • Adam Banks • Graeme Hackland SVP, Head of Technology Office IT/IS Director Visa Europe Lotus Renault GP • Frank Beiser • Bjorn Henrik Moshuus CIO Corporate IT Director HEROLD Business Data GmbH Elopak AS • Stephen Chiang • Klaus Hoeffgen CIO CIO Bedell Group Delvag Luftfahrtversicherungs- AG • Paulo de-Sa VP, Services • Colin Shenoy Unilever CIO International Operations GMAC Financial Services 25
  27. 27. Symposium/ITxpo SnapshotMonday Tuesday Wednesday Thursday7 November 8 November 9 November 10 November Mastermind MastermindIndustry Morning Keynote Keynote Over 300 sessions over four days Content: Scenarios, Role-based track sessions, Mavericks, Debates, Net IT Outs, Magic Quadrants, End-User Case Studies, Solution Provider Sessions, Gartner Analysts One-on-Ones, Analyst-User Roundtables & Workshops Symposium/ITxpo showcaseGartner Keynote Exclusive CIO Program Networking NetworkingWelcome event event event 26
  28. 28. Delivery format - Feedback from our audienceWe asked our audience how they want to consumecontent at Symposium…• Case study presentations• Keynotes• 1:1 meetings with Gartner analysts• Small, interactive roundtable discussions (project, technology and business topics)• Hands-on workshops• Tradition 1hr long presentations• Clinics with advice on negotiations• Informal, casual gatherings with fellow attendees 27
  29. 29. New & Enhanced Session Formats 28
  30. 30. Agenda Builder 29
  31. 31. 30
  32. 32. Barcelona: new venue, new opportunities 31
  33. 33. Barcelona: new venue, new opportunities• Barcelona is a vibrant city and a leading global destination in terms of tourism, economy and culture• Boasts an international airport and high-speed railway making it a very business and travel hub for Europe• Large variety of hotels and amenities• Purpose-built venue which is conducive to creating the best experience for our clients, prospects and sponsors• More austere times need destination with the right reputation• Excellent feedback from clients and prospects regarding move from Cannes
  34. 34. Location
  35. 35. CTO Interview Adam Banks SVP, Head of Technology Office Visa Europe
  36. 36. Audience Profile& Marketing Partnership Vicky Kirsch VP, Worldwide Events Marketing
  37. 37. Agenda• Who you can expect to interact with at Symposium/ITxpo - audience demographics• What are we doing to attract the right audience - marketing strategy• How we can support your promotional efforts
  38. 38. The Symposium Brand 377/6/2011
  39. 39. Attendees demographics Attendees by Job Level 1. 62% of our audience is at C-Level We target and deliver buying teams: CIO and their direct reports by role Annual IT Budget 2. Our attendees have unparallel spending power 63% have an IT spend greater than $20M+ 387/6/2011
  40. 40. Attendees demographics Enterprise Size 3. 37% of the audience comes from the largest enterprises in the world 4. These enterprises Attendees by Industry represent a diverse and comprehensive mix of industries 397/6/2011
  41. 41. Attendees demographics Attendees by Country 407/6/2011
  42. 42. Our Marketing is highly targeted and integratedwith a personalized selling approach 1. 62% of our audience is at • We target specific roles in the IT C-Level organization We target and deliver buying • We understand their key initiatives teams: CIO and their (their most important projects), and direct reports by role their planned technology and service 2. Our attendees providers investments have unparallel • We integrate our marketing spending power messaging with a personalized sales 63% have an IT approach spend greater than $20M+ 417/6/2011
  43. 43. Our Marketing is highly targeted and integratedwith a personalized selling approach 3. 37% of the audience comes from the largest • We leverage the power of the enterprises in Gartner client base, coupled with the world extensive database investments • Our event agenda and research 4. These content are industry focused and enterprises this is reflected in our marketing represent a messages diverse and comprehensive mix of industries 427/6/2011
  44. 44. Leveraging the Gartner value proposition• Value based Marketing approach - lead generation through Webinars & Local Briefings• Cultivation campaigns – maintaining the dialogue through our Research offerings• Leverage the analyst base through our Gartner Blog Network and Social Media efforts• Surface our intellectual property through Search Engine Marketing• A extensive corporate Media Partnership and Alliances program• A sophisticated and integrated PR campaign 437/6/2011
  45. 45. Supporting your Marketing Efforts We offer multiple solutions to support your Symposium promotional efforts Co-branded email - email campaign supported by Gartner • 600€ registration discount • Tailor the templates with your preferred message - 1st email 15 weeks out - 2nd email 10 weeks out - 3rd email 5 weeks out • Enhance your alignment with Gartner and the Symposium/ITxpo • Utilize the Gartner brand Access to our Press list with contact info Exposure in our Conference brochure Leverage of our Symposium brand through adverts in your publication, banners to use on your website, email signature for your sales force etc. 44 7/6/2011
  46. 46. Supporting your Marketing EffortsAdvert in your publication E-mail Signature Event Logo for Trade Press AdvertisingE-mail Template Banners for your website
  47. 47. Symposium/ITxpo Public Relations &Best Practices Laurence Goasduff Director, Public Relations
  48. 48. Gartner Symposium/ITxpo in the Press Gartner Symposium ITxpo 2010 Hoffen und Bangen im IT-MarktDépenses informatiques : en 2011, une relancepar obligationGartner predicts 2011 IT spending rebound inEurope digi.no
  49. 49. Public Relations Mission• Position Gartner Symposium/ITxpo as the must attend IT event for CIOs and senior IT leaders• Secure at least 20 journalists at the event from the UK, France and Germany primarily and EMEA overall• Achieve 250+ pieces of coverage overall and 50% prior to the event• Provide press theatre room for press briefings or media interviews and coordinate booking• Provide a press work room at the event to display press packs• A PR person will be available before and during the event to handle your press inquiries
