Internet Marketing For Real Estate Professionals A joint production by Chris Davies and the Awkward Turtle Consulting Grou...
Intro and Guidelines <ul><li>Ask questions and raise your hand (bottom right). We’ll do a Q&A session at the end. </li></u...
Legal <ul><li>This presentation, the associated recorded webinar, including any comments by participants is becomes the pr...
Agenda <ul><li>Getting Online </li></ul><ul><li>Websites That Don’t Suck </li></ul><ul><li>Getting Found  </li></ul><ul><l...
Me
What can you do online? <ul><li>Find Motivated Sellers (e-Yellow Letter) </li></ul><ul><li>Attract/Nurture Joint Venture P...
<ul><li>80.46%  of Canadians  </li></ul><ul><li>choose </li></ul><ul><li>135,000  searches for </li></ul><ul><li>“Real Est...
Warnings <ul><li>Securities Laws </li></ul><ul><li>Time Wasters </li></ul><ul><li>Cost  </li></ul>Getting Online    Websi...
www.howdidyouspellthat?.com <ul><li>Simple domain names: </li></ul><ul><li>Short </li></ul><ul><li>Memorable </li></ul><ul...
Suck-Free Websites Good  Bad Getting Online    Websites That Don’t Suck    Getting Found    Making It Pay Try Checking ...
Form Follows Function <ul><li>Introduction </li></ul><ul><li>Communication  </li></ul><ul><li>Call to Action </li></ul><ul...
Form Follows Function <ul><li>Clear, Simple, Modern </li></ul><ul><li>Advertising (Ad Sense) Free </li></ul><ul><li>Up to ...
Custom, Kit or Hybrid? <ul><li>Options: </li></ul><ul><li>Template or Boxed </li></ul><ul><li>Custom Designed </li></ul><u...
Getting Found Getting Online    Websites That Don’t Suck    Getting Found     Making It Pay Your Site Direct Email Link...
Direct Traffic <ul><li>Typed In Visitors </li></ul><ul><li>Email Links </li></ul><ul><li>Some Twitter Visitors </li></ul>G...
Referral Traffic <ul><li>From one website to another. </li></ul><ul><li>(E.g. From Sheldon to Me) </li></ul>Getting Online...
Search Engine Referrals Getting Online    Websites That Don’t Suck    Getting Found     Making It Pay Organic (Free) Li...
Search Engine Optimization (The very short course) <ul><li>Efforts intended to help a website receive more traffic from se...
Search Engine Optimization (5 Quick Tips) <ul><li>Know what keywords people use </li></ul><ul><li>Write great content </li...
Pay Per Click Advertising (The very short course) <ul><li>You pick keywords you like </li></ul><ul><li>People search those...
Pay Per Click Advertising (5 Quick Tips) <ul><li>Geo-Target </li></ul><ul><li>Specific Ad groups </li></ul><ul><li>Specifi...
Social Media
Making it Pay <ul><li>Conversion  (def’n):  A user taking action on your website. </li></ul><ul><li>E.g.: </li></ul><ul><l...
More  <ul><li>Online/Offline Business Models  </li></ul><ul><li>Email </li></ul><ul><li>Tracking </li></ul><ul><li>Continu...
Your Homework <ul><li>Reading : More blog on Real Estate, Finance, Economics, Local Issues.  </li></ul><ul><li>Writing : B...
More Webinars and Workshops <ul><li>SEO  (Search Engine Optimization) </li></ul><ul><li>PPC  (Online Advertising) </li></u...
Questions? <ul><li>Signup for email updates at  www.chrisdavies.ca   </li></ul>Getting Online    Websites That Don’t Suck...
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Internet Marketing for Real Estate Investors

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The slides to a webinar covering basics of internet marketing for Canadian real estate investors.

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  • Hanover Companies is the nation's primary choice for real estate and investment property. Hanover revealed the GO Opportunity Zone (GO Zone). Hanover Companies are the real estate biggest dealers for GO Zone. Hanover companies have the best selection of GO Zone properties accessible all around the country. When buying a GO Zone property you will get a 50% reduction from the I.R.S. When you are a customer at Hanover companies, you are not buying from a broker that wants commission. Hanover companies are not brokers.
    www.hanovercompanies.com
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  • Facebook stats as of 29Nov09 Sources: Hitwise Canada Search Report September 2009 80.46% Google (8% Yahoo, 7.6% Bing, 3.1% Ask) Google Search Volume Numbers from the External keyword tool. 135,000 Canadian searches for ‘Real Estate’ in October
  • Realize that a shocking number of people will just Google it.
  • http://www.edmontonrealestateblog.com/my_weblog/2009/08/canadian-rental-web-site-rankings.html
  • Organic Listings are determined by a complex algorithm and cannot be purchased or artificially manipulated. However, great sites will rank better. Sponsored Listings are advertisements and can be purchased. Cost varies on the keyword and the quality of the website.
  • How does it work: by making sites more closely parallel what users are looking for (KWs and formatting), faster and easier to use, identifying and resolving technical problems. Avoiding things the search engines consider to be spam.
  • Social places to connect with others. Big kettle of fish.
  • Internet Marketing for Real Estate Investors

