Forget the Experts What the Musical Group TLC Can Teach Us About Social Media
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Social Media Lessons From the Musical Group TLC...
Social Media Lessons From the Musical Group TLC
Many of us are heavily invested in learning about the emerging concepts in Social Media. However, with so much to discuss and so many ‘expert’ opinions, the dialog has become severely fragmented. Where can we turn for a clear, concise message on Social Media? Music.
Removing the layers of complexity and conjecture I think we can simply sum up Social Media in the song ‘Waterfalls’ by the musical group TLC.
We need to turn to TLC, and other outside references, because of the liberal attachment of the word ‘strategy’ to Social Media. Sure Social Media is new and exciting but we’re inadvertently giving this tactic a pretty big corporate ego; even its once popular digital counterparts (e.g. email, SEO, etc.) are jealous of all the new-baby attention that Social Media is receiving.
So let’s forget the ‘expert’ advice and discover what TLC - Tionne "T-Boz" Watkins, Rozonda "Chilli" Thomas and Lisa "Left Eye" Lopes - can teach us about Social Media.
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