  50. 50. Best Practices - PRPrior to the event:• Invite targeted journalists and propose an on-site interview with a corporate executive, clients etc…• Utilize Twitter, Facebook, Flickr, Slideshare, YouTube as promotion tools for your announcements and presence at the event • E.g. Watch live demos from Exhibitor at the Exhibitor Lounge #GartnerSym; Exhibitor executive speaking on camera at link of the video #GartnerSym• Issue a press release that highlights your participation at the event• Determine what press activities you want to conduct at the conference and/or in the evening (e.g. Product launch, organization’s new strategy, customer roundtables etc…)• Determine if you will make any press announcements on site and the availability of your spokespeople• Prepare press folders and organise shipment to the event
  51. 51. Best Practices - PRAt the event:• Raise the presence of your organization at the event in various social media networking sites• Place your publicity images, press releases, video and audio files on picture wire• Hand out press folders and display spare copies in the press work room• Distribute press announcements and coordinate press activities on siteAfter the event:• Track coverage, collate photos from the event, and use them in your marketing campaigns or corporate collateral• Develop post-event press announcements that highlight key deals signed at the event
  52. 52. Maximising your Sponsorship Nigel Cox - Sales Director, EMEA Events Carla Durman - Symposium/ITxpo Operations 51
  53. 53. Steps of the Buying Process 52 7/6/2011
  54. 54. Agenda
  55. 55. Reception
  56. 56. Reception
  57. 57. Objectives Setting / Measure Value• What are your objectives for Symposium? - Lead Generation - Engaging 1:1 w/ Target Accounts - Brand Identity/Exposure - Thought Leadership - Launching a product - Building/Improving Relationships with Analysts? - Competitive Advantage• What is your measurement criteria? - Adding ―NEW LOGOS‖ - Lead conversion/increase in client acquisition - Client retention and/or up sell 567/6/2011
  58. 58. Maximizing cont…• Drive ―New Logos‖ through Networking & Branding Opportunities - Targeted Industry focused Lunches/Dinners - Branding Opportunities - Speaking Platforms • Who’s going to speak? • Thought leadership, solution driver? - Experiential Opportunities• Host your top clients & prospects - AUR, 1:1’s, meetings with execs, mix prospects & current clients, listen to your client speaker, build an agenda for them?• Magic Quadrant Theatres and making the most of these: - 20+ MQ presentations - Highlighted profile on web, in guide, on Graphic by theater and on booth - Literature displayed by theater
  59. 59. Maximizing your participationPre-event support - Gartner Account manager • FFS • Best Practices & Sales Briefings - Program manager, Analyst engagement • To help Support messaging and alignment with content - Marketing • Joint mailing campaigns - Operations • Dedicated support - PR • Leverage press coverage 587/6/2011
  60. 60. Symposium/ITxpo Logistics Contacts• Stephanie Gruning – Day to Day Sponsor contact• Carla Durman – EMEA ITxpo Lead• Rachel Price – Global ITxpo Lead 59
  61. 61. Exhibitor Resource Center (ERC)• Used globally across three different regions• Complete comprehensive online planning tool o Full list of actions and deadlines o Submission of SPS and company information o Booth package and graphics information o Registration information o Marketing tool kits and press information o Event logistics information – e.g. Show hours, shipping, etc 60
  62. 62. Snapshot of current deadlines Confirm your company name and url Immediate Logo Submission Immediate Company/Solution Description Due Immediate Exhibitor Resource Center Goes Live 18-Jul Rules & Regulations Acknowledgement 18-Jul Make Your Hotel Reservation 19-Jul First Draft of Speaking Session Title & Description * 29-Jul Final Speaking Session Title & Description * 22-Aug Additional AV for SPS * 29-Aug Select your Booth Option 31-Aug * Final Program Guide Ad 8-Sep Information for pre-event email 26-Sep Registration & Hotel - Cancellation Fee Deadline 26-Sep Face-to-Face Sponsor Meetings Contact Information 26-Sep Onsite Contact Details Needed 26-Sep Booth Graphics Order 30-Sep Submit Your Registration Information. 3-Oct Booth AV Order 3-Oct Internet Order 3-Oct Order Electrical, Furniture and Accessories 3-Oct Lead Retrieval Information 3-Oct Submit slides for your speaking session 3-Oct Last Day for Advance Warehouse Deliveries 14-Oct Confirm Sessions you wish to be posted on Agenda Builder 14-Oct* Premier and Platinum Sponsors only
  63. 63. Barcelona 2011 Floorplan 62
  64. 64. Session and workshop rooms – level 1 Workshops Sessions
  65. 65. Main auditorium Registration
  66. 66. Delivering ValueSponsor Action Points Sponsor Action Points• Are you referenced in • What activities will draw Gartner Research? attendees to your booth• Do you know when to or presentation? secure your 1:1’s • Which audience• Which executives should segments do you want to you advertise as available attract the most? for 1:1 meetings with • Do you have executives executives? named on the agenda• Have you conducted VB’s builder? recently or in the lead up to • Have you tagged your Sym? sessions? 657/6/2011
  67. 67. 360° Support that Makes a Difference Dedicated Operations Lead Ensuring you create acting as extended arm of a memorable your team experience for your audience target Understanding of your event Goals and objectives and that ofWorking with you on the audience end-to-end solutions that will bring value to the attendees Support calls YOUR SUCCESSClose collaboration Have you identified the with your Gartner ―3 Buckets‖ of clients, Events Account prospects in pipe and Manager and net new? teamGlobally consistent first class Utilizing Gartner MQ, customer service cool vendors, coverage in research 66
  68. 68. Any questions? 67