My original pro digital background, for interest.

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Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au


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My original pro digital background, for interest.

  1. 1. Chris Simon Leading Interactive ROI – NOT BLUE SKY ! Chris Simon Leading Interactive ROI – NOT BLUE SKY ! ©hris simon 2006
  2. 2. CHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINECHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINE 2002 – 2006 SERENDIPITY BRANDS SYDNEY & LONDON AGENCY FREELANCE SYDNEY & LONDON JFP SHANGHAI 1999 – 2000 THA UK & BELGIUM 1996 – 1999 IBM SYDNEY & ATLANTA NEW TOYS -SPIKE SYDNEY 2000 – 2002 WWAV RAPP COLLINS LONDON & NEW YORK
  3. 3. Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist : WWAV Rapp Collins WWAV West WWAV North WWAV Scotland WWAV van Rooij WWAVRC.digital Zalpha Telebusiness Consultancy WWAV Media The Computing Group TBWA Worldwide Diversified Agency Services DDB (US) AMV/ BBDO Omnicom GGT Direct Tequila Payne Stracey Rapp Collins BHWG BMP DDB Alcone Marketing Group Claydon Healey Jones Mason WWAV Rapp Collins Group Rapp Digital (Tribal DDB)
  4. 4. CHRIS SIMON: INTEGRATED INTERACTIVITY
  5. 5. Ensure digital scope, schedule and budget are accurate. Develops and signs-off on creative estimates and ensures high quality, profitable execution of creative deliverables. Coordinates with resource manager in projections for, and assignment of, digital discipline group members to client projects. Direct & enhance efforts of designers, information architects, illustrators, interface developers and flash artists. Understand graphic design, information architecture, usability, technology, and experience design. Fulfill leadership tasks and deliverables of assigned client accounts. Seek opportunities to collaborate across agency networks with global teams. Maintains an awareness of status and project deliverables of all discipline group members' project work. Facilitates and orchestrates contact between account interactive team and client. Prepare and present new business development and project presentations. Contribute to the evolution and maintenance of each digital discipline workflow. Take an active role in developing, maintaining and refining a vision for the direction of the interactive communications industry. Speak publicly, representing interactive discipline. Contribute to the communication, demonstration and evolution of the quality standards of interactive product to clients. CHRIS SIMON: INTERACTIVE DIRECTION Applied conceptual strategy, brainstorm facilitation, day- to-day shepherding of a project to completion and team collaboration with engagement managers, production, and technology leads. Lead and direct cross-disciplinary development and execution of short-term (tactical) and long-term (strategic) interactive campaigns. Represent and communicate interactive and business philosophy, methodology and capabilities to current and potential clients, as well as across all departments, business units and service lines. Develops and executes account growth strategies with account core team members to meet account P&L goals set by the engagement lead.
  6. 6. CHRIS SIMON - INTERACTIVE SKILLS successfully directed/ managed production of internet and digital products, and has worked in teams that included producers, artists, designers, writers, and engineers. offers high-bandwidth development experience. ability to execute high quality integrated interactive communications against strategic business objectives. expertise in graphic design demonstrated ability to mentor and guide other graphic designers. strong comprehension of information architecture and editorial disciplines and methodologies. mastery of project concept creation, site architecture, user-interface specification, functionality specification and interactive design. strong understanding of front-end interactive design solutions for back-end data systems. working knowledge of capabilities of different platforms and browsers, and their design constraints on the Web and other platforms such as mobile phones. strong time management and creative resource management capabilities. Demonstrated ability to direct and multi-task effectively under pressure. Successful experience working with and selling to clients across all media.
  7. 7. CHRIS SIMON CASE STUDIES: Worldwide portal developments, including brand, retail, fundraising & donor programmes - integrating direct TV, press & inserts with mobile, viral, targeted email & search marketing.