    1. 1. Internet Marketing For Real Estate Professionals A joint production by Chris Davies and the Awkward Turtle Consulting Group For more information visit: www.chrisdavies.ca or www.atcg.ca Twitter: @w_chris_davies Skype: chris.davies332
    2. 2. Intro and Guidelines <ul><li>Ask questions and raise your hand (bottom right). We’ll do a Q&A session at the end. </li></ul><ul><li>This webinar is being recorded and will be available online. </li></ul>
    3. 3. Legal <ul><li>This presentation, the associated recorded webinar, including any comments by participants is becomes the property of and is copyright (2009) W. Chris Davies and the Awkward Turtle Consulting Group. </li></ul><ul><li>Copies of the slide deck and other materials will be made available via a Creative Commons (CC) License. You may share and use such material provided you credit the makers as per the CC License. </li></ul><ul><li>More information will be available on www.chrisdavies.ca and www.atcg.ca </li></ul>
    4. 4. Agenda <ul><li>Getting Online </li></ul><ul><li>Websites That Don’t Suck </li></ul><ul><li>Getting Found </li></ul><ul><li>Making It Pay </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    5. 5. Me
    6. 6. What can you do online? <ul><li>Find Motivated Sellers (e-Yellow Letter) </li></ul><ul><li>Attract/Nurture Joint Venture Partners </li></ul><ul><li>Inform Investors, Tenants & Business Partners </li></ul><ul><li>Build Your Profile and Thought Leadership </li></ul><ul><li>Reinforce the professionalism of your business </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    7. 7. <ul><li>80.46% of Canadians </li></ul><ul><li>choose </li></ul><ul><li>135,000 searches for </li></ul><ul><li>“Real Estate” in October </li></ul><ul><li>12,296,860 18+ Canadians </li></ul><ul><li>on </li></ul>They’re Already Online
    8. 8. Warnings <ul><li>Securities Laws </li></ul><ul><li>Time Wasters </li></ul><ul><li>Cost </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    9. 9. www.howdidyouspellthat?.com <ul><li>Simple domain names: </li></ul><ul><li>Short </li></ul><ul><li>Memorable </li></ul><ul><li>Keyword Rich </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    10. 10. Suck-Free Websites Good Bad Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Try Checking out: http://www.smashingmagazine.com/2009/04/23/30-beautiful-real-estate-websites/
    11. 11. Form Follows Function <ul><li>Introduction </li></ul><ul><li>Communication </li></ul><ul><li>Call to Action </li></ul><ul><li>Sharing of Information </li></ul><ul><li>Parting </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    12. 12. Form Follows Function <ul><li>Clear, Simple, Modern </li></ul><ul><li>Advertising (Ad Sense) Free </li></ul><ul><li>Up to Date </li></ul><ul><li>Honest, Transparent & Open </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    13. 13. Custom, Kit or Hybrid? <ul><li>Options: </li></ul><ul><li>Template or Boxed </li></ul><ul><li>Custom Designed </li></ul><ul><li>CMS/WordPress </li></ul><ul><li>Hybrid </li></ul><ul><li>Consider: </li></ul><ul><li>User Experience </li></ul><ul><li>Cost </li></ul><ul><li>Ease of Updates </li></ul><ul><li>Need for Data (Listings) </li></ul><ul><li>Customization </li></ul><ul><li>Search & Social Media </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    14. 14. Getting Found Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Your Site Direct Email Links Referrals Search Engines
    15. 15. Direct Traffic <ul><li>Typed In Visitors </li></ul><ul><li>Email Links </li></ul><ul><li>Some Twitter Visitors </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    16. 16. Referral Traffic <ul><li>From one website to another. </li></ul><ul><li>(E.g. From Sheldon to Me) </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    17. 17. Search Engine Referrals Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Organic (Free) Listings Sponsored (Paid) Listings
    18. 18. Search Engine Optimization (The very short course) <ul><li>Efforts intended to help a website receive more traffic from search engines by ranking higher for specific keywords. </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    19. 19. Search Engine Optimization (5 Quick Tips) <ul><li>Know what keywords people use </li></ul><ul><li>Write great content </li></ul><ul><li>Write lots of content; link it together </li></ul><ul><li>Use your analytics (tracking) </li></ul><ul><li>Keep the user in mind </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    20. 20. Pay Per Click Advertising (The very short course) <ul><li>You pick keywords you like </li></ul><ul><li>People search those words and see ads </li></ul><ul><li>They click </li></ul><ul><li>You pay ($0.25 - $50) </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    21. 21. Pay Per Click Advertising (5 Quick Tips) <ul><li>Geo-Target </li></ul><ul><li>Specific Ad groups </li></ul><ul><li>Specific Landing Pages </li></ul><ul><li>Simple, Clear Call to Action (CTA) </li></ul><ul><li>Know Thy Match Types (Broad, Phrase, Exact) </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    22. 22. Social Media
    23. 23. Making it Pay <ul><li>Conversion (def’n): A user taking action on your website. </li></ul><ul><li>E.g.: </li></ul><ul><li>Purchase </li></ul><ul><li>Registration </li></ul><ul><li>Email Signup </li></ul><ul><li>Phone Call </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    24. 24. More <ul><li>Online/Offline Business Models </li></ul><ul><li>Email </li></ul><ul><li>Tracking </li></ul><ul><li>Continuous Improvement </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    25. 25. Your Homework <ul><li>Reading : More blog on Real Estate, Finance, Economics, Local Issues. </li></ul><ul><li>Writing : Blog, myREINspace, guest posts. </li></ul><ul><li>Recess : Be a good friend on the web. Comment, link, share. </li></ul><ul><li>(Just for fun : Get a blog & Google analytics. Start writing and commenting on other blogs.) </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay
    26. 26. More Webinars and Workshops <ul><li>SEO (Search Engine Optimization) </li></ul><ul><li>PPC (Online Advertising) </li></ul><ul><li>Social Media </li></ul><ul><li>Lead Generation (for Investors) </li></ul><ul><li>Blogging </li></ul><ul><li>Analytics </li></ul><ul><li>Check www.chrisdavies.ca and www.atcg.ca for updates. </li></ul>
    27. 27. Questions? <ul><li>Signup for email updates at www.chrisdavies.ca </li></ul>Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay

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