Serve as the outsourced PR & marketing department, combining our own PR and marketing expertise and resources with the outsourced strengths of experienced freelance executives, providing our clients access to a wide network of industry professionals
Assist our clients in identifying value-creating opportunities and develop strategies to capture that value
Building relationships based upon mutual trust and respect
www.themarketbuzz.net OBJECTIVE PROVIDE COST-EFFECTIVE STRATEGIC PR & MARKETING SUPPORT IN THE MIDDLE EAST; ADDING VALUE TO YOUR BOTTOM LINE!
CORE STRENGTHS www.themarketbuzz.net
One of the few agencies offering the complete range of PR and marketing solutions, MBI is:
Flexible : decision-making process is faster and more effective especially in a crisis
Cost effective: using outsourced freelance expertise only when its needed reducing overheads and giving us the flexibility to be able to work within very restricted budgets
Personal: dedicated personalised attention to each client
Innovative: no preconceived ideas in PR or marketing; Working with smaller clients and budgets means we have to be more innovative and creative with our PR and marketing ideas – making each marketing and PR dollar count
Focused: MBI’s forte is IT-centric. MBI’s team works closely with the key IT journalists in the Middle East
Passionate : our team works with a passion for its clients – going beyond our contractual obligations to ensure that the clients get all the support they need to get the job done
Strategic planning (facilitation and writing of business and marketing plans, identifying market segments, opportunities, and advice)
Advertising (media planning, buying and placement)
Public relations management (including writing press releases, coordinating with media, and press conferences, etc)
Co-ordination with principals/suppliers/customers/staff
The design and production of quality communication messages (covering print, direct mail, direct marketing, billboards, magazine, and electronic)
The design and production process of corporate identities/logos, signage, printed materials such as brochures, profiles, stationery, branded merchandise, etc.
Market research (customer feedback) from Point of Sale or phone
Building and/or managing customer/client databases
PR DELIVERABLES :
Identify and organise regular editorial opportunities including contribution to features, interviews, customer announcements, etc, with target media each month
Organise one-to-one interviews and ensure that corporate guidelines are communicated to the media
Organise press events like special briefings during road shows, exhibitions, press conferences, etc
Work with regional and international business partners and customers to generate local stories
Host regular media meetings
Meet regularly with local office to understand local goals and attempt to tailor PR objectives accordingly
Media monitoring and generating monthly coverage report highlighting:
Date of issue, name of publication
Language of publication and distribution (i.e. Pan Arab or local country UAE, Saudi Arabia, etc)
Whether generated by our press release, feature, comment article, etc
Any other information specifically required
MARKETING AND EVENT DELIVERABLES
Planning marketing strategies based on goals and budgets
Advise on marketing opportunities (based on strategy) from identifying the most cost effective media to lead generating activities
Identifying value creating opportunities like mail shots, sponsorship opportunities, speaking opportunities at other seminars, etc (actual costs of these activities to be billed separately during implementation)
Implementing marketing plans
Planning the scope of event, including target audience, budgets, etc
Organising event including:
Sourcing venue , speakers and suppliers like entertainers, audio visual, and any other equipment needed for the event, temporary staff
Sending invitations and following up on attendance
Organising transport and accommodation, if needed
Organising PR around event
EXISTING CLIENTS www.themarketbuzz.net Buffalo Technology is a global leader in the design, development and manufacture of wireless networking, storage and memory solutions. Buffalo and MBI have been working together since July 2005. MBI role : Building strong brand equity for Buffalo and its products through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events. Fortinet is the pioneer and leading provider of multi-threat security systems that enable secure business communications and deliver the best security, performance and total cost of ownership available. Its award-winning security systems and subscription services protect the networks of more than 20,000 customers worldwide - including the largest telecommunications carriers, service providers and enterprises of all sizes. Fortinet and MBI have worked together since July 2006. MBI's role : Building strong brand equity for the company and its products through PR including editorial columns, press releases, press conferences, interviews, product reviews and events. Aptec Holdings is the Middle East, Turkey & Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. The company offers a wide range of solutions and services to nearly 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. MBI started work with Aptec since May 2008. MBI's role : Building strong brand equity for the company and its products through PR including editorial columns, press releases, press conferences, interviews, product reviews and events.