  8. 8. Chris SimonCHRIS SIMON
  9. 9. Advance home page Micro-sites for all areas of reporting. Flexibly accessed from existing channel such as a Citroen or Peugeot European or U.K home page. Alternatively a new site and url could be created Citroen-European -Home Advance banner link Individual Dealer results Database & programming & raw data CHRIS SIMON: USER ACCEPTANCE CHART
  10. 10. 0 < ! > < > . Venue/Media Search E-mail voice SMS Web Video Content DB User DB Viral DB Content Experience voice SMS CHRIS SIMON CMS and DATABASE ACCESS ENVIRONMENTS
  11. 11. CHRIS SIMON - CREATING ONLINE ASSETS Online & other digital advertising spaces Facilitate a dialogue Merge genres of existing content via target usership. Look closely at online media usership habits. Let audiences speak back & control interactivity. Become credible & authentic. User generated content or extension of your Blogs list & Podcasts-Podvertising Peer referral networks across specialist areas, (viral). Trusted sources of content, not unlike trusted feeds in the pay per click search engine marketing space Leverage quality Into broadband environment Integrate user feedback, product engagement, search and commerce in a flash-video interface Snack TV bites for mobile downloads Contextual Commerce Micro Transactions Big brand advertising moving into online, (as well as TV)-but will only keep doing so with hybrid talent to ensure online engagement
  12. 12. Online 6% Overall Media SpendOnline 6% Overall Media Spend Consumer Engagement Is The New Advertising Metric ConsumerConsumer EngagementEngagement Is The NewIs The New AdvertisingAdvertising MetricMetric Credible channel – good targetingCredible channelCredible channel –– good targetinggood targeting What content to interact with…What content to interact withWhat content to interact with…… Advent of user-initiated content modelAdvent of userAdvent of user--initiated content modelinitiated content model Tapping into social technologiesTapping into social technologiesTapping into social technologies Broadband penetration 60%Broadband penetration 60%Broadband penetration 60% A direct response AND brand builderA direct response AND brand builderA direct response AND brand builder Planning is vital for integrationPlanning is vital for integrationPlanning is vital for integration CHRIS SIMON : Transition has been from technology into mainstream media :
  13. 13. CHRIS SIMON PLANNING SOLUTION CYCLE CHANNEL ENGAGEMENT COLLABORATION BUDGET DISTRIBUTION PLANNING EXECUTION CREATIVE-STAGE 2 INNOVATIONCHANNEL CONSUMER INSIGHTS MEDIA STRATEGY CREATIVE-STAGE 1 INTEGRATION PARTNERSHIPS COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE
  14. 14. CHRIS SIMON: PLANNING SOLUTION EXAMPLE VODAFONE STILL PICTURE MOBILE TV VIDEO MP3 PLAYER WEB BROWSING INNOVATIONCHANNEL CONSUMER INSIGHTS MEDIA STRATEGY CREATIVE-STAGE 1 INTEGRATION PARTNERSHIPS COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE
  15. 15. Diageo the world’s leading premium drinks business behind brands such as Smirnoff, Johnnie Walker, Baileys & Guinness wanted to explore the send, subscribe and chat ambience of the mobile market and attract this new young audience to the pubs and clubs that sold their product. What we created was a service called Nightfly; a bubbling current of social interaction driven by the SMS text message experience and characters called Bracket Boy and Bracket Girl. It was written with the future of mobile phones in mind and designed to become a cult amongst mobile users. Chris Simon.
