Internet Marketing for Real Estate Investors

Internet Marketing For Real Estate Professionals A joint production by Chris Davies and the Awkward Turtle Consulting Group For more information visit: www.chrisdavies.ca or www.atcg.ca Twitter: @w_chris_davies Skype: chris.davies332

Intro and Guidelines
Ask questions and raise your hand (bottom right). We’ll do a Q&A session at the end.
This webinar is being recorded and will be available online.

Legal
This presentation, the associated recorded webinar, including any comments by participants is becomes the property of and is copyright (2009) W. Chris Davies and the Awkward Turtle Consulting Group.
Copies of the slide deck and other materials will be made available via a Creative Commons (CC) License. You may share and use such material provided you credit the makers as per the CC License.
More information will be available on www.chrisdavies.ca and www.atcg.ca

Agenda
Getting Online
Websites That Don’t Suck
Getting Found
Making It Pay
Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay

What can you do online?
Find Motivated Sellers (e-Yellow Letter)
Attract/Nurture Joint Venture Partners
Inform Investors, Tenants & Business Partners
Build Your Profile and Thought Leadership
Reinforce the professionalism of your business

80.46% of Canadians
choose
135,000 searches for
“Real Estate” in October
12,296,860 18+ Canadians
on
They’re Already Online

Warnings
Securities Laws
Time Wasters
Cost

www.howdidyouspellthat?.com
Simple domain names:
Short
Memorable
Keyword Rich

Suck-Free Websites Good Bad Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Try Checking out: http://www.smashingmagazine.com/2009/04/23/30-beautiful-real-estate-websites/

Form Follows Function
Introduction
Communication
Call to Action
Sharing of Information
Parting

Form Follows Function
Clear, Simple, Modern
Advertising (Ad Sense) Free
Up to Date
Honest, Transparent & Open

Custom, Kit or Hybrid?
Options:
Template or Boxed
Custom Designed
CMS/WordPress
Hybrid
Consider:
User Experience
Cost
Ease of Updates
Need for Data (Listings)
Customization
Search & Social Media

Getting Found Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Your Site Direct Email Links Referrals Search Engines

Direct Traffic
Typed In Visitors
Email Links
Some Twitter Visitors

Referral Traffic
From one website to another.
(E.g. From Sheldon to Me)

Search Engine Referrals Getting Online  Websites That Don’t Suck  Getting Found  Making It Pay Organic (Free) Listings Sponsored (Paid) Listings

Search Engine Optimization (The very short course)
Efforts intended to help a website receive more traffic from search engines by ranking higher for specific keywords.

Search Engine Optimization (5 Quick Tips)
Know what keywords people use
Write great content
Write lots of content; link it together
Use your analytics (tracking)
Keep the user in mind

Pay Per Click Advertising (The very short course)
You pick keywords you like
People search those words and see ads
They click
You pay ($0.25 - $50)

Pay Per Click Advertising (5 Quick Tips)
Geo-Target
Specific Ad groups
Specific Landing Pages
Simple, Clear Call to Action (CTA)
Know Thy Match Types (Broad, Phrase, Exact)

Social Media

Making it Pay
Conversion (def’n): A user taking action on your website.
E.g.:
Purchase
Registration
Email Signup
Phone Call

More
Online/Offline Business Models
Email
Tracking
Continuous Improvement

Your Homework
Reading : More blog on Real Estate, Finance, Economics, Local Issues.
Writing : Blog, myREINspace, guest posts.
Recess : Be a good friend on the web. Comment, link, share.
(Just for fun : Get a blog & Google analytics. Start writing and commenting on other blogs.)

More Webinars and Workshops
SEO (Search Engine Optimization)
PPC (Online Advertising)
Social Media
Lead Generation (for Investors)
Blogging
Analytics
Check www.chrisdavies.ca and www.atcg.ca for updates.

Questions?
Signup for email updates at www.chrisdavies.ca

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Internet Marketing for Real Estate Investors

by Chris Davies on Nov 30, 2009

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Internet Marketing for Real Estate Investors — Presentation Transcript