www.themarketbuzz.net EXISTING CLIENTS NEC Computers, a subsidiary of Japan’s NEC Corporation, offers a complete range of IT infrastructure solutions (servers, storage, software) and client workstations (desktop and notebook computers, thin clients, virtual PCs), as well as a wide range of professional services. MBI has been working with NEC since 2005. MBI's role : Building strong brand equity for NEC through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events. Imation is a leading developer, manufacturer and supplier of magnetic and optical removable data storage media. With one of the broadest product lines in the industry, Imation serves customers in more than 60 countries, in both business and consumer markets. Imation and MBI have been working together since January 2002. MBI's role : Increasing Imation’s presence in the region through the use of strategic marketing consultancy, PR, case studies, design of ads and print media, media planning, loyalty program, news letter – channel & end-user, database, and website. FVC is a Value added distributor for Rich Media communications as well as Networking and security. It works through a network of resellers throughout the Middle East and North Africa. With Management office in the UK, it also has branches in UAE, Saudi Arabia, Lebanon and Kuwait. MBI and FVC have worked together since October 2006. MBI's role : Building strong brand equity for the company, its vendors and solutions through PR including editorial columns, press releases, press conferences, interviews, product reviews and events.
EXISTING CLIENTS www.themarketbuzz.net NEC Display Solutions, a subsidiary of Japan’s NEC Corporation, is one of the world's leading manufacturers offering the widest product range of display solutions in the market. The display product portfolio ranges from entry-level to professional and speciality desktop LCDs, large-size Public Displays for Digital and Retail Signage. The Projector range offers products for all needs, from portable devices via business projectors to products for permanent operation (such as PoS applications) and digital cinema projectors. MBI has been working with NEC since 2008. MBI's role : Building strong brand equity for NEC through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events. Opennet MEA is the leading Distributor and certified training & education centre in MENA (Middle East & North Africa) for Red Hat, the most trusted Linux provider to enterprises. Opennet and MBI started working together in April 2004. MBI's role : Building strong brand equity for Opennet, Red Hat, Linux and open source through PR and marketing activities including editorial columns, press releases, press conferences, interviews and events. Red Hat, the world's leading open source solutions provider, provides high-quality, affordable technology with its operating system platform, Red Hat Enterprise Linux, together with applications, management and Services Oriented Architecture (SOA) solutions, including JBoss Enterprise Middleware. Red Hat also offers support, training and consulting services to its customers worldwide. MBI's role : Building strong brand equity for Red Hat through PR including editorial columns, press releases, press conferences, interviews and events.
www.themarketbuzz.net EXISTING CLIENTS Distree Events is a communication company specialised in the planning, organisation, staging and management of events for the Information Communications Technology sector. Its portfolio of annual events includes Distree, Digital Consumer Channel (DCC) and Digital Business Channel (DBC). Distree Events and MBI have been working together since January 2005. MBI’s role : Building strong brand equity for the company and its events through PR and marketing activities including identifying value-creating opportunities for DISTREE events and acting as the local ME representative. MBI helped to promote the formation of a new regional professional body – Technology Distributors’ Association (TDA) on a voluntary basis. TagStone is one of the leading wireless intelligence solution integrators in the Gulf region. With offices in UAE and Kuwait, the company leverages RFID, biometric, GPS and other related technologies to deliver integrated wireless auto-identification and location aware systems in nearly any type of business environment. TagStone offers complete project management from consulting to building to managing an enterprise’s wireless and RFID projects, helping them to drive sales growth, control operational costs, and closely manage important business processes. MBI's role : Building strong brand equity for TagStone through PR including editorial columns, press releases, press conferences, interviews and events.