Company profile May 2012 factsheet Company profile Incorporated in 1765, when Adriaan Wessanen started to trade in ‘mustard, canary and other seeds’ Royal Wessanen is a leading company in the organic food market in Europe. In 2011, Wessanen generated Distinguished with title Royal in 1913 revenue of €706 million with 2,000 employees. Headquarters in Amsterdam (NL) Royal Wessanen Since 1959 listed at NYSE Euronext Operating mainly in France, the Benelux, the UK, Germany and Italy, we Amsterdam (WES NA) manage and develop our brands and products in the grocery and health food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura, Market cap ± €180 mln (1 May 2012) Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are pioneering No. of shares outstanding 75.7mln brands in the organic food markets. Next to our leading position in organic food businesses, we also produce and market frozen snack products (Beckers, Bicky) in the Benelux (Frozen Foods) and fruit drinks (Little Hug) and cocktail mixers Daily’s) in the USA (ABC).
Factsheet May 2012Strategic objectives 2012-2014 In € million Q1 ‘12 Q1 ‘11Topline growth Revenue (continuing operations) 171 179o Grow core brands & core categories Normalised operating result 3.0 7.0o Build strongholds in new markets Net result, attributable to equity holders 1.5 4.5o Country specific growth strategies Operating cash flow (continuing operations) (5.8) (5.2)o Launch fewer, bigger, better innovations Net debt 57 37o Execute acquisitions shortlistProfitability improvemento Central sourcing savingso Pricing strategies towards customerso Improve operational excellence with SAPo Filling own factories Revenue split Q1 2012Enablers 13 1o Improve talent performance management 244 Grocery 13 1 HFSo Simplify how we conduct business Frozen Foodso Activate Organic Expertise Centre, integrate quality 247 ABCOrganic, what is it?!• All organic food is GMO-free (genetically modified organisms) and food colouring is prohibited• No artificial fertilisers are allowed• Usage by food manufacturers of additives and processing aids is restricted• Strict rules the ways that animals must be cared for• Organic food has been grown and processed according to EU regulations• It is controlled by a unique certification system to make sure that it meets these requirements• National certifications, such as AB in France, EKO in the Netherlands and Bio in Germany• In addition, a European certification applies since July 2010An attractive market with significantpotential• European market €21bn in size (2011)• Per capita consumption still low, but rising• Organic food increasingly engaging mainstream consumer General enquiries Phone +31 20 3122 122 Twitter @RoyalWessanen / www.wessanen.com Press, investor and analysts enquiries Carl Hoyer, VP Corporate Communications Phone +31 20 3122 140