How To Pillow Talk Your DMO

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How To Pillow Talk Your DMO

  1. 1. How  to  pillow  talk   with  DMOs   (tourism   organiza7ons)  once   you  have  them  in   bedBy  Gary  Poliquin,      Gomio  World  Conference  December  13,  2011
  2. 2. •  Pillow  talk,  may  also   refer  to  conversa4ons  What  is  Pillow  Talk? between  par4es  that   may  be  of  a  more  casual   and  flir4ng  nature,  and   are  not  necessarily   engaged  in  a  physical   rela4onship. • h=p://pillowtalkhostel.com/
  3. 3. Tourisms  Wants• High  Occupancy• Increased  Revenues• Employment  growth• Posi4ve  Media• CTC  -­‐  $70M;  Travel  Alberta  -­‐  $36M;   Edmonton  Tourism  -­‐  $8M
  4. 4. How  to  get  them  in  bed?• Pay  for  a  local  tourism  membership• Volunteer  on  commi=ees• Invites  to  your  important  events• Partner  with  well  known  tourism   niches/chari4es• Learn  and  speak  their  language
  5. 5. Pillow  Talk  begins• Talk  the  EQ  language.• Share  your  successes  with   them  as  if  they  were  a  part  of   it.• U4lize  their  exis4ng   partnership  programs.• Make  them  feel  good.    If  they   feel  good,  you  look  good!
  6. 6. Pillow  Talk  Benefits• Poten4al  to  change  Tourism   marke4ng  views• Funding  for  partnership  opportuni4es• Credibility  increases• Niche  gets  more  exposure• Networking  possibili4es
  7. 7. Ques4ons?

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