  16. 16. CHRIS SIMON : TOYOTA “PRIUS” LAUNCH : UK : ALL MEDIA
  17. 17. CHRIS SIMON : CREATED & PRODUCED SUCCESSFUL INTERACTIVE TELEVISION
  18. 18. CHRIS SIMON : INNOVATIVE EMAIL MARKETING FOR TOYOTA :
  19. 19. B R A N D E N T I T Y P U M A Logo Pack Product Advertising Authentic technological, communications and design creativity that mixes the influences of sport, lifestyle and fashion We understand that you get the most out of life if you live it on the edge. Move to the music and let the DJ mix it up and make it magic. Creative, real, relentless, alert, sporty, challenging, passionate, no-nonsense, spontaneous. THE PUMA Authentic products for traditional sports, for pros. Credible 50 years sports heritage (Kenyans, Local Heroes) IDENTITY the physical, visible face of the brand PERSONA the psychological tiers that support the brand ATTRIBUTES the brand’s core skills NORMS what the brand believes about life PERSONALITY the key characteristics of the brand ORIGIN the roots of the brand, real or imaginary
  20. 20. Channel Planning across Asia: Events, Expos, Collaterals, Web, Email, SEM, CMS & SMS
  21. 21. New Concepts To Increase Members CHRIS SIMON
  22. 22. Chris Simon’s recently published features include “Internet Security”; “Smart Phones”; “Multifunction Devices”; and “The Portable Computing Revolution”. These consumer written articles are widely read and distributed through Myer, David Jones, Office Works, Dick Smith, Mega Mart, Harvey Norman and many other retailers.
  23. 23. GORILLAZ : Original Concept Positioning : CHRIS SIMON.
  24. 24. CHRIS SIMON : Branding & Repositioning
  25. 25. CHRIS SIMON : Branding & Repositioning
  26. 26. CHRIS SIMON : Branding & Repositioning
  27. 27. CHRIS SIMON : Branding & Repositioning
  28. 28. CHRIS SIMON : Branding & Repositioning
  29. 29. CHRIS SIMON : Content Management Systems & Email Marketing Initiatives
  30. 30. CHRIS SIMON : Advergames & other online initiatives
  31. 31. CHRIS SIMON : BRITISH TELECOM : BROADBAND SALES PRESENTERS
  32. 32. CHRIS SIMON : BRITISH TELECOM : EXPO BACK-SCREEN FLASH PRESENTERS
  33. 33. CHRIS SIMON Honoured in Ad News’ Great Moments in Advertising book for writing New Zealand Tourism Board’s ‘Real Slice of Heaven’ Creative Brand Strategy……… Campaign was a multi-award winner….
  34. 34. CHRIS SIMON : MORE PROGRESSIVE IN TERMS OF MOVING THE REVENUE MODEL BEYOND TRADITIONAL ADVERTISING ……………………………………………………………………………………………………… Commonwealth-v-St.George;Vodafone-v-3;Southcorp-v-Hardy; Visa-v-Mastercard;L’Oréal-v-Clairol;Coke-v-Pepsi;Omo-v-Fab; Mountain Fresh-v-Pulse;Shell-v-BP;Energy Australia-v-Integral Nine Network-v-Seven Network;Heinz Ketchup-v-Paul Newman Office Works-v-Corporate Express; Woolworths-v-Coles; PricewaterhouseCoopers-v-Ernst&Young; Yahoo-v-Hotmail; Julia Ross-v-Manpower;Kellog-v-Kraft;Ferrero-v-Cadbury; Nestle-v-Unilever;Blackmores-v-Herron;LJ Hooker-v-Ray White Gateway Credit Union-v-Intech Credit Union;NEC-v-Toshiba; 7-Eleven-v-Target;AAMI-v-NRMA;Fosters-v-Lion Nathan;Holden- v-Ford;Vogue Entertaining-v-Vogue Living;Nescafé-v-Cerebos; Reebok-v-Nike;Toyota-v-Nissan; National Geographic-v- Discovery; Dollar-Wise-v-Dollar-Mite; Levi-v-Just Jeans ===============================================
  35. 35. CREATIVE SOLUTIONS & INSPIRING TEAMS DIAGEO IBM GORILLAZ ROYAL SUN ALLIANCE LEGAL & GENERAL PORSCHEMYER PUMA FERNWOOD JF PEARSON - ASIA BRITISH TELECOM WWAV Rapp Collins COMMUNICATIONS ARCHITECTURE- CHRIS SIMONCOMMUNICATIONS ARCHITECTURE- CHRIS SIMON
  36. 36. Chris Simon Leading Interactive Thanks –Hope You Enjoyed It! Chris Simon Leading Interactive Thanks –Hope You Enjoyed It! ©hris simon 2006 TEL : 0405 292 691

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