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  • 1. Singapore - Location
  • 2. Singapore - Location
  • 3. Singapore - Location
  • 4. About Singapore People, Language, Culture Total Population: 5,183,700 Ethnic Chinese: 74.2% Malays: 13.4% Indians: 9.2% English is the main language of instruction in schools Major industries - Manufacturing, Wholesale & Retail, Business Services
  • 5. About SingaporeTourism Performance
  • 6. Tourism – 2010 The Straits Times, 23 March 2011
  • 7. Tourism – Moving forwardSingapore Tourism Board’stargets to ensure that tourismremains a key economic pillarby tripling Tourism Receiptsto S$30 billion, doublingvisitor arrivals to 17 million,and creating an additional100,000 jobs in the servicessector by 2015.These targets will drive futureinitiatives in the tourismindustry over the next 10years, catalysed by a S$2billion Tourism DevelopmentFund. The Straits Times, 8 March 2011
  • 8. Matchbox The Concept Hostel,Singapore
  • 9. Matchbox The Concept Hostel,Singapore
  • 10. Matchbox The Concept Hostel,Singapore
  • 11. Hostels in Singapore Approximate number of backpacker hostels: 155 Average number of beds: 4,750 Average prices (per night): USD 7-33 Location clusters: Little India Balestier Chinatown Clarke Quay Lavender Geylang
  • 12. Governmental Regulations Urban Redevelopment Authority: Change of Use Singapore Civil Defence Force: Fire Safety Certification
  • 13. Issues and Challenges1. Selection of suitable 2. Backend Booking 3. Stiff Competition property and location Systems
  • 14. Innovation – Partners- Strategic partnership with three partners- Complementary and dynamic Synergy- Homegrown brands AkzoNobel Ministry of Chair Spa Esprit
  • 15. THANK YOU