Social Media Passion And Travel

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Social Media Passion And Travel

  1. 1. SOCIAL MEDIA, PASSION AND TRAVEL @anissen  
  2. 2. “We  believe  that  the  travel  experience  enhances  people’s  lives  and  that  tourism  makes  the  world  a  be9er  place”  
  3. 3. OUR DIFFERENCEOUR  PASSION:   OUR  TEAM:       Travel  &     Innova;ve  &   Social  Media   Nimble   OUR  FOCUS:     Tourism  
  4. 4. Shiny Object Syndrome
  5. 5. “Next,  we  hiked  up  to  the  most  easterly  point  in  Oz  and  up  to  the  lighthouse.”  
  6. 6. ADVANCES IN COMMUNICATION  
  7. 7. THE TRADITIONAL MARKETINGCOMMUNICATION MODEL IS A MONOLOGUE  
  8. 8. THE NEW COMMUNICATION MODEL IS A DIALOGUE  
  9. 9. COMMUNITIES BREED CONVERSATION•  78% of consumers trust peer recommendations•  Only 14% trust advertisements
  10. 10. Communities are Bonded by Common Interest Interest   Influencers   Community  
  11. 11. PASSIONS OVERLAP Hostels   Culture   Influencers   Influencers   Community   Community  
  12. 12. ConversationGeneral  Conversa5ons   Travel  Conversa5ons   Hostel  Conversa5ons  
  13. 13. Q #2:HOW MUCH TIME SHOULD ISPEND ON SOCIAL MEDIA?
  14. 14. “Social Media tradesmedia costs for time costs” - Charlene Li
  15. 15. Q #1:WHAT IS THE ROI OF SOCIALMEDIA?
  16. 16. SOCIAL INFLUENCE > ROI
  17. 17. “If  they  can  produce  this  gigan;c  movie  and  get  it  done  with  all  the  Physical  requirements  that  are  involved  in  making  this  film,  they  can  find  some  way  to  show  it  in  Alberta,  Canada”                                            ~  Leonard  Nimoy    
  18. 18. CASE STUDY:HOSTEL COLONIAL
  19. 19. Q #3:HOW DO I DO IT?
  20. 20. LISTEN
  21. 21.  Market   Research  Monitoring  Online  
  22. 22. Q #5:HOW DO I STOP PEOPLE FROMBAD REVIEWS?
  23. 23. MANAGE YOUR REPUTATION
  24. 24. How a business responds to criticismoften has more influence onbooking decisions than the criticismitself.
  25. 25. Q #7:HOW DO I GET CONTENT TOPOST REGULARLY?
  26. 26. LEVERAGE
  27. 27. SHARE CONTENT
  28. 28. KEY TAKEAWAYBusinesses who embracethe consumer relationshipwill win
  29. 29. Thanks@anissenaaron@thinksocialmedia.com

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