Israel and the Middle East The next backpacker world hotspot!?
Who am I? Partner/ManagerAbraham Tours: Abraham Hostel Tours to: Jerusalem:Israel, West Bank, Jordan, Egypt 72 rooms 220 beds400 People on tours per 85% average occupancymonth Tripadvisor #1 (90%) Hostel World #1 (92%)
Israel and the Middle East The next backpacker world hotspot!?Presenta>on Outline1. Stats & Numbers 2. Suppor>ng Factors Local / Regional3. Discouraging Factors4. Regional Poten>al
Stats & Numbersa. Total number of tourists in 2010: 3.5 million b. Number of Independent tourists: 525,000 (15%)-‐1,050,000 (30%)
Local Suppor>ng Factors: Sites and Proximity Intro of Modern Religion acQviQes to EU Low cost Infrastr-‐ Holy Sites Airlines ucture Current 3.5 billion Natural London Vueling Security ChrisQans, Wonders A-‐dam AirBalitc SituaQon Culture Berlin Tuiﬂy Muslims Nightlife Paris: Easy Jetand Jews in -‐ 4 hour ﬂight Air Berlin the world Weather
Regional Suppor>ng Factors Regional PotenQal Small RegionProximity & Accessibility to Major Regional Sites (Petra, Pyramids,
Discouraging factors:a. Terrorism and regional instabilityb. Expensive in comparison to regionc. Nega>ve public image
Conclusion: Security The next backpacker Israel Trends world hotspot!? Marke>ng
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