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Surviving In The New Information Ecology
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Surviving In The New Information Ecology

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Lee Rainie, Director of the Pew Internet & American Life Project, discusses his organization’s latest findings and why they suggest that libraries can play a role in people’s social networks in the …

Lee Rainie, Director of the Pew Internet & American Life Project, discusses his organization’s latest findings and why they suggest that libraries can play a role in people’s social networks in the future. He will describe the reasons that people rely more and more on their social networks – using old and new technology -- as they seek information, share ideas, learn, solve problems, and look for social support. He’ll describe why the internet and cell phones have changed the way people construct and operate their social networks and why this opens new opportunities for librarians to do what they naturally do: act as “nodes” in people’s networks.

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  • 1. SURVIVING IN THE NEW INFORMATION ECOLOGY How libraries can be nodes in people’s social networks Lee Rainie Director – Pew Internet Project Long Island Library Resources Council 10.30.09
  • 2. 1996 Benton Foundation report: “Buildings, books, and bytes” "If you plopped a library down. . .30 years from now. . .there would be cobwebs growing everywhere because people would look at it and wouldn't think of it as a legitimate institution because it would be so far behind. . ." -- Experienced library user. Surviving in the new info ecology October 30, 2009 2
  • 3. 1996 Benton Foundation report: “Buildings, books, and bytes” “Many Americans would just as soon turn their local libraries into museums and recruit retirees to staff them.” Surviving in the new info ecology October 30, 2009 3
  • 4. New information ecosystem: Then and Now Industrial Age Information Age Info was: Info is: Scarce Abundant Expensive Cheap Institutionally Personally oriented oriented Designed for Designed for consumption participation Surviving in the new info ecology October 30, 2009 4
  • 5. The internet is the asteroid: Then and now 2000 2009 46% of adults use internet 77-79% of adults use internet 5% with broadband at home 63% with broadband at home 50% own a cell phone 85% own a cell phone 0% connect to internet 54-56% connect to internet wirelessly wirelessly <10% use “cloud” >two-thirds use “cloud” = slow, stationary = fast, mobile connections connections built around my built around outside servers computer and storage Surviving in the new info ecology October 30, 2009 5
  • 6. Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co Surviving in the new info ecology October 30, 2009 6
  • 7. 37% of adults own DVRs – Media ecology – now (information age) 2002 up from 3% in 47% of Route to homeown laptops – Local storage Product adults Display cable TiVo (PVR) VCR TV stations up from 30% in 2006 DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content Cable Nets 37% of adults own game consoles books broadcast radio iPod /MP3 stereo server/ TiVo (PVR) PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM 18% of adults own Content from individuals express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod personal gaming devices Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio 45% of adults own MP3 players – e-reader / Kindle storage sticks/disks e-reader/Kindle up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co Surviving in the new info ecology October 30, 2009 7
  • 8. Media ecology – now (information age) Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets Web sites satellite Ubiquitous computing age broadcast radio stereo monitor PC web storage/servers Local news Content from mail Cloud computing express delivery pager headphones satellite player CD/CD-ROM cell phone memory individuals “Internet of things” iPod / storage portable gamer MP3 player / iPod Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Surviving in the new info ecology October 30, 2009 8
  • 9. Media ecology – now (information age) Product Route to home Display Local storage cable TiVo (PVR) VCR TV stations DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” … and this all affects social networks broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) Cable Nets 1) their composition broadcast radio stereo PC 2) the way people use them Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM Content from individuals 3) their importance express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod Advertising 4) the way librarians can play a part in them Peer-to-peer subcarriers / WIFI newspaper delivery cell phone non-electronic pagers - PDAs cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio e-reader / Kindle storage sticks/disks e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Surviving in the new info ecology October 30, 2009 9
  • 10. Behold the idea of networked individualism Barry Wellman – University of Toronto The turn from groups to social networks = a new social operating system Surviving in the new info ecology October 30, 2009 10
  • 11. Big societal forces pushing us toward networked individualism • Affluence and affordable technology • Expanding consumer options • Income and wealth volatility • Job security and longevity • Rise of free agency and freelancing • Changes in family composition, roles, responsibilities • Trends towards management of retirement and health care • Rise of DIY politics and religion Surviving in the new info ecology October 30, 2009 11
