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New Trends in Hostel Software Technology - ASSD Hostel Software
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New Trends in Hostel Software Technology - ASSD Hostel Software

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New Trends in Hostel Software Technology, ...

New Trends in Hostel Software Technology,
Mobile Bookings - Group & Agent Web Bookings
Restriction, Rate & Channel Management

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  • 1. New Trends in Hostel Software Technology Mobile Bookings - Group & Agent Web Bookings Restriction, Rate & Channel Management
  • 2. About ASSD ASSD - Full Service Software Provider Property Management Specializing in Hostel and Front Desk System Software for over 20 years Point of Sale and Accounting Web Booking Engine Channel Manager BI & Management Information System Customer Relationship Management17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 2
  • 3. Mobile Bookings Smartphones Online Bookings Mobile Web Access Mobile Bookings Mobile Optimization – Usability ASSD CRS2 Mobile Booking Engine ASSD Mobile Apps (Apple and Android)17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 3
  • 4. Smartphones More than 1bn smartphones in use around the world (5 years after Apple iPhone introduction) 2bn expected within the next three years (world population: 7bn) Smartphone sales exceeded those of PCs 2011 for first time (487 vs. 417 millions) Double digit growth in Smartphone sales17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 4
  • 5. Online Bookings 50 percent of travel bookings are made on the Internet Matured with just modest growth17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 5
  • 6. Mobile Web Access Smartphones are able to access any web site Mobile devices (smartphones & tablets) will overtake PC web access in 2013 Usability is low with non- optimized web pages17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 6
  • 7. Mobile Bookings Numbers are still low (4% of all online bookings) High growth rates over 100% It’s crucial to optimize for mobile usage17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 7
  • 8. Mobile Optimization - Usability Adapt to overall screen size Fluid design Avoid scrolling in both vertical and horizontal direction No zoom in and out Simplify Mobile Web Site vs. App (online vs. offline capabilities – download via App store)17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 8
  • 9. ASSD CRS2 Mobile Engine Fully optimized booking web site Completes the Hostel’s web site Based on ASSD CRS2 booking engine17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 9
  • 10. ASSD CRS2 Mobile Engine Commission free operation Linked from a separate mobile hostel web site or automatic redirect from standard site17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 10
  • 11. ASSD CRS2 Mobile Engine17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 11
  • 12. ASSD Mobile Apps Designed for large customers Installation by smartphone user Use of GPS Offline capabilities Apple App Store Google Android App Store17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 12
  • 13. ASSD Mobile Apps17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 13
  • 14. ASSD Mobile Apps17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 14
  • 15. Group & Agent Web Bookings Group segment neglected compared to individual web bookings Most still booked traditionally Inquiry vs. Confirmed Booking17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 15
  • 16. Challenge Group Building Group Leader Rooms Restrictions High Information Demand Packages17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 16
  • 17. Web Group Booking17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 17
  • 18. Challenge Group Agent Special Rates Predefined Allotments vs. Free Sale Agent Login Web Engine vs. Agent Software Interfaces17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 18
  • 19. Restriction, Rate & Channel Management Combined look on those areas Advanced techniques17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 19
  • 20. Common Restrictions Minimum Nights (e.g. 2 on Saturdays) Closed to Arrival/Departure Cancellation / Payment17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 20
  • 21. Cancellation / Payment – Date Based Unrestricted – no guarantee (18:00) or credit card (all night) – cancellation till 18:00 with no fees Non-refundable – fully paid in advance Cancellation (CXL): x days before arrival. Money charged at this date (no additional work in case of cancellation, see if credit card works a few days before arrival)17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 21
  • 22. Rate Management Date based rate calendar (derived from last years demand) Yielding based on comparison occupancy/forecast with last year Competitor Analysis17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 22
  • 23. Competitor Analysis via ASSD-BI17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 23
  • 24. Promotion Management Multi-use promotional codes (entered by the customer) Single-use promotional codes (e.g. one night free, vouchers) Automatic promotions -> ASSD Booking Engine CRS217.12.2012 © 2012 ASSD - Andreas Stolz Software Development 24
  • 25. Flex / Fix Rate Concept Offer two rates for the same product and date Differs in cancellation terms and payment options17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 25
  • 26. Channel Management Try to apply rate and restriction concept over all channels and own web site Switch off/on channels flexibly Manage rates over channels17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 26
  • 27. Rate Parity Same rate over all channels? Different commissions Credibility of the hostel Same T&Cs over all channels? Rate parity is generally accepted Restrictions set by channel: e.g. lowest rate, etc. ASSD CM makes it easy (but also supports different rates per channel)17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 27
  • 28. ASSD Software Products ASSD PMS ASSD CRS2 ASSD BI/MIS ASSD CM17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 28
  • 29. ASSD PMS – Frontdesk and Property Management Designed for Hostels with over 25 years of industry experience Handle Beds and Rooms Simultaneously Automatic Room Allocation Easy Invoice Split Packages & Activities Yield Management Multi Property Support Flexible Customization17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 29
  • 30. ASSD Software Products ASSD PMS ASSD CRS2 ASSD BI/MIS ASSD CM17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 30
  • 31. ASSD CRS2 – Web Booking Engine Modern and flexible styles Products in tabs with optional drill down Price & Availability finder Multi stage Mobile version Packages Group bookings Age discounts Promotion Manager Dynamic Restrictions & Terms17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 31
  • 32. ASSD Software Products ASSD PMS ASSD CRS2 ASSD BI/MIS ASSD CM17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 32
  • 33. ASSD BI/MIS – Business Intelligence Innovative in-memory technology: extremely fast Web browser like data navigation (back button, bookmarks) Filter through data via any data fields in any order See all data representation values per field ahead From total to detail, unrestricted drill down Dashboard, Forecasting, Y2D- Comparison and much more17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 33
  • 34. ASSD BI/MIS – Business Intelligence17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 34
  • 35. ASSD BI/MIS – Business Intelligence17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 35
  • 36. ASSD Software Products ASSD PMS ASSD CRS2 ASSD BI/MIS ASSD CM17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 36
  • 37. ASSD CM – Channel Manager Two Way Communication: Allocation/Prices & Bookings/Cancellations Distributed to 20+ third party web sites Online allocations optimized - no wage cost lost in manual entry or error Update terms and cancellation rules Gives you the power to change rates and terms instantly over all channels17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 37
  • 38. Meet Us At Our Table www.assd.com www.facebook.com/ASSD.Software 8 GB Stick17.12.2012 © 2012 ASSD - Andreas Stolz Software Development 38