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Search Engine Optimization - A Strategic Overview

by Marketing Professional at Lumension on May 10, 2010

  • 1,683 views

With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to ...

With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend can, in large part, be attributed to the large number of organizations broadly pushing their messages to Internet users through paid placements, email, etc. This heavy marketing 'push' has driven Internet users to search engines like Google, MSN, and Yahoo! to proactively search for their own solutions. This trend has created amazing opportunities for organizations and companies to leverage relevant content to reach target audiences through keyword searches.

People are essentially raising their hands and it's possible that you have the answer! Search Engine Optimization (SEO) is a powerful strategic marketing tool for driving relevant, targeted audiences to your website. With this presentation we are going to demystify the concept of SEO and discuss how you can begin optimizing your website to capture relevant Internet traffic. Most importantly, we will discuss how to engage that new traffic and turn them into marketable opportunities for your business.

Search Engine Optimization creates tremendous opportunities for businesses to relevantly segmenting visitors, engaging them with value-added content, and, ultimately, drive conversion.

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