  • 12. Why good social networks (and social networking) matter • Healthier • Wealthier • Happier • More civically engaged = better communities ----------------------------- • Diversity makes a difference • Size of network makes a difference Surviving in the new info ecology October 30, 2009 12
  • 13. 10 ways digital technology has changed things for your patrons and their networking behavior Surviving in the new info ecology October 30, 2009 13
  • 14. Network ecosystem change – 1 Volume of information grows -- Chris Anderson Hal Varian
  • 15. Network ecosystem change – 2 Variety of information and sources of information grow
  • 16. Network ecosystem change – 3 Velocity of information increases and smart mobs emerge -- Howard Rheingold Clay Shirky
  • 17. Network ecosystem change – 4 Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places we are -- Nielsen Company
  • 18. Network ecosystem change – 5 People’s vigilance for information changes in two directions: 1) attention is truncated (Linda Stone) 2) attention is elongated (Andrew Keen; Terry Fisher)
  • 19. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006 Surviving in the new info ecology October 30, 2009 20
  • 20. Kaiser Family Foundation, Media Multitasking Among American Youth, December 2006 Surviving in the new info ecology October 30, 2009 21
  • 21. Network ecosystem change – 6 The vibrance and 1) Virtual Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project
  • 22. Network ecosystem change – 6 The vibrance and 2) Mirror Worlds immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project
  • 23. Network ecosystem change – 6 The vibrance and 3) Augmented Reality immersive qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project Surviving in the new info ecology October 30, 2009 24
  • 24. Network ecosystem change – 6 The vibrance and 4) Life-logging immersive -- Gordon Bell qualities of media environments makes them more compelling places to hang out and interact -- Metaverse Roadmap Project Surviving in the new info ecology October 30, 2009 25
  • 25. Network ecosystem change – 7 Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us” – Nicholas Negroponte Surviving in the new info ecology October 30, 2009 26
  • 26. Network ecosystem change – 8 The voice of information democratizes and the visibility of new creators is enhanced. Identity and privacy change. -- William Dutton Surviving in the new info ecology October 30, 2009 27
  • 27. Network ecosystem change – 9 Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself -- Henry Jenkins David Weinberger Surviving in the new info ecology October 30, 2009 28
  • 28. Information sharing and evaluation 31% of adult internet users have rated a person, product, or service online Surviving in the new info ecology October 30, 2009 29
  • 29. Network ecosystem change – 10 Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold. -- Barry Wellman Surviving in the new info ecology October 30, 2009 30
  • 30. Content creation >68% of online teens have created their own profile on a social network site ---- 47% of online adults have such profiles Surviving in the new info ecology October 30, 2009 31
  • 31. Content creation 33% of college students keep blogs and regularly post 54% read blogs ---- 11% of online adults have a blog 36% read them Surviving in the new info ecology October 30, 2009 32
  • 32. Content creation 15% of online adults say they remix content they find online into their own artistic creations Surviving in the new info ecology October 30, 2009 33
  • 33. Networked Individuals … have a different … • Sense of information availability – it’s ambient • Sense of time – it’s oriented around “continuous partial attention” • Sense of community and connection – it’s about “absent presence” • Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences Surviving in the new info ecology October 30, 2009 34
  • 34. Technology has helped people change their networks • Bigger • Looser • More segmented • More layered = • More liberated • More work • More important as sources of support and information, filters, curators, audience Surviving in the new info ecology October 30, 2009 35
  • 35. A new pattern of communication and influence built around social networks and participatory media The four-step flow of information • attention • acquisition • assessment • action Surviving in the new info ecology October 30, 2009 36
  • 36. How do you…. • get his/her attention? – leverage your traditional services – offer alerts, updates, feeds – be available in relevant places – find pathways through his/her social network Surviving in the new info ecology October 30, 2009 37
  • 37. How do you…. • help him/her acquire information? – be findable in a “long tail” world – pursue new distribution methods – offer “link love” for selfish reasons – participate in the conversation about your work Surviving in the new info ecology October 30, 2009 38
  • 38. How do you…. • help him/her assess information? – be transparent, link-friendly, and archive everything – aggregate the best related work – when you make mistakes, seek forgiveness Surviving in the new info ecology October 30, 2009 39
  • 39. How do you…. • assist him/her act on information? – offer opportunities for feedback – offer opportunities for remixing – offer opportunities for community building – be open to the wisdom of crowds Surviving in the new info ecology October 30, 2009 40
  • 40. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500 Surviving in the new info ecology October 30, 2009 41

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