Beyond an Apple a Day: Consumer Health Information @ Your LibraryPresentation Transcript
Beyond an Apple a Day: Providing Consumer Health Information at Your Library National Network of Libraries of Medicine http://nnlm.gov (800) 338-7657
Health information needs of patrons
Challenges of providing CH services
Planning a consumer health service
Consumer Health on the Internet
The Reference Interview
Consumer Health – then and now…
1972 – Patient Bill of Rights
2002 – Pew Internet and American Life
2006 – “Googling for a diagnosis” [BMJ]
2006 – Pew Internet and American Life
Only one quarter of online health seekers said they always or usually check the source and date of health information online!
Realities of health care today
Patients are now asked to make decisions about their own disease process.
Most patients do not have the tools to make these kinds of decisions
Libraries can help!
A rose is a rose…
“ A high degree of intelligence, tact, imagination, and resourcefulness coupled with such a background of education, professional training, and experience will enable the medical librarian to administer a library efficiently and to assist readers in the use of the bibliographic and other materials of his collection.”
Lucretia McClure quotes Judity W. Hunt from the first edition of A Handbook of Medical Library Practice (1943)
Source: McClure, L. A rose is a rose. JMLA 91(2) April 2003.
The ability to read, understand and act on health information [Pfizer 2002]
The degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions [Healthy People 2010]
What are your thoughts on health literacy and how it impacts the individual and society?
Why is health literacy so critical?
Essential life skill
Public health imperative
Essential part of social capital
Critical economic issue
Source: “Navigating Health: The Role of Health Literacy”, Kickbusch
Resources for health literacy
MedlinePlus – Easy to read
easy to read resources and a how to write easy to read page
Ask Me 3, Partnership for Clear Health Communication
1. What is my main problem?
2. What do I need to do?
3. Why is it important for me to do this?
Take 10 minutes to discuss with a partner or a group, some examples of consumer health questions.
We wrap up this activity with a discussion of your examples together as a class.
Challenges of the reference interview in the context of health information
Not being familiar with the resources
Knowing how much to ask
Using open ended questions
Being aware of body language
Not offering personal experiences
The Reference Interview
… in the context of health information
Be an active listener
Use open ended questions
Respect privacy / confidentiality
Be prepared for emotions
Be aware of body language
Do not be afraid to refer the patron back to his/her health care provider
“Materials in the Resource Center represent the opinions of the authors and are intended as a complement, not a substitute for the advice of your healthcare providers.”
Privacy / Confidentiality
Know the limits of your collection
Do not interpret medical information
Use a disclaimer or caution statement
The Librarian is In:
Facing Modern Consumer Health Issues in the Public Library
Let’s take a few minutes to listen to best practices for common health reference interview.
Planning the service
Analyze the demographics of your community
Kaiser State Health Facts
Public Library Geographic Database
The many considerations of planning a new consumer health service